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Cancer Research UK challenge smokers to check their lungs at bus shelters

A new interactive campaign from Cancer Research UK is encouraging smokers to check their lung capacity at bus shelters across the country.
The bus shelter ad, called the “Breath Test”, carries the copy “Take a deep breath and blow here”, with two arrows pointing to a circle into which passersby are invited to puff.
The outdoor posters invite passersby to blow into a small tube to see how smoking has affected their breathing. The longer they are able to puff into it, the more of the below message is revealed:
“If you are a smoker you might not get much further than this line. However, with help from a Stop Smoking adviser is it much more likely that you will be able to quit for good, so you will have a greater chance of making it all the way down to this point here.”
You can view the video of the campaign in action here.
Via: PR Examples
 

Cancer Research UK unveils 'smart benches' in London

Cancer Research UK has joined forces with smart city business Strawberry Energy and agency MKTG to launch a network of smart benches with contactless technology.
Ten benches were unveiled yesterday (1 February) across two London boroughs – Islington and Lewisham, to tie in with World Cancer Day, which takes place on 4 February. The solar-powered benches enhance public spaces by providing mobile device charging ports and free wi-fi access, as well as a place to sit and socialise.
Strawberry Energy has been working exclusively with Urban Partnerships, a division of MKTG which delivers projects within the public space that are mutually beneficial for both brands and non-profit organisations. In the world’s first use of contactless payment on the Smart Bench, the public can also donate £2 to the Cancer Research UK’s life-saving research to beat cancer sooner, by tapping their contactless debit or credit card on the Smart Bench.
Cancer Research UK is the first brand to partner on the Smart Bench scheme in Islington and Lewisham. The sites were identified as high-footfall locations by MKTG and feature a number of contactless payment locations including Islington Green and Lewisham High Street. Following the pilot a further 10 will be installed by the end of February, with an additional 80 to be installed this year.
Michael Docherty, director of digital at Cancer Research UK, said: “Having used contactless technology in innovative ways in the past to engage the public in the work we do, we are always looking for new opportunities to incorporate contactless technology further throughout the charity and make it even easier for our supporters to help us beat cancer sooner. These Smart Benches seemed like the next step in our use of contactless technology to bring charitable giving closer to our supporters, integrating it seamlessly into cutting-edge street furniture.”
Michael Brown, managing director at MKTG, added: “The Smart Cities economy is going to be worth an estimated £400bn by 2020, and UK industry is targeting 10% of that – which is twice the value of what the entire UK advertising sector was worth in 2016. We here at MKTG are delighted to be partnering with Strawberry Media to pioneer in this space, and as experience designers we are looking forward to further helping smart city entrepreneurs to enhance the experience of city life.”
Via: Event Magazine

Clear Channel partners with Cancer Research UK to bring contactless giving to shop windows

In a world-first use of contactless technology, which has been developed in collaboration with Clear Channel and Mediacom, the British public will have the opportunity to donate £2 to Cancer Research by tapping their contactless debit or credit card on shop windows.
The technology, which is available from 30th January until 13th February, will be in place at Cancer Research stores in Kensington, Marylebone, Brighton and Guildford, and will be active 24-hours a day. An interactive screen will also be installed, and will react to donations by showing people the positive impact they are making in the fight against cancer.
Paul Clarke, Head of Strategic Marketing Communications at Cancer Research UK said: “We are excited to be premiering this world-first use of contactless giving technology in four of our shop windows. The contactless giving through four of our shop windows is a new and exciting way for people to donate to our work and help us bring forward the day when all cancers are cured.”
Neil Chapman, Head of Create at Clear Channel, said: “This collaboration is a great example of how we can leverage both existing and emerging technology along with consumer behaviour to deliver an innovative new way for Cancer Research UK to raise funding. This contactless window display is an important step towards offering brands a contactless payment solution away from their point of sale and works brilliantly with the ‘tap donation’, enabling Cancer Research UK scientists to continue their vital research.’’