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Clear Channel to showcase smart digital OOH at Cannes Lions

Clear Channel will be showing off ‘Le Grand Screen’ one of the largest smart billboards in the world on the roof of Le Grand Hotel during Cannes Lions.

The company is also bringing the Playground, its experiential space, to Le Grand Hotel’s gardens at ground level and will feature dynamic activations with creative concepts including conditional-triggered content, mobile gamification, user-generated content, AI, hyper-local contextual relevance, as well as data aggregation, integration and visualisation.
Clear Channel is also sponsoring the Outdoor Lions category of the Cannes Lions Awards for the eighth consecutive year. The winning campaigns will be shown on Le Grand Screen as soon as they’re announced.
“We have reached a digital tipping point for out-of-home with scaled digital networks across many of the world’s major cities that allow advertisers to engage audiences with data-driven, real-time, contextually relevant messaging,” William Eccleshare, chairman and chief executive of Clear Channel International, said. “But we’re only just scratching the surface of what is creatively possible, so we’re working with a range of partners who have crafted bespoke activations for the event and the unique festival audience, to inspire the global advertising industry about the creative possibilities of out of home.”

Via: Campaign
 

Ocean Outdoor questions creatives at Cannes Lions 2015

In the run up to the launch of the 2015 Digital Creative Competition, Ocean and Campaign are at Cannes Lions speaking to industry ambassadors throughout the week about their perceptions of Digital Out of Home, and how the medium has evolved for the better.
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Questions for the Creatives at Cannes Lions 2014

Digital Out of Home is coming of age, and is arguably one of the most exciting platforms for advertisers to use to engage with their consumers in today’s media landscape. The palate of tools that DOOH now offers is vast, driven by huge technology advances and a deeper understanding of the unique capabilities of the medium. The Creative industry are embracing these opportunities to deliver something new.
Preceding the 30th June launch of the 2014 The Art of Outdoor Digital Competition, Ocean and Brand Republic are at Cannes Lions 2014 this week, and are speaking to five industry ambassadors throughout the week about their perceptions of Digital out of home, and how the medium has evolved for the better.
Via: Ocean Outdoor

Fabulous GAYTMs Win Grand Prix in the Outdoor Lions

A colourful gay pride campaign from Australia that turned ATMs into GAYTMs earned Whybin\TBWA the Grand Prix in the Outdoor Lions contest in Cannes.
The campaign, done for ANZ Bank’s sponsorship of this year’s Sydney Gay and Lesbian Mardi Gras, involved bejeweling each unique GAYTM by hand in rhinestones, sequins, studs, leather, denim and fur, “turning the day-to-day activity of withdrawing money into a fabulous experience,” the agency said in its release at the time.
“From unicorns and drag queens to rainbows and tattoos, each GAYTM is a riot of color and textures to celebrate the festival and show ANZ’s support for diversity,” the agency added.
The GAYTM screens were also given a makeover to show messages and well-wishes such as “Hello gorgeous” and “Cash out and proud.” They also dispensed rainbow colored receipts. ANZ also donated the ATM operator fees for non-ANZ cardholders from the GAYTMs to non-profit organization Twenty10 for the duration of the campaign.
OgilvyOne’s #LookUp billboards for British Airways, which won the Grand Prix in Direct on Monday and was considered a favorite in Outdoor too, won a gold Lion.
DDB won for WaterIsLife’s Drinkable Book. Grey won for turning a Manhattan gas station into a Ewing Energies station for the TNT reboot of Dallas.
Check out the video for WaterIsLife’s Drinkable Book below:
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Via: AdWeek
 

Clear Channel Outdoor Creates Interactive Football Game at Cannes

Clear Channel Outdoor, the out-of-home media owner, has created an interactive football game to tie in with the World Cup, which will be played out on a giant screen during Cannes Lions.
The game, called ‘Le Grand Kick’, is powered by mobile interactive technology and will be played on a digital outdoor rooftop screen, equivalent in size to two double-decker buses, on top of the Grand Hotel in Cannes.
Attendees at the Cannes Lions can take a virtual “penalty kick” using their mobile phones to log into the game and swipe their screens to take a shot.
The OOH media owner worked with the digital production company Grand Visual as well as the experiential marketing agency CURB to bring the game to the Cannes Festival.
The company said the screen is the biggest digital outdoor rooftop screen in the world, standing at 16.8 metres wide by 4.8 metres high, and it is positioned on the roof of the 12-storey Grand Hotel, making it visible across the bay, day and night.
‘Le Grand Kick’ will pit creatives against advertisers and media owners. Clear Channel Outdoor will create a live football league to keep track of the results, with the day’s highest scorers appearing on the screen each day.
Players can register to play at Clear Channel Outdoor screens placed around the festival and they will also be able to “sign up” for a World Cup qualifying country and compete for a national team.
Via: Media Week

Art Everywhere at Cannes

Art Everywhere by Posterscope and Vizeum has been selected to represent the Dentsu Aegis Network at the ‘Act Responsible’ exhibition in Cannes. This is the very first time that CSR will have a presence at the Cannes Lions.
Situated next to the Cannes Lions Hall, the ‘Act Responsible’ exhibition aims to show how the advertising industry supports charities and causes with pro-bono campaigns. Additionally, online and local visitors will have the option to vote for their favourite ‘Act Responsible’ campaigns of 2013.
For more information, click here.
To vote, click here.

Cannes' Largest Digital Screen

Brands such as Samsung, McDonalds, the Weather Channel, CNN, Getty and YouTube have booked space on the largest digital screen in Cannes during next week’s Lions Festival.

The space is double the size of a super 96-sheet and is situated on top of the Grand Hotel. It will be made available for all major festivals in the future, including the annual film festival in the city.
Clear Channel Outdoor has partnered with Curb Media, advertisers and agencies to use the audio enabled screen to celebrate the best outdoor creativity.
Content will be managed by Enigma, while live broadcasts will also be available through the screen.
In addition to this, a giant mobile interactive football game, called Le Grand Kick, is also available to be played by all Cannes attendees on the huge digital screen.
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Via: The Drum