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JCDecaux launches City Channel in London

JCDecaux has launched City Channel, bringing business-focussed editorial and data to a commuter audience across rail D6 digital screens in the City of London. City Channel will comprise the latest business and financial news curated by PA (Press Association) and live, financial data (currencies, government bonds, precious metals) from Bloomberg, and weather updates – delivered to screens by JCDecaux Dynamic.
City Channel will be shown on weekdays across portrait (D6) screens in London Blackfriars, London Cannon Street, City Thameslink, London Fenchurch Street, London Liverpool Street, London Bridge and London Waterloo stations, across a dedicated content channel, alongside brand advertising.
Chris Collins, Managing Director – Rail at JCDecaux said: “City Channel is part of our strategy to provide the right content at the right time for audiences – keeping people working in the city up-to-speed with the latest business news during their commute, as well as providing a relevant editorial environment for our advertising partners.”
Via: Daily DOOH
 

Posterscope Launches in the Philippines

Posterscope  launched in the Philippines this month and will be introducing its suite of media solutions in the market including out-of-home planning, buying and research. Posterscope Philippines will be headquartered in Makati City, and is aiming to transform OOH with technology that will provide consumer centric planning and ROI analytics on OOH properties across the country.
Posterscope has an existing Prism suite of tools and Out-of-home Consumer Survey (OCS) system of 3,000 consumers and their attitudes towards OOH across Philippines. The agency hopes to give marketers insight into consumer behaviour, out of home, which can be specifically targeted.
The new office, which joins a global network present in  27 countries, will be led by Vinay Goel as General Manager, Posterscope Philippines. Mr Goel was working with Posterscope in India since 2008 as Senior Business Director.
Via: Asia media Journal

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