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'Give the Rainbow' campaign for Skittles wins Gold at Cannes Lions

Last year, Posterscope joined forces with creative agency, Adam & Eve/ DDB, to launch the DOOH aspect for their Skittles campaign, centered around the annual Pride in London celebrations on the 26th June 2016.
Skittles wanted to show support for the LGBT+ community, during Pride London by giving up it’s famous rainbow, making sure Pride’s colourful flag rainbow got all the attention. Renowned for its tagline, “Taste the rainbow”, the brand removed all colour from its packaging and product in June 2016 as a special limited edition homage to Pride month and the LGBT+ community.
The animated OOH campaign played out on loop in LDN, transvision and large format executions at nearly one hundred roadside and National Rail billboards across London stations, DOOH central London sites,  following the Pride parade route, and in Brighton.
Posterscope and Adam & Eve/ DDB have worked together previously, following Adam & Eve/ DDB’s ‘pitch’ win of £100,000 of outdoor media space at Posterscope’s Ad Week session.

Cannes Lions announce 2017 Outdoor Lions awards

The winners of the prestigious Outdoor Lions Awards  have been announced at the Cannes Lions International Festival of Creativity.
Joint Grand Prix winners were: Twitter, for their brand campaign through Twitter San Francisco, and McCann New York for State Street Global Advisors’ ‘She ETF’ campaign and ‘Fearless Girl’ statue.
Other big winners who scooped Gold Lions for their work in the Outdoor Lions category include:

  • David Miami for The Kraft Heinz Company’s ‘Heinz’
  • Ogilvy & Mather, Mexico City for Aeromexico
  • Twiter San Francisco for Twitter
  • ALMAPBBDO São Paulo for Man Latin America ‘Volkswagen Trucks’
  • SCHOLZ & FRIENDS Berlin for Der Tagesspiegel ‘Trump’
  • Proximity Madrid for Bijoux Indiscrets, ‘Orgasm Sound Library’
  • BBH Singapore for Nike ‘Unlimited Stadium’
  • Grey Colombia Bogotá for Tigo-Une ‘Payphone Bank’
  • Saatchi & Saatchi London for Deutsche Telekom ‘Magenta Unleashed’
  • ALMAPBBDO São Paulo for Mars Pet / Pedigree, ‘Dog Channel’
  • Leo Burnett Toronto for IKEA Canada, ‘IKEA: Cook This Page’
  • Ogilvy & Mather Mumbai for ITC Savlon’s ‘Savlon Healthy Hands Chalk Sticks’
  • Publicis London for Tourism Ireland’s ‘Door of Thrones’
  • Publicis Brasil São Paulo for Heineken ‘The Cliché’
  • 180LA Santa Monica for Boost Mobile’s ‘Boost Your Voice’
  • Marcel Sydney for Heineken Asia Pacific PTE. Ltd.
  • Ogilvy New York for Amnesty International’s ‘The Refugee Nation’
  • MediaCom London for Wrigley’s Skittles’ ‘Give the Rainbow’.

Commenting on the winners, William Eccleshare, Chairman and CEO, Clear Channel International, said: “With two Grand Prix’ awarded in the Outdoor Lions category for traditional and non-traditional campaigns, the diversity of this year’s winners’ reflects the infinite breadth of creative possibilities that out-of-home offers. For a world-class digital brand like Twitter to use the pure creative canvas of the oldest medium to connect with their audiences, both reinforces out-of-home’s relevance within the media mix, and its powerful relationship with mobile. This is a stunningly simple yet utterly compelling campaign which absolutely captures the magic of our medium.”
He added: “Congratulations to all of this year’s Outdoor Lions winners. Your creativity and innovation confirms that out of home is truly the most creative advertising medium.”
Outdoor Lions Jury President, Bruno Bertelli, Global Chief Creative Officer, Publicis WW, said:
“I understood the magic of outdoor advertising when I attended ad school. They really made us sweat over billboards and OOH activations. For good reason – it’s the ultimate stress test for creatives in the making. Ad schools still put a big emphasis on mastering the medium because it represents the synthesis of simplicity and the basics of creativity.”
In total, the jury awarded Gold Lions to 20 campaigns, six from the US, three each from Brazil and the UK, and one each from Australia, Canada, Colombia, Germany, India, Mexico, Singapore and Spain.
Via: Clear Channel

