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Is this the world's most sun-safe bus shelter?

Ahead of World Cancer Day on February 4th and to create awareness of the harmful effects of sun exposure is an innovative way, the Cancer Institute NSW, joined forces with JCDecaux Australia to deliver a unique campaign that dispenses sunscreen, sunnies and badges to passers-by in an effort to educate them about skin cancer and prevention. Passers-by were encouraged to engage and interact with the panel and are rewarded with one of the items. The eye-catching panel was live in Bondi, Sydney until January 24th 2017.
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Via: JCDecaux

Cancer Institute NSW creates a 'smart' dynamic OOH campaign based on real-time radiation levels.

In an Australian media-first, the newest out-of-home campaign from the Cancer Institute NSW and advertising agency Soap, is utilising UV Index data to trigger sun smart messages based on real-time radiation levels. Created in partnership with JCDecaux, UM, and Soap, the sun ‘smart’ dynamic campaign aims to alert passers by to the dangerous effects of exposure to UV rays, while also providing simple steps that can be taken to avoid UV damage.
Via: adsoftheworld