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Is this the world's most sun-safe bus shelter?

Ahead of World Cancer Day on February 4th and to create awareness of the harmful effects of sun exposure is an innovative way, the Cancer Institute NSW, joined forces with JCDecaux Australia to deliver a unique campaign that dispenses sunscreen, sunnies and badges to passers-by in an effort to educate them about skin cancer and prevention. Passers-by were encouraged to engage and interact with the panel and are rewarded with one of the items. The eye-catching panel was live in Bondi, Sydney until January 24th 2017.
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Via: JCDecaux

NIVEA Sunslide Educates on the Importance of Sunblock

South Africa has the world’s highest rate of skin cancer. Kids are the most vulnerable. They love playing in the water for hours but hate applying sunscreen.
On South Africa’s most popular beach, we introduced the SunSlide: the most entertaining way for kids to apply water-resistant NIVEA sunblock. One slide is all it takes to be entirely protected. 50 litres of sunblock were used to cover over 100 kids every hour. Families were educated on the importance of applying sunscreen in a memorable way. This experience strengthened NIVEA as the favourite partner for a fun and safe day at the beach.Agency FCB, South Africa
Video below:
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Via: Best Ads on TV

Sunscreen Dispenser Grabs the Attention of Passers By

Cancer Institute NSW and JCDecaux Australia have teamed up to create custom-built SPF50+ sun screen dispensers, in addition to bus shelter wraps that shade commuters from damaging UV rays. The unique dispenser mechanism is designed to grab the attention of passers-by, playfully engaging them with a serious sun safety message.
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Via: Best ad on TV

Fashion Targets breast cancer

Posterscope and the UK Out-of-Home Media owners have been working with Breakthrough Cancer providing pro-bono media space across the UK for their Fashion Targets Breast Cancer campain
Grammy Award-winning musician Foxes, model and presenter Abbey Clancy, Victoria’s Secret Angel Lily Donaldson and model and musician Alice Dellal take the lead for Fashion Targets Breast Cancer in 2015, the UK’s most stylish charity fashion campaign. This year’s poster campaign is shot by globally renowned photographer Simon Emmett.
Representing the best and brightest of British talent, this year’s coterie of cover girls are the ones to watch in 2015. Already successful in their fields in the UK and internationally, each star brings their own unique look to the campaign, inspiring women across the UK to showcase their style and wear their support in the fight against breast cancer.
They follow in the footsteps of Fashion Targets Breast Cancer alumni Kylie Minogue, Kate Moss and Naomi Campbell, Emeli Sandé and Jessica Ennis-Hill.

High street favourites

High street favourites M&S, River Island, Warehouse, Topshop, Laura Ashley, Debenhams, Superga, Baukjen and The Cambridge Satchel Company have produced beautiful, unique pieces for the collection. From striking spring tops to dreamy summer dresses, and with prices ranging from just £2.50 to £189, there’s something for everyone. Each carries a minimum 30% donation to our work.
International fashion designer Ralph Lauren set up Fashion Targets Breast Cancer in 1994 after losing a close friend to the disease. He was inspired to use fashion to help breast cancer charities across the globe. Since launching in the UK in 1996, Fashion Targets Breast Cancer has raised more than £13.5 million to support ground-breaking breast cancer research.

People Ignore a Giant Lump Growing on a Street in Clever Cancer PSA Stunt

Never underestimate people’s power not to give a damn about what’s right in front of them.
This latest example from AMV BBDO in London is quite amusing to watch. It’s a Public Service Announcement for Cancer Research U.K., which wanted to communicate that British people are missing the first signs of cancer. Well, no wonder they ignore small lumps in their bodies when they just walk right past weird giant lumps growing in the real world.
The road lumps had to match the paving bricks of the street used for the shoot, and be distorted in such a way that made it appear as if a ‘tumor’ was growing in the road,” the company says. “The lumps had to be light enough to carry on and off set, but durable enough for a van to go over them; one of the lumps was reinforced in fiberglass to allow for a road sweeper to go over it.”
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Via: Adfreak