2015 Outdoor Lions winners from the Cannes Lions International Festival of Creativity

TBWA \ MEDIA ARTS LAB Los Angeles and Apple Cupertino have been awarded the prestigious Outdoor Grand Prix at the Cannes Lions International Festival of Creativity 2015 – sponsored for the sixth consecutive year by Clear Channel Outdoor – for Apple’s ‘World Gallery’ campaign for iPhone 6.
Other big winners who scooped Gold Lions for their work in the Outdoor Lions category include:
Ogilvy & Mather Colombia Bogotá for Ecofil Ink Cartridges; Grey London for Sunday Times; LEW’LARA\TBWA São Paulo for Abrinq Foundation – Save the Children; Impact & Echo BBDO Safat for Alghanim Motors – Honda; BBDO Proximity Thailand, Bangkok for Millimed Thailand’s Throatsil; BBDO Proximity Malaysia for KFC; Prolam Y&R Santiago for UNICEF; Ogilvy & Mather London for FGM; DDB Spain Madrid for No Somos Delito (We are not crime); Ogilvy Paris for Water for Africa; Ogilvy Brasil São Paulo for Sport Clube Do Recife; Grabarz & Partner Hamburg for ZDK Gesellschaft Demokratische Kultur; Leo Burnet Argentina Buenos Aires for Samsung; WCRS London for Women’s Aid; Y&R Shanghai for XIAO ZHU; Grey New York for States United to Prevent Gun Violence; The Community/LA Comunidad Miami for The Buenos Aires Public Bike System and Prolam Y&R Santiago for UNICEF.
Apple’s Grand Prix winning campaign, ‘World Gallery’, was a visual showcase for the photographic capabilities of the iPhone 6. The US-originated campaign invited users to take photos with their phones then enter them into a competition and the best 162 images were blown up into billboards and displayed around the world.
Commenting on the winners, William Eccleshare, Chairman and CEO, Clear Channel International, said: “This year’s Outdoor Grand Prix winner for Apple demonstrates pure creative salience, maximising the visual power of our medium whilst also utilising outdoor’s ability to deliver advertisers incredible reach, frequency and scale. We are proud to have carried it on our boards across the world.”
He added: “We would like to congratulate all of the winners of the 2015 Outdoor Lions, whose creative, innovative and inspiring use of out-of-home reinforces why it plays such a unique and vital role within the media mix.”
This year’s Outdoor Lions jury was led by Jury President, Juan Carlos Ortiz, President & CEO of DDB Latina & Creative Chairman of DDB Americas, who said: “Our view was that we didn’t choose the Grand Prix, the Grand Prix chose us… “We were looking for work that merged the purity and simplicity of outdoor with the magic of innovation. And we found examples from around the world.”
The 2015 Outdoor Lions attracted 5037 entries, making it the most popular category at the festival. The jury awarded a total of 1 Grand Prix, 46 Golds to 19 separate campaigns which came from 13 different countries.
To view the full list of Outdoor Lions winners, visit: http://www.canneslionsarchive.com/winners/entries/cannes-lions/outdoor/
Via: Clear Channel

Cannes Effectiveness Awards 2014- OOH in 92% of Shortlisted Entries

Warc has once again produced a helpful analysis of the Cannes Effectiveness Awards. In the 2014 awards, Outdoor was even more prominent than in 2013.
Outdoor was used in 92% of shortlisted entries, second only to social media (100%) and ahead of VOD (67%) and TV and newspapers (both 58%)
WARC states that “Traditional channels were key to shortlisted campaigns, in particular outdoor (used by 92%), amplified by owned and earned social media. Only 58% of the shortlist used television, compared to 83% in 2013. Outdoor seems to be increasingly a strategic choice for lower budget campaigns and may be a way to quickly achieve mass coverage in markets where television audiences have become fragmented.”
Click here for the full presentation.
Via: Outdoor Media Centre

Questions for the Creatives at Cannes Lions 2014

Digital Out of Home is coming of age, and is arguably one of the most exciting platforms for advertisers to use to engage with their consumers in today’s media landscape. The palate of tools that DOOH now offers is vast, driven by huge technology advances and a deeper understanding of the unique capabilities of the medium. The Creative industry are embracing these opportunities to deliver something new.
Preceding the 30th June launch of the 2014 The Art of Outdoor Digital Competition, Ocean and Brand Republic are at Cannes Lions 2014 this week, and are speaking to five industry ambassadors throughout the week about their perceptions of Digital out of home, and how the medium has evolved for the better.
Via: Ocean Outdoor

