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blowUP media to launch a digital screen that can be placed on temporary building wraps.

blowUP media is launching a breakthrough in digital Giant Posters — the first digital screen that can be placed on temporary building wraps. Using the latest technology, the screen is light enough to be placed on scaffoldings or wraps, can be customised to any size and can also be adapted to fit any building or scaffolding structures.
The screen being unveiled is ‘The Stage,’ a 36 sqm digital screen on the Victory House building on the north side of London’s Leicester Square. This is the first time a digital screen has been placed on a building wrap in the UK and demonstrates blowUP media’s commitment to leading edge innovation and providing customized solutions for all of its individual sites.
With 8mm pitch pixellation, this new generation of screens offers advertisers and agencies a far crisper image than has previously been possible.
Katrin Robertson, CEO of the blowUP media group, says:
“We have always pioneered advances in Giant Posters and now we are bringing a new solution to the digital screen sector. The lightweight technology allows us to scale the screen to virtually any size, so the only limitations are the stability and strength of the building structure and, of course, the views of the local authority planners.”The pedestrianised area of Leicester Square is heavily populated day and night and provides a constant stream of office workers, tourists and shoppers, with a weekly pedestrian footfall of 1,941,464 visitors.
Robertson says: “’The Stage’ will be a perfect site for a wide range of advertisers, delivering a diverse set of audiences throughout the day, and brands will be able to use the power of our innovative moving images to reach audiences with greater impact and emotion.”
‘The Stage’ is part of blowUP media’s Super Motion network, which offers some of the UK’s biggest digital screens including prime sites in Cardiff and Birmingham.

BlowUP Media Dominated M4 Wealth Corridor with Iconic Large Format Outdoor Site

Large format out of home company blowUP media UK is this week launching its new M4 Outbound site, which at 490sqm, will be the largest outdoor site along the M4 wealth corridor.

The site will be the third largest in London. The location targets traffic heading out of central London towards Heathrow and the affluent counties in the West. It is estimated that 2.7 million vehicles will pass the new site each week.
In addition it is surrounded by motor dealerships such as Mercedes and Audi.

McKay Returns to Clear Channel as BlowUp Hires Kinetic's Russell

Storm, Clear Channel UK’s premium digital out-of-home brand, has hired the BlowUp Media sales director, Aimee McKay, as director, as BlowUp Media hires Kinetic’s Simon Russell as head of sales.
McKay will lead the Storm brand and report to the Clear Channel UK commercial director, Chris Pelekanou. She will start in early 2015 and in the meantime, the Clear Channel sales director, Martin Corke, will lead Storm.
It is a return to Clear Channel for McKay, who spent 13 years there in a number of senior roles before leaving for BlowUP Media in 2011.
Russell is stepping into McKay’s shoes after ten years with Kinetic, latterly as a group account director. Prior to Kinetic, Russell spent four years at Carat Business.
Via: Brand Republic