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LA Clippers Magical 3D Projection Mapping

The Los Angeles Clippers recently used court projection to an amazing effect.  This was a really innovative way to get the crowds excited. Not only is the projection mapping pretty amazing, but they also integrate real objects that integrates digital with real life pretty well.
At one point the court turns into a ball pit and balls start flying out of the court. At this time, they start throwing out light up beach balls to make the projection even more interactive.
Video below:
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Via: Creative Guerrilla Marketing
 

Play the Game with Turkish Airlines

Turkish Airlines, the official sponsor of the Euroleague Basketball, developed a great Innovate campaign together with IGPDecaux offering people the chance to win a trip to Istanbul.
From the 12th to the 18th of May, a fully wrapped tram filled entirely with basketballs traveled around the busy city center of Milan. A message on the outside of the tram invited people to guess how many basketballs were inside the tram, to have a chance to win a trip to Istanbul. Almost 5,000 people submitted their guess on the dedicated website.
On the last day of the campaign, the tram stopped at Cathedral Square, one of the most famous and busy places in Milan. All the basketballs were given away to passers-by creating a great stir in the area. Near the square, Turkish Airlines also organised a drop-in street basketball event which people could watch or choose to join in.
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Via: JCDecaux One World