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The National Gallery of Prague is using VR to introduce the blind to iconic sculptures

“No touching!”
The phrase is the bane of many children who find themselves in museums meant to teach them how to appreciate art … but instead teach them they’re bulls in china shops.
This must be all the more frustrating for the blind, who mostly can’t conceive of the art at all if they can’t use their other senses. With this in mind, the National Gallery of Prague launched “Touching Masterpieces,” a campaign that lets them touch iconic sculptures in virtual space.
Created with help from Geometry Prague and NeuroDigital, in collaboration with the Leontinka Foundation for the blind and visually impaired, the virtual reality experience features haptic Avatar VR gloves, specially adapted for this campaign, that let the blind “touch” work like Michelangelo’s David, Venus de Milo and the bust of Nefertiti.
Think of it as the anatomy lesson you never had.
“Blind children are usually taught in school with relief aids and tactile pictures that far from accurately reflect reality,” explains Barbara Hucková, executive director of the Leontinka Foundation. “This new technology is an incredible breakthrough allowing pupils to touch what was absolutely unattainable before.”
Like the world imagined in Ready Player One, haptic gloves enable you to touch 3-D objects in virtual space. When you reach out to touch something, your sense of depth and texture passes through the unit as vibrating feedback. Multi-frequency technology can stimulate different types of skin cells’ tactile responses, giving the blind a detailed “sense” of the object they’re touching.
“Through curiosity, pursuit of innovation and a passion for creativity, we realized that specially-adapted haptic technology could open doors to a unique art experience for the blind,” says Geometry Prague creative director Julia Dovlatova. “Our collaboration with NeuroDigital helped us fine tune haptic gloves to ‘see’ art through virtual reality touch.”
“Touching Masterpieces” went live at the National Gallery of Prague between March 23-24.
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Via: AdWeek

Louvre Abu Dhabi uses billboards and radio to give highway gallery tours

On Nov. 11, the Louvre Abu Dhabi opened its doors. It calls itself the first “universal museum in the Arab world,” exhibiting art from a globalized perspective.
But the United Arab Emirates doesn’t really have a strong museum-going culture. Thus was conceived this insight: If traffic won’t come to the art, why not bring art to the traffic?
For U.A.E. Innovation month, the museum launched the “Highway Gallery.” Created by TBWA\RAAD (in partnership with the Abu Dhabi Media Company, Radio 1 FM, Classic FM and Emarat FM), the idea is simple: Use billboards to showcase 10 major works alongside the EE/11 Sheikh Zayed highway, which goes from Dubai to Abu Dhabi and supports over 12,000 commuters daily.
Through March 14, the “world’s first and only radio-guided highway gallery” stretches across about 62 miles of road. Upon approaching the billboards, drivers tuned to 100.5 FM, 91.6 FM or 95.8 FM will find their music interrupted by a museum audio guide—whose crystal-clear sound is reinforced by an FM jammer powered by solar panels.
Each story lasts about 30 seconds. (Insert speed-demon joke here.)

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“This exhibition puts Abu Dhabi on the map of global innovations that underpin its axes of art, culture and information, in alignment with the national strategy that aims to position the U.A.E. among the most innovative countries in the world over the next seven years,” says Her Excellency Noura Al Kaabi, who is also Minister of Culture and Knowledge Development and the chair of Abu Dhabi Media.
“We built an advanced platform that provides the public with a variety of categories and interests, by providing them with rich and diverse content that contributes to our mission in transferring culture and knowledge, allowing the community to benefit from the technological development integrated in the U.A.E.’s media and cultural sectors.”
Renaissance paintings include Edouard Manet’s The Fife Player and Van Gogh’s 1887 Self Portrait, both on loan from the Musée d’Orsay, as well as Leonardo da Vinci’s La Belle Ferronière from the Musée du Louvre (see the image at the top of this story).
Ancient masterpieces include the Mari-Cha lion, an Islamic work from the Mediterranean; a coin inspired by Alexander the Great and found in the country, loaned to the Louvre Abu Dhabi by the Al Ain Museum; an 8,000-year-old two-headed statue, among the oldest monumental statues in human history, on loan from Jordan’s Department of Antiquities; and an Egyptian sarcophagus of Princess Henuttawy, shown below.

But there are also a number of modernist works on show at the Louvre Abu Dhabi. On the Highway Gallery you’ll find Gilbert Stuart’s portrait of George Washington, not to mention Osman Hamdi Bey’s Young Emir Studying and Piet Mondrian’s Composition with Blue, Red, Yellow and Black.
Below is Bey’s work, and Mondrian’s a few paragraphs down.

“Highlighting some of the museum’s iconic masterpieces through a unique audio-visual experience, Louvre Abu Dhabi’s Highway Gallery makes art and culture accessible to people, beyond the museum’s walls,” says His Excellency Mohamed Khalifa Al Mubarak, chairman of the Department of Culture and Tourism for Abu Dhabi. “Bringing to life these few but captivating stories from the museum, we hope the Gallery stimulates imaginations and offers new ways to enjoy art.”

