Brussels, 18 July 2017 – JCDecaux SA (Euronext Paris: DEC), the world’s leading outdoor advertising company, announces that its subsidiary, JCDecaux Belgium, has renewed its exclusive advertising concession Brussels airport, for a period of 7 years.
Brussels Airport Company (BAC) has chosen to re-entrust JCDecaux to take charge, from 1 January 2018, of installing, managing and marketing advertising devices inside, outside and abroad ‘Near Brussels airport which, with 21.8 million passengers per year, is one of the most important airports in Europe.
A partner of the Brussels airport for 10 years, JCDecaux, faithful to its strategy of quality and technological innovation, will make available to LAC its expertise and know-how to optimize both passenger experience and Visibility of advertisers, renewing 80% of the existing devices and massively digitizing its devices.
All the existing 2m² furniture will be replaced by 50 iVision digital furniture of 75 ” or 85 ”, developed in a silver-white color to fit aesthetically into the Brussels airport. These new digital furniture will offer advertisers greater flexibility, both in terms of schedule and audience segmentation. Intelligent tools will allow to develop dynamic content and to modify in real time the campaigns according to, for example, the weather or sports results. A wide range of creative solutions will also be deployed, such as podiums or event operations, and immersive areas totally dedicated to an advertiser can be set up in the airport.
Arnaud Feist, Managing Director of Brussels Airport Company, said: “For several years, Brussels Airport has pioneered advertising facilities in Belgium. JCDecaux aims to renew the different types of displays in order to remain at the forefront of technological developments in this field. The goal is to provide an effective communication platform for advertisers and high quality visuals to the 21.8 million annual passengers. ”
Wim Jansen, CEO JCDecaux Belgium-Luxembourg, said: “We are very pleased to renew our fruitful partnership with Brussels Airport. A true recognition of JCDecaux’s competence to offer innovative and high-quality advertising solutions, this new contract will allow us to deploy a premium and sustainable digital offer at this major European hub. Europe’s headquarters and major institutions, Brussels attracts numerous delegations that pass through its airport and attract the interest of specific international advertisers. We would like to thank Brussels Airport Company for renewing its confidence and will continue to mobilize us to offer products and services that will transform the airport environment and improve the passenger experience while guaranteeing optimal visibility for advertisers and To their brands. “