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Clear Channel to showcase smart digital OOH at Cannes Lions

Clear Channel will be showing off ‘Le Grand Screen’ one of the largest smart billboards in the world on the roof of Le Grand Hotel during Cannes Lions.

The company is also bringing the Playground, its experiential space, to Le Grand Hotel’s gardens at ground level and will feature dynamic activations with creative concepts including conditional-triggered content, mobile gamification, user-generated content, AI, hyper-local contextual relevance, as well as data aggregation, integration and visualisation.
Clear Channel is also sponsoring the Outdoor Lions category of the Cannes Lions Awards for the eighth consecutive year. The winning campaigns will be shown on Le Grand Screen as soon as they’re announced.
“We have reached a digital tipping point for out-of-home with scaled digital networks across many of the world’s major cities that allow advertisers to engage audiences with data-driven, real-time, contextually relevant messaging,” William Eccleshare, chairman and chief executive of Clear Channel International, said. “But we’re only just scratching the surface of what is creatively possible, so we’re working with a range of partners who have crafted bespoke activations for the event and the unique festival audience, to inspire the global advertising industry about the creative possibilities of out of home.”

Via: Campaign
 

Ocean Outdoor questions creatives at Cannes Lions 2015

In the run up to the launch of the 2015 Digital Creative Competition, Ocean and Campaign are at Cannes Lions speaking to industry ambassadors throughout the week about their perceptions of Digital Out of Home, and how the medium has evolved for the better.
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Art Everywhere at Cannes

Art Everywhere by Posterscope and Vizeum has been selected to represent the Dentsu Aegis Network at the ‘Act Responsible’ exhibition in Cannes. This is the very first time that CSR will have a presence at the Cannes Lions.
Situated next to the Cannes Lions Hall, the ‘Act Responsible’ exhibition aims to show how the advertising industry supports charities and causes with pro-bono campaigns. Additionally, online and local visitors will have the option to vote for their favourite ‘Act Responsible’ campaigns of 2013.
For more information, click here.
To vote, click here.