Posts

Santander Uses DOOH and Real Time Content to Drive Traffic to Mortgage Calculator

Although Mortgages may not sound like the most glamorous of subjects, this activation – devised to create standout and engagement for this low-interest category –  certainly is.  The campaign, created by Posterscope, Liveposter, and Carat used digital Out-of-Home and real-time content to deliver high dwell times, relevant messaging and capitalise on customer mind-set to drive potential new customers to their mortgage calculator.
The two-week burst used Transvision screens across London Rail stations, and incorporated live data feeds which displayed average house prices for our commuters.  These were timed to coincide and match the next trains which were due to leave. This gave our commuter a great indicative view on how much the average house price would be for destinations that would fall into their journey. The display of the routes would be timed to show before the train departure to catch people who are looking at the departure boards.
 

This is what Happens When a Bank Takes Over Your Local Pub

In an attempt to highlight the importance of good customer service – in a sector renowned for its bad service – the bank Tandem has created a prank video showing poor service in a real-life pub setting.
Watching the video I’m sure everyone can recognise the obvious signs of bad customer service; being put on hold, transferred from person to person and being overcharged.
The bank cleverly highlights it’s new approach to banking in this funny video reinforcing it’s mantra ‘everyone can have a better, happier life with money’.
Video below:
[youtube width=”300px” height=”200px”]_U2MZGNaCkA[/youtube]
Via: PR Examples