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Gardena makes plants out of plastic tools to remind people that nature is irreplaceable

GARDENA, the top-of-mind brand for traditional gardeners, wanted to show urban people, that getting in contact with nature and therefore gardening is essential for wellbeing.
To feel that we are part of nature, makes us human. Nevertheless we are living in an increasingly artificial world. But: Nature is irreplaceable. Solution: We made plants out of real plastic tools, people use every day, and arranged them like normal pot plants in an outdoor installation. So people experience for themselves that there is no substitute for nature.
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Via: Ads Of The World

Traffic Lights Encourage Pedestrians to Leave Behind Compliments

Biscoitos ZeZe’s ambient advertising is used to foster a sense of connection in Brazil.

Brazilian cookie brand, Biscoitos ZeZe, has launched an ad campaign titled “Compliments at the Traffic Light” encouraging pedestrians to give each other compliments before crossing the street. Two stickers pasted on opposing traffic light posts by the brand ask the reader what they think of the person across the street.
The sticker offers six different compliments that the pedestrian can choose from by putting a magnet on their choice. Once pedestrians cross the street they can see the compliment they were given.
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Biscoitos ZeZe’s has had a number of urban intervention ad campaigns similar to this recently that have encouraged real world connections. In February it had a campaign titled “Friendship On The Bus,” where branded stickers were placed on public transit buses asking riders to put away their phone and have a conversation with the person beside them.
Another example of this type of campaign was launched in April by the brand. “The Chair on Street” campaign encouraged neighbors to sit on lawn chairs placed outside their homes and share a snack, provided by Biscoitos ZeZe, and enjoy a conversation.
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Brands today go to great lengths to associate themselves with specific feelings and work hard to forever be remembered as the creator of that feeling with customers. ZeZe Biscoitos is not only positioning itself as a brand promoting community, it is actively creating real-world connections and bringing people together giving the person directly involved and the viewer of the ads positive feelings of belonging and togetherness.
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ZeZe Biscoitos campaigns seek to associate feelings of connection with their cookies and snacks which they ultimately hope will drive customers in search of that feeling to their products.
Via: psfk 

Fully Knitted 7up Bus Tours Streets of London

7up has undergone a revamp with a brand new visual identity and global campaign all centered around the idea that “it feels good to be you”.
The campaign seeks to celebrate uniqueness by aligning the brand with individuals who are ‘truly original everyday personalities.” The first television ad features Magda Sayeg, also known as the Urban Knitter, who takes to the streets with her knitting needles and giant balls of yarn to bring color to an empty square. Sayeg has also knitted a winter sweater for a London Routemaster bus, which will be travelling across the city as a visual testament to 7up’s new identity of promoting originality.
Via: psfk

Victoria’s Secret Takes to the Streets with First Bus Wrap

With Victoria Secret consistently growing their store footprint in the UK, they are always looking for exciting and impactful ways to grab consumer’s attention on the high street.  With this in mind, a London bus wrap was used to help launch their new ‘PINK’ range, helping to deliver cut through across the West End and undoubtedly causing a stir across London this autumn.
This campaign was planned and booked by Posterscope and Cream and is live until the 14th December.

TfL Tests Free WiFi on London Buses

Transport for London (TfL) has launched a free WiFi trial on two buses operating in the capital.
The trial will see WiFi technology installed on a route 12 bus, operating between Dulwich and Oxford Circus, and a route RV1 bus, which operates between Covent Garden and Tower Hill.
It is hoped that if the trial is successful the sponsors could help fund its extension to further buses in the fleet.
TfL has also begun to trial two further pieces of technology in the form of an upper deck seat indicator and enhanced passenger information screens.
The new technology, which analyses information from the onboard CCTV system, displays seat availability on a screen at the base of the stairs.
Other improvements include the installation of interactive digital screens on Regent Street, delivered in partnership with Clear Channel, and on Eden Street in Kingston, delivered in partnership with JCDecaux, which provide live bus arrival information, alongside real-time updates on other public transport options.
Via: The Drum

