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CBS Outdoor rebrands as Exterion Media

CBS Outdoor International, bought by the private equity firm Platinum Equity in September, is to rebrand as Exterion Media on 21 January.
The new name aims to combine the idea of “exterior” and the company’s heritage in outdoor advertising with the word media, to stress the company’s place in the wider media industry.
It has also been announced that Antonio Alonso, President & CEO of CBS Outdoor International, has decided to leave the company.  Alonso said: “Since becoming CEO in 2009 we have transformed the business and I have enjoyed every minute of the journey.  With the completion of the sale, the start of the next phase under new ownership feels like a natural break for me to hand over to a new management team who can continue the great work.”

Look for Longer is back

CBS Outdoor’s online urban community work.shop.play. has launched the next generation of its highly addictive game, Look for Longer, with the 100 cryptic station clues provided by the members of the public.  The game debuted last year and attracted 578,777 visits from 297,205 unique users across 170 countries whilst Look for Longer 2 has already 210,000 vists from 100,000 unique users across 137 countries with 58 minutes being the average time spent playing.
The game is being promoted all over London. 65 large ‘Look for Longer’ posters challenging the public’s lateral thinking and testing their knowledge of the city’s’ iconic Tube network will appear in 45 major London Underground stations.  The posters will be highly visible from Tube platforms so people can start guessing the station as they wait for their train to pull in. Passengers can then submit their answers at www.lookforlonger.com, as well as interact with the Twitter account – @lookforlonger. The hashtag – #lookforlonger – is also back to enable people to help each other achieve a perfect score.
CBS Outdoor worked in collaboration with creative agency Clinic to execute the campaign.
 

CBS Outdoor UK showcases NFC’s potential

CBS Outdoor UK is excited to announce a ground-breaking project with Westfield London to showcase the magic of Near-Field-Communication (NFC) direct marketing and customer engagement potential. From Monday 23rd September, shoppers will have the opportunity to ‘turn on, tap, enjoy’ sought after content and competition prizes by simply tapping their NFC enabled smartphone against CBS Outdoor digital pods at Westfield.
Over the next few weeks consumers will be able to tap to: download an exclusive re-mixed track from Rizzle-Kicks, win a trip to Morocco (courtesy of Time Out), download Time Out’s mobile app for info on gigs, events, etc., receive a free digital album, play CBS’s games, download recipes from Masterchef.
From mid-October following the Westfield project, CBS Outdoor UK will accompany the NFC showcase with a far-ranging NFC consumer education programme via posters on National Rail, the London underground and digital pods at Westfield, to educate consumers on how to turn on, tap, enjoy with their NFC enabled devices.  Read More