Alongside the Highway Gallery, the Louvre Abu Dhabi is launching a public program that enables residents and visitors to access art through various cultural experiences. Events in March and April include a Korean puppet show for children, a Bach solo interpreted by cellist Sonia Wider-Atherton with dancer Shantala Shivalingapp, and a recital of Swayambhu and South African dances by Via Sophiatown.
The museum is also planning to present four special exhibits per year in partnership with Agence France-Muséums and other French museum partners, part of a 15-year intergovernmental agreement between the Government of Abu Dhabi and France.
Via: Ad Week

Museum undergoing refurbishment uses augmented reality billboards to showcase art so public don't miss out

Up until recently, the Museum of Contemporary Art in Belgrade (MoCAB) had been closed to the public since 2007, due to reconstruction of the main exhibition building, which created a wave of public discontent.
In order to increase public sentiment, we launched free augmented reality app “msu ARt”, turning billboards, posters, and print ads in 15 Serbian cities into works of art from distinguished MoCAB collections. To make the world’s largest virtual exhibition of all time and art available to almost every citizen, we gathered the biggest Serbian advertisers: Telekom Serbia, Ahold Delhaize, Halkbank, Bambi, Coca-Cola, Schweppes, Fanta, BMW, Honda, Mini, Tommy Hilfiger, Replay, Diesel, Liu Jo, and Raiffeisen bank.
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Via: Guerilla Blog

Origami Installation Highlights What People Are Saving For

Online banking system, Raisin.com, recently partnered with Ross Symons (an origami artist) to get members of the public talking about what they are saving for.
The large origami installation on London’s South Bank, drew in the crowds for Symons to then interview – watch the video below.
If you watched the video you’d know that answers varied from holidays to horses to Italian cars. Symons then briefly steps away and creates a piece of origami based on their answer from a bank note, pretty neat hey!
The 1000 origami cranes that made up the installation were made by children in Africa in partnership with a non-profit organization, Origami for Africa, which teaches children the art of origami and the value of pocket money and saving (not sure if this means they were paid or not). The paper cranes were then flown to London to create the eye-catching installation.

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Creative Review's Art Showcase Across JCDecaux's Screen

Creative Review has teamed up with JCDecaux once again to showcase graduate art and design talent across digital screens from 11 to 31 July.
Creative Review selected degree show artwork from universities and colleges across the UK, with their pick of 2016’s graduate work, including illustration, photography and graphic design. The work of 10 graduates will be displayed across JCDecaux’s national digital network and in Creative Review in print and online.
Patrick Burgoyne, Editor of Creative Review said: “We’re absolutely delighted to be able to run Talent Spotting with JCDecaux again this year. Last year’s project was one of the most exciting we have done. Giving recent graduates such huge nationwide exposure was a real thrill – for both them and us! It was wonderful to see the reaction to the work up and down the country. I’m sure this year will be even better.”
Russell Gower, Creative Content Director at JCDecaux said: “This is the second year that we have worked with Creative Review to bring the work of new design talent to an audience of millions, celebrating the next generation of artists across our digital channel. We are delighted to bring this inspiring work for the public to enjoy when they are out and about.”
The work will be shown across portrait and landscape screens in rail stations, malls and on roadside screens nationwide. Each creative will be captioned with the graduate’s name and university and the creativereview.co.uk/talentspotting, where each artist is profiled.
Locations where it can be seen in all major rail hubs including: Euston, King’s Cross, Liverpool Street, London Bridge, St. Pancras, Victoria and Waterloo in London as well as Brighton, Birmingham, Edinburgh, Glasgow, Leeds, Liverpool Lime Street. Manchester Piccadilly, Newcastle, Nottingham, Sheffield, York to name but a few.
It will also be showcased across retail screens UK-wide including major shopping destinations such as Bluewater, intu Lakeside, Bullring (Birmingham), St David’s (Cardiff), Liverpool One, Trinity Leeds, and Eldon Square (Newcastle) and intu Metrocentre (Newcastle), West Quay (Southampton) and Brent Cross (London) and many more.
Via: JCDecaux 

Ocean Invites Manchester to Follow #thehumansensor

Ocean will curate user generated content created during the Human Sensor live performances.

Live content featuring artist Kasia Molga’s highly anticipated choreographed performance, Human Sensor, in which performers are dressed in wearable technology to detect air pollution levels, will be broadcast across Ocean screens in Manchester city centre this weekend.
In a partnership with Manchester, European City of Science and Invisible Dust, producers of Human Sensor, Ocean will curate user generated content created during a series of live performances in the City which will reflect how the population is affected by air quality.
During the shows, performers will model hi-tech clothing which is designed to reveal the presence of invisible pollutants to audiences during walks around various Manchester locations. Each walk culminates in a choreographed performance in Sadler’s Yard, NOMA.
The performances mark the culmination of several months of research by the artist, scientist Professor Frank Kelly and partners, and could lead the way in clothing design amongst urban populations around the world.
Ocean features #thehumansensor across The Loop city centre network of wifi enabled screens from July 18th, curating social media walls ahead of the performances on The Printworks and The Screen @Arndale screens from July 23 to July 29.
Social media content will be managed by Ocean’s mobile partner, Wayin.com, who will moderate online conversations via Twitter and videos and images uploaded to Pinterest, Instagram and other channels as they appear across out of home screens.
Ocean head of screen investment Kevin Henry said: “Through its eye-catching visual performance, The Human Sensor lends itself to curated user generated content from the audience. This will be harnessed by our wifi enabled screens to create a collage of photographs and video which reflect the power of the project both within Manchester and to a wider audience outside of the city.
‘Human Sensor’ is commissioned and produced by Invisible Dust in partnership with Manchester, European City of Science. It is supported by The Wellcome Trust’s Sustaining Excellence Award and Arts Council England.
 
