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Posterscope Extends to Brisbane

Posterscope has extended its Australian presence with the launch of a Brisbane office.
Elizabeth Whipp has been appointed as Agency Director to drive operations in Brisbane.
Elizabeth joins Posterscope from a role as strategic project manager at Bishopp Outdoor. She has also worked with Starcom Brisbane as Group Head & Strategy Manager and held media planning roles at FCB Sydney and ZenithOptimedia and MEC in London.
Joe Copley, Managing Director of Posterscope Australia, said: “Given the opportunities we are seeing in Brisbane, we are now at a point where we need a dedicated Posterscope presence in the market. It’s a great milestone to add to Posterscope’s Sydney and Melbourne presence with our launch in Brisbane.”
“Elizabeth is a fantastic addition to our national team. She’ll be on the ground to benefit our Brisbane-based clients through the specialist planning and buying services of Posterscope and our pioneering approach to making the most of OOH opportunities.”
Elizabeth Whipp said of her appointment: “I love working in the Out-of-Home space and am thrilled to join the world’s leading OOH specialist in Posterscope. I’ve been impressed with the proprietary insights and knowledge of the specialist team, which is essential in the rapidly evolving OOH field. I look forward to building and growing the presence of Posterscope Brisbane.”
Via: bandt

Cadbury's Introduce the World's First Flavour-Matching Facebook-Powered Vending Machine

To celebrate Cadbury’s wide flavor range and unique selection of sweets, Australia’s leading chocolate brand created the Joy Generator- a vending machine that dispenses chocolate flavors based on a person’s Facebook likes and interests.
Users simply walk up to the machine, sign into Facebook, and are served a free chocolate bar with a flavor unique to their personality. Customers then take a picture with their flavor in the brand’s social media enabled picture booth.
Users get matched up with one of twelve flavors. Those who register as energetic should expect to receive a “Crunchie” bar. For the exotic posters and frequent travelers, the “Turkish Delight” may be a better fit.
This experiential stunt created with Red Agency is part of Cadbury’s integrated brand strategy. The campaign includes a series of new packaging, outdoor activities, digital executions, engaging social content, and additional experiential activations- all of which communicate Cadbury’s dedication to flavor innovation.
The online profiles created by social media users demonstrate the diverse range of interests, beliefs, and perceptions that society has. Cadbury’s Joy Generator acknowledges those characteristics on an individual scale, and thus establishes strong emotional bonds with potential consumers.
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Via: psfk

Keith Urban Hologram Performs in Australia

Shoppers will be left under no illusion when they see “Keith Urban” at Chadstone Shopping Centre in Melbourne this weekend.

The Aussie-born country megastar will be at Chadstone in the form of a hologram performance and will perform his latest single Somewhere in my Car on Saturday, July 19.
As part of the Australia-first performance fans will even be able to jam with the four-time Grammy award winner by picking up one of the musical instruments that will be available on stage.
Via: Herald Sun
 
 

How Far Would You Queue for a Free Snack?

Known for its ridiculous and crazy campaigns, Australian brand, Fantastic Delites, is back to test the patience of people to see how far they would go to get a free snack.
In its new campaign, customers were made to queue up at the start of an empty mazy line despite not having anyone ahead of them. After being let through, they were given a free bag of Fantastic Delites Curls.
This act was repeated at several locations, including an ice-skating rink and a park, where customers were required to cross a dirty pond to get their free snack.
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Via: Design Taxi

Australian Bank NAB use stunt and digital screens to promote ‘honest’ Flybuys reward Card

NAB has launched their new ‘Honesty Shouldn’t go Unrewarded’ campaign to gauge the nation’s honesty using ‘accidentally dropped’ items, a lost-and-found booth, hidden-cameras and digital OOH screens which thanked passers-by in real-time for their honesty.  A feel-good example of digital OOH and experiential activity working hard together.
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Australian supermarket tests NFC

Australian supermarket Coles partnered with Adshel to allow consumers to download exclusive digital content such as cookery recipes and video cookbooks via WiFi or NFC.  50 sites in Melbourne were equipped with the technology.
Via: NFCWorld

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