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Posterscope Netherlands help deliver the ultimate relaxation for passengers in hammam bus shelter

To escape from the busy city life skin care brand Rituals, Posterscope Netherlands, Vizeum and JCDecaux facilitate a bus shelter spa for public transport passengers. In the city centre of Amsterdam passersby were given the opportunity to relax in a hammam spa setting.
Decorated with candle light, copper benches and a traditional mosaic wall Rituals takes passengers to the world of the middle eastern bath house to feel the ultimate relaxing hammam experience. With the hammam bus shelter Rituals wanted to promote the new products of the special Hammam line. This product line is inspired by the ancient tradition of eastern Hammam spa’s, with a focus on creating a home wellness experience and escaping the busy daily life.

Cancer Research UK challenge smokers to check their lungs at bus shelters

A new interactive campaign from Cancer Research UK is encouraging smokers to check their lung capacity at bus shelters across the country.
The bus shelter ad, called the “Breath Test”, carries the copy “Take a deep breath and blow here”, with two arrows pointing to a circle into which passersby are invited to puff.
The outdoor posters invite passersby to blow into a small tube to see how smoking has affected their breathing. The longer they are able to puff into it, the more of the below message is revealed:
“If you are a smoker you might not get much further than this line. However, with help from a Stop Smoking adviser is it much more likely that you will be able to quit for good, so you will have a greater chance of making it all the way down to this point here.”
You can view the video of the campaign in action here.
Via: PR Examples
 

Clear Channel wins Tower Hamlets Bus Shelter Advertising Contract

Clear Channel UK has been awarded the bus shelter advertising contract for the London Borough of Tower Hamlets following a competitive tender by Tower Hamlets Council. The Out of Home media owner, which currently operates street furniture contracts under its Adshel brand in over 250 local authorities, will sell the advertising space at Tower Hamlets Council-owned bus shelters and will take responsibility for their cleaning and maintenance.
As part of the 15-year contract, Clear Channel will replace and upgrade shelters across the borough. The major upgrade programme includes replacing 99 shelters, installing 30 Adshel Live digital screens at shelters and converting a number of traditional paper bus shelters to scrolling Adshel 6-sheets. All shelters will be fitted with Clear Channel’s Connect Mobile Platform technology, allowing people to access interactive content via their smartphones, including real-time journey information, games, vouchers and videos.
Mayor of Tower Hamlets, John Biggs, said: “We are very pleased to have agreed this contract with Clear Channel as they embark on replacing all 99 bus shelters across the borough over the coming months. The provision of these shelters has been at nil cost to the council and Clear Channel will provide more modern shelters which will have improved seating and lighting. In fact, a profit share arrangement in place means that some of the income generated by advertising on these bus shelters will be reinvested into or costs for maintaining the public highway.”
Justin Cochrane, CEO, Clear Channel UK said: “We are delighted that Tower Hamlets shared our vision to offer world-class outdoor advertising in the borough. For advertisers, it offers the opportunity to use state-of-the art digital screens and classic Adshel to reach fantastic audiences in one of the most vibrant boroughs in the capital. For local residents and the council it means a major upgrade to the bus shelters that are cleaned and maintained without cost to the tax payer.

JCDecaux Wins Transport for London (TfL) Bus Shelter Advertising Contract

Paris, 6 August 2015 – JCDecaux SA (Euronext Paris: DEC), the number one Outdoor advertising company worldwide and the number one in the UK, has been awarded the world’s largest bus shelter advertising concession by Transport for London (TfL) in a deal worth €700m across a period of eight years.
Following on from the recent launch of the 120m² digital screen at London Waterloo, the iconic digital roadside location at Old Street Roundabout EC1 and the digital towers at Heathrow Airport T5, JCDecaux will continue to change the Outdoor landscape in London. The digitisation of the London bus shelters will provide a complete digital footprint in London covering all the touchpoints in the consumer journey.
JCDecaux will take over the current contract which is held by Clear Channel UK from 1 January 2016.
Leon Daniels, Managing Director of Surface Transport at TfL, said: “Our bus network carries 6.5 million people every day, and with almost 5,000 bus shelters in some fantastic locations across the Capital, this is a great opportunity for advertisers to reach our customers.”
Jean-Francois Decaux, Chairman of the Executive Board and Co-CEO of JCDecaux, said: “JCDecaux is delighted to have been awarded the prestigious TfL advertising contract, the world’s largest bus shelter advertising concession. London’s economy and population is booming. The city is changing at a rate not seen since Victorian times and it will have a 10 million population by 2030 increasing its value as a market for advertisers”.
“This award consolidates London’s bus shelter contracts into a single proposition of 15,000 back lit 2 sq m panels, paving the way for a significant digital transformation. JCDecaux plans to make London the global showcase for digital Out-of-Home with more than 50% of its UK advertising revenues forecast to be coming from digital by 2017.”
Via: JCDecaux