Alice Sharp, director and curator said:  “Invisible Dust are delighted to work with Ocean and Wayin on this exciting opportunity that will drastically increase the reach, engagement and impact of Human Sensor.  When I founded the organisation I named it ‘Invisible Dust’ and our mission is to make the invisible visible.  We have been raising awareness about dangerously high levels of air pollution for nearly 10 years. I’m very happy the message is finally hitting home and that the world is beginning to wake up to this environmental challenge.”
Via: Outsmart

Secret Miniature Rooms Hidden In Milan’s Manholes

What’s better than stumbling upon a secret space? We all like to discover hidden rooms, don’t we? Italian artistBiancoshock’s latest project taps into this curiosity.
Borderlife is a street art intervention by Biancoshock in which three abandoned manholes in Milan’s Lodi district have been transformed into miniature dwellings. The three domestic settings are located in maintenance vaults and hidden underneath heavy metal doors. Each miniature dwelling offers a different domestic space — a shower including a clean towel, a kitchen with all necessary cookware, and a hallway completed with a classical painting.
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The motivation for Biancoshock’s project goes even deeper than the manholes. With Borderlife the street artist wants to make us aware about the distressing living conditions of many fellow humans who are forced to live in confined spaces, especially manholes. He got his inspiration from the reportedly hundreds of people that are occupying manholes and sewer systems in the Romanian capital Bucharest.
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Although Borderlife may look like an innocent, fun intervention, its message is a strong one. As Biancoshock stresses, “if some problems cannot be avoided, make them comfortable.”
Via: Pop Up City

French Alps Transformed into House of Stark Insignia

To promote the new season of hit TV series, Game of Thrones, Sky Atlantic enlisted snow artist Simon Beck to create the Stark family’s insignia on the French Alps.
Taking more than 13 hours and 64,800 steps, the artwork shows House of Stark’s wolf insignia and below the show’s famous tagline ‘winter is coming’. If you aren’t a fan of Games of Thrones, the Stark family ruled the chilly north and kept giant wolves as pets – it should make a bit more sense now!
Zai Bennett, director of Sky Atlantic, said: “Set in the alpine snow, having taken over 13 hours and covering 32.5 kilometres, Simon Beck’s amazing Stark sigil from Game of Thrones is the perfect tribute to a truly epic TV show.”
The artwork is truly spectacular and is just one of many PR stunts the network has done to promote the hit series.
The first episode of Games of Thrones season six will be shown on Sky Atlantic at 2am on 25 April – the same time that it airs in the US.
Video below:
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Via: PR Examples 

JC Decaux's "Take a View" Returns

Those travelling via London Waterloo are being treated to a stunning visual display of 150 photographs from this year’s Landscape Photographer of the Year competition.
For the second year running, the mezzanine level has had its very own ‘Take a View’ gallery installed so that commuters visiting the UK’s busiest rail station will have the chance to view the winning entries via display stands and digital screens, including JCDecaux’s digital 6-sheets and Motion@Waterloo.
Renowned landscape photographer, Charlie Waite, who founded the Landscape Photographer of the Year competition back in 2006 said: “The support and professionalism of JCDecaux’s design and production teams has been outstanding. The time schedule for our exhibition this year was unavoidably tight but we never doubted that it would be met.
“We totally rely on their expertise, which is invaluable when installing displays within such crowded public areas as London Waterloo – the busiest station in the country”.
The exhibition, in association with VisitBritain and the ‘Countryside is GREAT’ campaign, will run until 7th February 2016.
 
 

A Stunning Art Installation Built With 6000 Bulbs To Resemble A Life-Sized Cloud

Inspired by the origins of light and the beautiful night skies of Alberta, Calgary-based creatives Caitlyn R.C. Brown and Wayne Garrett came together to create CLOUD, a spectacular art installation resembling a life-sized cloud built from 6000 incandescent light bulbs and 1500 lbs of steel.
Built in time for the eight-hour Nuit Blanche Calgary exhibition, Brown and Garrett removed the traditional ‘Please Do Not Touch’ rule maintained by galleries, allowing guests to freely linger beneath the raincloud and pull on their chains to power up the bulbs to create an immersive and beautiful experience for both participants and onlookers.
Check out images of the stunning installation that has traveled across the globe to countries like Russia, Israel and Singapore, and find out more about it here.
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Via: Design Taxi

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