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Interactive bus stops in San Francisco act like virtual aquariums

For Monterey Bay Aquarium’s 2017 “Share the Love” campaign, bus riders and pedestrians on the sidewalks of San Francisco will have their own authentic aquarium experience as they encounter custom-built, state-of-the-art interactive bus shelters in a series of  creative executions.

The dynamic digital screens  display a beautiful underwater scene full of colour and natural motion, featuring a fashionable cuttlefish. For those who stop to admire him, the imaginative cuttlefish – a natural master of camouflage – will detect the colour of the current viewer’s clothing, morphing his on-screen colour to match his admirer and relay a personal message.
The digital displays will also showcase scenes of the aquarium’s real-life underwater beauty, framed by animated silhouettes of aquarium “visitors” observing the magic. When pedestrians step within range, the experience will capture that person’s silhouette and display it onto the underwater experience itself. Users will be playfully prompted to show their “best octopus impression,” test “how high they can jump,” and more.
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Via: Best Ads on TV

Reebok Creates A Popup Gym Bus Stop Shelter To Get People Moving

If you ever get bored while waiting for the bus, Reebok just created the best bus stop shelter for you. JCDecaux Colombia just transformed 6 bus stop shelters into outdoor gyms for Reebok’s “The Gym is Everywhere” marketing campaign.
Trainers waited at the bus stop shelters to inspire people to get moving. They had people to pullups, pushups and more! Afterwards, they took a photo and uploaded it to social media to share their accomplishment.
It’s hard to tell from the video if they got any prize for participating, or if people really wanted to get a sweat on while waiting for the bus. Regardless, it’s still 100 times better than just a normal bus stop!
Video below:
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Via: Creative Guerrilla 

Batman v Superman: The Battle Begins in Copenhagen

To promote the Premiere week of Batman vs. Superman, Posterscope Denmark created an interactive campaign that enabled passersby to transform into one of the superheros on the digital screen.
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Video Below:
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JetBlue Reward People for Stealing Bus Stop Ads

More than 100 New Yorkers recently took jetBlue up on its offer of free flights and other swag by ripping off 181 bus shelter ads across the five boroughs. They were right there in plain sight—all you had to do was deface public property to get them (though no glass-shattering was required).

It’s tough to be discreet with a poster-sized coupon tucked under your arm, but the locals didn’t seem to care. And for their boldness, they received round-trip flight vouchers, tickets to New York Jets and Brooklyn Nets games, and free scoops from Blue Marble Ice Cream.

The brand plans to repeat the two-day stunt, designed by agency Mullen Lowe, next week under the hashtag #NYCTakeoff. Some nattily dressed flight attendants might even pop up to congratulate winners before sending them off with a chipper “Buh-bye now!”

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Via: Adweek

Malibu Brings the Beach to London to Celebrate Piña Colada Day

To celebrate the upcoming National Piña Colada Day on Thursday 10th July, Malibu are bringing the beach to London! Using a vinyl production technique, Malibu have turned four bus shelters into a Malibu beach. In addition to this, tactical digital space on Clear Channels LD6 network will announce the arrival of the big day at specific times in the morning and afternoon of the 10th July. Malibu are also offering all Metro readers a free* Piña Colada at participating bars on the day. All media is linked to the hashtag #Doyoulikepinacoladas.
LD6s have been selected on key dates and day parts across the summer to reach a ‘Young Fun’ audience when they are most likely to be enjoying themselves, socialising with their friends outdoors and memorable summer experiences through social media.
This campaign runs in conjunction with Malibu’s overall summer campaign ‘Best Summer Ever Project’.  Malibu encourages you to have the #BestSummerEver whatever you’re up to, whoever you’re with, and whatever the weather! In addition to OOH, the wider campaign spans VOD, search, and mobile channels, including a mobile display first.
This campaign was planned and bought by Havas Media and Posterscope.
* When they buy one in participating bars

Clever billboard ads highlight the discrimination faced by prostitutes

The creatives at Anti Advertising changed the look of the billboards at bus stops to highlight the discrimination that prostitutes face.
Conceived for the 30th anniversary of the Norwegian National Center of Expertise on Prostitution, these billboards use visual cues to show that sex workers have been stepped on, treated like trash and are shamed for having a double life.
The goal was to make everyone reflect on how they have treated prostitutes, and hopefully lead them to change for the better.
Via: Design Taxi

Coke gives Swedes at bus stop a taste of summer

Swedes waiting for a bus in Uppsala are treated to free Coke, a bright summer meadow superimposed on the bus shelter and the sound of birdsong in a bid to warm the both literally and figuratively during the winter, thanks to a stunt from Coca-Cola.
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Via: Brand Republic

Heated bus stops offer mini tropical getaways for New Yorkers

To entice New Yorkers to visit Florida during the winter, the Greater Fort Lauderdale Convention & Visitors Bureau recently installed a heated bus shelter in NYC.
The heated bus shelter is located at Lexington and Third Avenue and commuters who wait in the shelter are given sunglasses and free Metro cards. They are also allowed the chance to relax on beach chair-inspired benches.
The heated shelter is part of the tourism board’s “The Beach Looks Good on You” campaign and will be open for a month during the winter.
The campaign coincides with the Super Bowl when the area receives high foot traffic from visitors and locals going to and from the games.
As part of the campaign, the Fort Lauderdale Convention and Visitors Bureau will also hold an event at the Grand Central’s Vanderbilt Hall on January 28th and at Terminal 5 of JFK Airport for a week ending on Super Bowl Monday. The event will feature live music and videos of Fort Lauderdale’s beaches, as well as solar-charging stations and airfare giveaways courtesy of JetBlue Airways.
Via: psfk