Clear Channel UK Launches its First Solar-Powered Advertising Bus Shelter in London

Clear Channel UK has launched its first solar-powered advertising bus shelter on Waterloo Bridge, London using a specially manufactured solar LED lighting kit from Zeta Specialist Lighting.
Four solar panels have been installed onto Transport for London’s (TfL) bus stop, converting sunlight into battery power. They allow Clear Channel to light up the courtesy light and advertising panel when it’s dark using renewable energy.
The solar-powered bus shelter is equipped with an energy management system that knows how much power it has generated. This allows it to automatically dim the lights if power is running low or in daylight.
Leon Daniels, TfL’s Managing Director of Surface Transport, said: “As part of the Year of the Bus we are not only celebrating what London’s extensive bus network offers to passengers now, but also what the future may hold. This technology trial demonstrates both innovation and sustainability and I hope it will be the start of something that could spread across our network.”
Via: Clear Channel

Malibu Brings the Beach to London to Celebrate Piña Colada Day

To celebrate the upcoming National Piña Colada Day on Thursday 10th July, Malibu are bringing the beach to London! Using a vinyl production technique, Malibu have turned four bus shelters into a Malibu beach. In addition to this, tactical digital space on Clear Channels LD6 network will announce the arrival of the big day at specific times in the morning and afternoon of the 10th July. Malibu are also offering all Metro readers a free* Piña Colada at participating bars on the day. All media is linked to the hashtag #Doyoulikepinacoladas.
LD6s have been selected on key dates and day parts across the summer to reach a ‘Young Fun’ audience when they are most likely to be enjoying themselves, socialising with their friends outdoors and memorable summer experiences through social media.
This campaign runs in conjunction with Malibu’s overall summer campaign ‘Best Summer Ever Project’.  Malibu encourages you to have the #BestSummerEver whatever you’re up to, whoever you’re with, and whatever the weather! In addition to OOH, the wider campaign spans VOD, search, and mobile channels, including a mobile display first.
This campaign was planned and bought by Havas Media and Posterscope.
* When they buy one in participating bars

Centro Extends Bus Shelter Contract with Clear Channel Until 2016

Clear Channel has announced it will continue to sell advertising on bus shelters in the West Midlands until June 2016 after Centro, the body responsible for delivering public transport in the region, extended its contract by two years.
Clear Channel will upgrade more than 1,000 bus shelters to become part of their global Connect Mobile Platform, which launched last month. This upgrade will let people tap or scan these panels with their smartphones using Near Field Communication (NFC) or QR code technology to access exclusive content, including videos, games and vouchers. Centro will also work with Clear Channel to explore installing digital screens on the busiest high streets.

Tanqueray Cinema Bus Shelters

Tanqueray, Carat and Posterscope Iberia turned normal bus shelter seats into cinema seating, complete with curtains and decorations for the Malaga Film Festival. A screen was also installed showing the campaign ad, ‘Setting the Tone’, along with movie trailers for the festival.

 
 
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TfL and Clear Channel Team Up to Trial Interactive London Bus Stop

Transport for London (TfL) has partnered with media and advertising company Clear Channel UK to trial a real-time mapping tool at a Regent Street bus stop.
The new mapping tool – the first of its kind to operate in a UK bus shelter – was developed and funded by Clear Channel to coincide with the Year of the Bus – a celebration of both the heritage of London buses and a look ahead to their future.
Positioned on one of London’s busiest shopping streets at Piccadilly Circus’s bus stop ‘G’, the state-of-the-art digital screen incorporates TfL’s data feed of live departure information to allow passengers to track their bus in real time. Alongside live bus arrival information, the interactive panel offers wider transport network updates from the London Underground and real-time availability of nearby Barclays Cycle Hire bikes and docking points.
The panel also offers local area information including maps and walking routes to tourist attractions, theatres and shops. Over the next two months, customer interaction with the panel will be monitored, by Clear Channel UK, and analysed to enhance the service.
With seventy per cent of Londoners now owning a Smartphone and eighty seven per cent using the internet for maps and directions, there is an increased demand from customers to be able to access the information they need to travel around the capital through digital and social media.
Via: Clear Channel

Duracell – Moments of Warmth in Canadian winter

During this winter of ice storms and a polar vortex, moments of warmth are few and far between. Duracell wanted to see if they could change that.
They set up a heating unit in a bus shelter- the only catch was that you had to join hands and complete a human chain in order to turn on the overhead heater system. Each person on either end of the chain places their hands on the wall of the bus stop to complete the circuit.
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