Coughing' bus shelter raises awareness of lung cancer

A ‘coughing’ bus shelter will target Scottish residents to raise awareness for the signs and symptoms of lung cancer.
The innovative campaign, created by Leith and planned by Carat Scotland and Posterscope as part of a wider Scottish Government programme, will run for a fortnight across two locations, Glasgow’s Buchanan Bus Station and The Sandgate in Ayr town Centre, on two special build poster sites, from out-of-home expert Primesight.
Passengers waiting at the bus shelter and Station will hear intermittent 30-second audio of a man coughing before a woman’s voice recommends visiting the GP if he, or anyone he knows, has been suffering from a cough for three or more weeks. The creative also includes an image of a man coughing with the strapline ‘Don’t get scared, get checked’ to further reinforce the important health message.
The bus shelter panels provide an opportunity to explain the potential significance of a cough to locals when they least expect it, while their central location and selection using Route audience targeting means the campaign will reach the maximum volume of its C2DE audience. Recent statistics have found that early diagnosis of lung cancer among Scots means they are almost 20 times more likely to experience a full recovery.
Martin McGinnis, Business Director at Primesight, said: “We are very proud to be part of this valuable campaign and the continued fight against cancer. While cases are on the decline, this campaign will increase people’s awareness of the crucial early signs – which are all-too-often overlooked as something more minor.”
Though there are now 1,300 more survivors of lung cancer a year in Scotland than 25 years ago, it remains one of the country’s most common forms of cancer. The Scottish Government’s broader Detect Cancer Early initiative, launched in February 2012, aims to improve survival for people with cancer by achieving early diagnosis.
Detection “crucial”
Dr Hugh Brown, NHS Ayrshire and Arran’s Primary Care Cancer Lead, welcomed the “great opportunity” provided by the shelter “to explain to people the potential significance of a cough when they’re least expecting it.”
He said: “One reason patients are often diagnosed late is that they are unaware of the symptoms of lung cancer.
“I hope this makes a huge impression and helps get the message across to people in Ayrshire that it’s important if you, or someone you know, has had a cough for three weeks or more, it’s time to get it checked out.
“It’s probably nothing to worry about, but it could be a sign of lung cancer.
“The disease can develop slowly over a number of years and often causes no pain. It is much more treatable than it used to be, but being switched on to the symptoms and acting quickly to have them checked by a GP are crucial – you won’t be wasting anyone’s time.”
Via: BBC News

Public invited to experience isolation of cancer sufferers in Macmillan campaign

The ‘Isolation Box’ is part of the Macmillan Cancer Support ‘Not Alone’ campaign to raise awareness of the isolation felt by cancer sufferers.

Following on from the hugely effective installation “I am not the Cancer” which was an exploration of three women living with secondary breast cancer, comes Macmillan Cancer Support’s “Isolation Box”. Situated on Paddington Station last week, it allowed people another way to experience the loneliness that can follow a cancer diagnosis.
Standing in the box, unable to see anything but your own reflection in the glass – yet knowing that you are on full view to those outside – and listening on headphones to the personal experiences of four cancer survivors, the experience mimics the desolate feeling that is isolation. Research shows that, for some cancer patients, withdrawal into the world of loneliness can be so bad that meals are not eaten and medical appointments are missed – with the obvious detrimental results.
It was the number of people in this situation – 550,000 people (22% of those living with cancer) – revealed by Macmillan/Ipsos MORI research that inspired Macmillan’s “Not Alone” campaign.
Involved Agency: Tea & Cake PR
Via: The Telegragh
 
 

This Interactive Subway Ad has a Surprising Twist

Earlier this year, we wrote about Apotek’s interactive subway ad in Sweden that showed a woman’s hair being blown by the wind of a moving train.
The viral ad has inspired a similar idea, but instead of selling hair products, this new ad intends to send a “hair-raising message” to commuters for a good cause.
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Via: Design Taxi