Fabulous GAYTMs Win Grand Prix in the Outdoor Lions

A colourful gay pride campaign from Australia that turned ATMs into GAYTMs earned Whybin\TBWA the Grand Prix in the Outdoor Lions contest in Cannes.
The campaign, done for ANZ Bank’s sponsorship of this year’s Sydney Gay and Lesbian Mardi Gras, involved bejeweling each unique GAYTM by hand in rhinestones, sequins, studs, leather, denim and fur, “turning the day-to-day activity of withdrawing money into a fabulous experience,” the agency said in its release at the time.
“From unicorns and drag queens to rainbows and tattoos, each GAYTM is a riot of color and textures to celebrate the festival and show ANZ’s support for diversity,” the agency added.
The GAYTM screens were also given a makeover to show messages and well-wishes such as “Hello gorgeous” and “Cash out and proud.” They also dispensed rainbow colored receipts. ANZ also donated the ATM operator fees for non-ANZ cardholders from the GAYTMs to non-profit organization Twenty10 for the duration of the campaign.
OgilvyOne’s #LookUp billboards for British Airways, which won the Grand Prix in Direct on Monday and was considered a favorite in Outdoor too, won a gold Lion.
DDB won for WaterIsLife’s Drinkable Book. Grey won for turning a Manhattan gas station into a Ewing Energies station for the TNT reboot of Dallas.
Check out the video for WaterIsLife’s Drinkable Book below:
[youtube width=”300px” height=”200px”]qYTif9F188E[/youtube]
Via: AdWeek
 

Clear Channel Outdoor Creates Interactive Football Game at Cannes

Clear Channel Outdoor, the out-of-home media owner, has created an interactive football game to tie in with the World Cup, which will be played out on a giant screen during Cannes Lions.
The game, called ‘Le Grand Kick’, is powered by mobile interactive technology and will be played on a digital outdoor rooftop screen, equivalent in size to two double-decker buses, on top of the Grand Hotel in Cannes.
Attendees at the Cannes Lions can take a virtual “penalty kick” using their mobile phones to log into the game and swipe their screens to take a shot.
The OOH media owner worked with the digital production company Grand Visual as well as the experiential marketing agency CURB to bring the game to the Cannes Festival.
The company said the screen is the biggest digital outdoor rooftop screen in the world, standing at 16.8 metres wide by 4.8 metres high, and it is positioned on the roof of the 12-storey Grand Hotel, making it visible across the bay, day and night.
‘Le Grand Kick’ will pit creatives against advertisers and media owners. Clear Channel Outdoor will create a live football league to keep track of the results, with the day’s highest scorers appearing on the screen each day.
Players can register to play at Clear Channel Outdoor screens placed around the festival and they will also be able to “sign up” for a World Cup qualifying country and compete for a national team.
Via: Media Week

Art Everywhere at Cannes

Art Everywhere by Posterscope and Vizeum has been selected to represent the Dentsu Aegis Network at the ‘Act Responsible’ exhibition in Cannes. This is the very first time that CSR will have a presence at the Cannes Lions.
Situated next to the Cannes Lions Hall, the ‘Act Responsible’ exhibition aims to show how the advertising industry supports charities and causes with pro-bono campaigns. Additionally, online and local visitors will have the option to vote for their favourite ‘Act Responsible’ campaigns of 2013.
For more information, click here.
To vote, click here.

Cannes' Largest Digital Screen

Brands such as Samsung, McDonalds, the Weather Channel, CNN, Getty and YouTube have booked space on the largest digital screen in Cannes during next week’s Lions Festival.

The space is double the size of a super 96-sheet and is situated on top of the Grand Hotel. It will be made available for all major festivals in the future, including the annual film festival in the city.
Clear Channel Outdoor has partnered with Curb Media, advertisers and agencies to use the audio enabled screen to celebrate the best outdoor creativity.
Content will be managed by Enigma, while live broadcasts will also be available through the screen.
In addition to this, a giant mobile interactive football game, called Le Grand Kick, is also available to be played by all Cannes attendees on the huge digital screen.
[vimeo width=”300px” height=”200px”]91305899[/vimeo]
Via: The Drum