Cookware brand proves nothing sticks to their non-stick pans using 'unstickable' posters

To show the effectiveness of the Starflon non-stick technology on their cookware, Tramontina set up a shooting range to show that nothing sticks to their non-stick pans. Internet celebrities, Tramontina customers and an Olympic shooting medalist were invited to use toy guns to shoot various sauces at posters that had been layered with the same Starflon non-stick coating. The sauces slipped off the non-stick targets and all over the poster’s border to create a one off piece of art.
The posters were signed and used as P.O.S, while customers won discounts on Tramontina cookware.
Nothing stuck to the posters, but they created an idea that would stick in people’s mind.
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Via: Best Ads on TV

Layton’s Mystery Journey appears at Waterloo Station

To promote the launch on mobile of “Layton’s Mystery Journey: Katrielle and the Millionaires’ Conspiracy”, the newest puzzle video game from the Professor Layton series of strategic mystery games, MKTG created an interactive experience at Waterloo Station.
LaytoLL - Waterloo -5259 1n’s Mystery Journey Waterloo activity is a giant puzzle installation that is part of a ‘Real World Puzzle Solving’ campaign which is taking place across 10 countries across the globe kicking off in Japan on 20th June.  The UK activity, named ‘Full to the Brim’, took place at London Waterloo station for four days from Thursday 20th July to Sunday 23rd July 2017 and featured over 700 stencilled top hats toppling out of a doorway. In amidst the cascade of hats, 4 mystery hats were placed with letters that corresponded with the answer to the puzzle.  Commuters and members of the public were given the opportunity to participate in an instant prize draw by solving the puzzle and sharing their answer on Layton.World, or by simply sharing a photo of the activation online to win an on the spot prize of either a £25 Google Play or iTunes Gift Card
The activity is part of a multi-channel campaign, with a website launched on June 20th ( The website will remain live for a period of 3 months. Over the course of this period, 50 puzzles will be made available to players worldwide to solve, with participants that solve all 50 puzzles online entered into a fantastic grand prize draw.
The App version of the game, available on iOS and Android, was released worldwide on the 20th July and the UK activity was produced to tie in with the launch. The Nintendo 3DS version of the game will be released early autumn (October).

Village phone box turned into office in 'Better Call Saul' stunt

A village, with a population of just 700, was the surprise chosen location for a stunt to promote AMC’s ‘Better Call Saul‘.
Saul in Gloucestershire briefly became the home to Saul Goodman’s ‘new’ office. The phone box office of the fictional attorney, first seen in Breaking Bad, tells the back story of the show’s main character, with chairs depicting a waiting room and a sign detailing how passersby can receive “legal advice.”
A phone number was also found at the installation – 0800 345 7285. When called, this is the message you hear.
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The stunt was timed to coincide with and promote Better Call Saul’s UK network debut on AMC, exclusive to BT customers.
Via: PRExamples

psLIVE UK Win Event Magazine Brand Experience Agency of the Year 2015

Last night at the Hammersmith Apollo in London, experiential agency psLIVE UK were crowned the ‘Brand Experience Agency of the Year 2015’ at Haymarket’s prestigious Event Magazine Awards.
The agency emerged as outright winner against a tough shortlist of 7 agencies which included  some of the best in the business; TRO, George P Johnson, The Circle Agency, Wasserman Experience, Brand Fuel and Momentum Worldwide. Unarguably a collection of superior experiential agencies!
This award category was judged entirely by a panel of client and brand-side professionals. Criteria included expert delivery in the field, demonstrable marketing results, financial performance, a clearly differentiated proposition and culture. A proven investment in people was also essential.  psLIVE  was also runner up in ‘Event Team of the Year’ category so all in all a very good night for an agency which is only in its fourth year of existence.
Michael Brown, psLIVE UK Managing Director, who received the award from Event Magazine editor Yasmin Arrigo and TV presenter Steve Jones, was clearly delighted with the result:
“To come this far in such a short space of time, in a very competitive market featuring some very mature agencies, all of whom have been doing outstanding work for a very long time, is a sheer delight and testament to the varied qualities of the pioneering team we have built here in the agency. Those qualities include a collaborative approach, agility, curiosity, resilience, commercial nous, a great sense of fun, and of course ambition.  Not knowing the meaning of the word ‘no’ also helps greatly here in psLIVE!’
About psLIVE
psLIVE create brand experiences that are rooted in the physical world and amplified throughout the digital space.  psLIVE aim to make the brand experience a meaningful and memorable one, augmenting the traditional media proposition, extending through owned and earned media. They create integrated, digitally-driven and measurable multi-market campaigns.
Posterscope is the world’s leading Out-of-Home communications agency and location expert.  It knows more about what people think, feel and do out of home.  Posterscope translates this understanding into compelling, creative and quantifiable Out-of-Home solutions which make a meaningful difference to clients’ businesses by investing in its data, technology and people.
Posterscope’s billings are in excess of $3 billion and it has over 800 people in 50 offices located in 32 countries worldwide.

Virgin Holidays teams up with Paul McKenna

Partnering with hypnotist Paul McKenna, Virgin Holidays ran a two day brand experience offering 20 minute hypnotherapy sessions designed to make people feel they had come back from a two week holiday refreshed and with “mojo” restored.
“Nothing beats the feeling of an amazing holiday, and we think they have the right to flaunt it even in the dark depths of January before they get the real thing later in the year,” said MD Mark Anderson.
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Via: Campaign Live

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