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O2 Erects Giant Blank Canvas that Transforms into the Milky Way at Night

An outdoor installation on Clapham Common looks like a blank canvas by day, but at night the 26ft by 16ft artwork transforms into a bright blue depiction of the Milky Way galaxy.

The magical transformation is sparked by 200,000 UV crystals that only glow in the dark and the installation is designed to drive passers-by to visit a microsite with a 360 degree vista of the Milky Way, where visitors can win a Samsung Galaxy S5 on O2.
Via: Brand Republic

Green Pedestrian Crossing creates leaves

To encourage everyone to walk more and drive less, the China Environmental Protection Foundation created ‘Green’ pedestrian crossings using canvasses and ink pads. Giant white canvasses with a bare tree were placed across 132 crosswalks in 15 cities, and as pedestrian crossed, their shoe soles, imprinted with a small amount of green paint, left behind a trail of leaf-like footprints. Almost 4m people passed through the installations, and the final posters were eventually hung in several urban locations.
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