Bus Ads Deliver on the High Street

The high street offers advertisers a captive audience, with bus ad formats providing high-impact and effective creative solutions.High streets have received their fair share of bad press since the recession hit in 2008. From big-name store closures to the domination of pound shops, the future looked anything but rosy for the nation’s high streets.
Exterion Media com­missioned qualitative research from Sparkler to look at the high street from the consumer per­spective, so they could understand the real value of the high-street audience for advertisers. What they found was that high streets have evolved. High streets are now multi-faceted social destinations; cafes, restaurants, bars, cinemas and gyms line our town centres and our emotional connection with them is as strong as ever.
This was validated by research from their own work.shop.play. urban audience panel, where nine in ten people said they would miss their local high street if it closed.
The evolution of our high streets has seen a significant change in their usage and behaviours that are evident there. Sparkler’s research also found the audience were in an “open-mindset” while out and about on the high street; they are in a positive mood, engaged and receptive to com­munication. Exterion wanted to explore this in more detail, understanding what the benefits of an open mindset might be to advertisers.
Using i2Media’s model of consumer behaviour, they com­missioned psychological research and looked at how varying amounts of time and focus on the high street might influence levels of receptivity to advertising messages. Whether you only had 30 minutes to visit the high street and a strong purpose to your visit, or whether you had a leisurely afternoon to spend with no set agenda, what they found was that all different behaviours could be consciously or subconsciously influenced by advertising.
The change in usage of the high street to a social destination means that different categories of advertising can achieve audience cut-through.
Exterion’s interrogation and analysis of Route data has shown that 95% of bus Superside impacts and 45% of T-side impacts are pedestrian only (the highest in out of home), proving bus truly is the high-street medium. The positive and receptive mindset of the high-street audience makes bus advertising the best way to influence people’s behav­iour as they work, shop and play.
The challenge to advertisers is to get creative with their use of bus; using the bus ad formats to appeal to the high-street audience and their behaviours across a range of categories and to suit differing marketing needs.
It is for this reason Exterion’s brought back their Big Bus Challenge, in association with Campaign and supporting Transport for London’s Year of the Bus. They’re laying down a challenge to every advertiser, agency and creative: show off your skills with some brilliant bus advertising designs – and you could win a national or regional campaign, along with personal prizes for the winning teams.
Via: Media Week

Be the Centre of Attention with Exterion's Big Bus Challenge

Today sees the launch of this year’s Big Bus Challenge in association with Campaign Magazine. Exterion Media is calling on advertisers, agencies and creatives to enter their best bus advertising designs for the chance to win a national bus advertising campaign.
Eye-catching designs that represent brands of all varieties are welcomed to showcase the full creative potential of this enduring and highly effective canvas for advertisers.
Exterion Media is encouraging designs to fill advertising space on Buses across the country. Entries can be submitted using a range of national and regional bus formats, including national T-side, superside, and regional streetliner and rears formats.
With such a variety of scales and shapes available, this is your chance to think about how you can deliver real impact on the street and harness the power of the bus to grab the attention of consumers.
The winning national entry will receive a full bus advertising package worth £200,000 including production costs. Regional winners will be awarded a £25,000 bus package, also including production costs plus £2,000 worth of shopping vouchers.
The competition is open for entries until Friday 5th September. The winning entries will be announced at a special event at the London Transport Museum on Thursday 6th November.
Find out more, including how to enter, by visiting the website: www.bigbuschallenge.com

The Non-Violence Bus

In recent years violence in Mexico has increased considerably (drug trafficking, kidnapping etc.). The Non-Violence Project Foundation is a non-profit NGO that fights violence through education.
The idea was to build a bus; half prison-bus, half school bus with the message: “Violence ends when education begins”. With the help of kids and prisoners (actors), the bus was parked outside schools and drove around Mexico City interacting with the target audience.
Via: Ads of the World

Lego Bus Stop Made of 100,000 Bricks Marks London's Year of the Bus

A new bus stop made entirely out of Lego could put the fun back into the daily commute.
The model, which was built by toy store Hamley’s outside its Regent Street store with more than 100,000 bricks, is currently being used as a real stop for nine routes.
It was created to mark Transport for London (TfL) Year of the Bus, which celebrates 100 years since London buses were sent to the Western Front in WW1, as well as the 60th anniversary of the Routemaster.
A TfL spokesman said the Lego stop, which is due to be taken down on July 15, could be retained in the long-term if it is not “tampered” with.
Via: London Evening Standard

Posters at Bus Stops Collect Change so the Less Well-Off Can Get a Ride

Poverty is an issue that affects every city, where the most wealthy sections of society walk the same streets as the homeless. However, getting the former to give to latter is still a challenge. Schemes such as Suspended Coffees have helped consumers to donate a coffee to those that can’t afford one, and now Troco Coletivo — which translates as Payback Collective — is a new initiative in Brazil, which enables commuters to leave their small change at bus stops or on buses so the less wealthy can use it to travel.
Created by marketing agency Mark+, the campaign has placed bright yellow strips on bus stop posts and bus handrails that have several pockets. Text on the signs lets passengers know that if they have some change, they can leave it in the pouches, and that those who need some can take what’s there. The scheme requires an element of trust, but it’s hoped that the simple project will foster a sense of community spirit. The scheme helps both those who can’t afford to pay for a bus fare to travel, as well as those who find themselves short by a small amount. While it’s possible that some could take advantage, the creators believe that Troco Coletivo is a social experiment that has the potential to become a standard at bus stops across the country, or even the world.
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Via: springwise