In 2017, 11,000 families in Denmark could not afford Christmas, an increase of 525% over the last six years. To save their Christmas, the Danish Red Cross created a unique Christmas tree stand in the colour and shape of their own logo. Whenever people bought a Christmas tree, they could choose to pay a little extra for the Red Cross stand, with all profits going entirely to families in need, and helping those less fortunate at Christmas.
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Via: Best Ads on TV
The terminal illness charity, Marie Curie, is creating a ‘memory-powered’ Christmas tree that will be located in front of the London Eye on the Southbank between 4th and 17th December.
The fairy lights on the tree will be powered by people sharing their memories on Twitter and Instagram using the hashtag #LightUpXmas. The more people who post using the hashtag, the brighter the lights will shine.
Via: PR Examples
Iconic statues in London have been covered up in red coats to encourage Londoners to donate their old coats to those in need in this year’s Wrap up London campaign.
Last weekend, three London statues in high traffic areas – Sherlock Holmes at Baker Street station, Amy Winehouse at Camden Market, and Kinder Transport at Liverpool Street station – were given bright red coats to raise awareness for the cause.
In last year’s campaign, nearly 23,000 coats were donated, but in the seventh year of the annual collection for Wrap up London, the number of people living in crisis in the city is rising, particularly those who are young and homeless, so the need is even greater.
Via: PR Examples
Clear Channel UK pledges to show significant support for one partner charity every Christmas, via their new initiative, “The Christmas Charity Partnership”, by donating a significant volume of relevant inventory, for a single festive campaign.
– This initiative does not affect the support they already show dozens of other charities throughout the year.
– London’s Air Ambulance is the first charity to benefit from the Clear Channel Christmas Charity Partnership initiative.
– London’s Air Ambulance will run a campaign across the capital, on Storm, Clear Channel’s super premium large format digital proposition.
– The campaign “It wouldn’t be Christmas for us without London’s Air Ambulance” will reach 1000s of people across London, reminding them that London’s Air Ambulance is a charity that relies upon their generous donations.
– The campaign hopes to drive awareness of the life-saving work done by London’s Air Ambulance and remind people they are a charity that relies upon their donations.
The media owner pledges to give significant support to one chosen charity over the festive period, in the form of a campaign delivered on the relevant inventory, to suit the target audience that the charity wants to reach.
Clear Channel has strong links with the communities it operates in. They are focused on helping improve the infrastructure of local communities, and develop partnerships with charities and sponsor local causes, and are committed to helping dozens of charities every year, so this new initiative does not affect any existing charity partnerships.
London’s Air Ambulance is the first such charity to benefit from the Christmas Charity Partnership.
They are the charity that delivers roadside advanced trauma care to critically injured people in London, serving the 10 million people who live, work and travel within the M25. On average their medics treat 5 seriously injured people every day, and have attended over 37,000 patients who needed urgent medical intervention since their creation in 1989.
Via helicopter or rapid response car, an advanced trauma doctor and paramedic is delivered to the patient, bringing the hospital emergency department directly to scene. Providing the 24/7 service costs £10 million per year, mostly funded through charitable donations.
The Christmas Charity Partnership campaign will run in London, on Storm, Clear Channel’s super premium large format digital portfolio. The aim of the campaign is to increase awareness of the charity amongst people in London, in the hope they will support London’s Air Ambulance’s life-saving cause, during this season of goodwill.
Clear Channel’s Marketing Director, Martin Corke, said of the partnership:
“We are always looking for ways to support Charities and the local communities that we operate in, and are delighted to be able to launch the Christmas Charity Partnership initiative, with London’s Air Ambulance, who do such important, pioneering lifesaving work for Londoners.”
London’s Air Ambulance’s CEO, Jonathan Jenkins, said of the partnership:
“Our life saving service can only operate with the charitable support of people and businesses in London. We are hoping that the incredible opportunity to be Clear Channel’s Christmas Charity Partner will give our campaign – “It wouldn’t be Christmas for us without London’s Air Ambulance”, a bigger audience to raise awareness across London that we are a charity. We would like to encourage more people to donate, so that we can continue to deliver our advanced trauma team to all those that need it.”
London’s Air Ambulance
- London’s Air Ambulance is the charity that delivers an advanced trauma team to critically injured people in London.
- It was founded in 1989 and to date has treated over 37,000 critically injured people and attended most major incidents.
- It serves the 10 million people who live, work and travel within the M25.
- London’s Air Ambulance is a charity that operates in partnership with both Barts Health NHS Trust and the London Ambulance Service:
- Barts Health NHS Trust employs and remunerates the doctors who are seconded to the service, as well as providing some direct financial support and the helipad facility for the charity’s operations.
- London Ambulance Service provide paid paramedics who are seconded to the service. An advanced trauma paramedic operates from the Service’s control room and is responsible for dispatching London’s Air Ambulance to the most critically injured people in London, 24 hours a day.
Clear Channel UK
- Clear Channel UK is a market leading Out of Home media owner with more than 40,000 sites nationwide.
- Clear Channel UK has a dedicated team of more than 650 people working in 14 locations nationwide.
- Clear Channel UK continually finds new and interesting ways to help brands meet people throughout the UK, on our classic and digital platforms.
- Clear Channel UK’s vision is to Create the Future of Media, Out of Home.
Via: Clear Channel
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World Mental Health Day (Tuesday 10th October) has seen the launch of a crowdfunding campaign by MKTG, Posterscope and PSI, who aim to raise £30,000 through crowd-funding site Chuffed, to hire a full-time mental health professional, based at the Whitfield St Soup Kitchen.
There are approximately 1600 soup kitchens in London. Between them, they have one goal: to help the 180,000 people officially designated as homeless in our capital city (data from Shelter).
The Whitfield Soup Kitchen is one of the many organisations helping to overcome the issue of homelessness in one of the richest cities in the world.
But there’s a problem
Although the reasons for homelessness are varied, one significant contributory factor is mental illness, which many of the guests at Whitfield St suffer from, to some extent.
Being homeless adds an extra obstacle to accessing the already reduced funding for mental health services, and if left untreated, may guarantee that they remain homeless. Homelessness also reduces the likelihood of being seen by a regular, mental health professional.
Here’s what we’re doing about it
Knowing this, media agencies MKTG, Posterscope and PSI are endeavouring to create the first ‘no appointment needed’, no obligation, mental health drop-in centre, actually located inside the Soup Kitchen. Not only will the agencies hire a mental health professional (link worker) to be present at the kitchen for 2-3 days a week across a two-year period, but they will also fund the building of a small, private consultation room, to give the homeless a secure environment with someone they trust to share their issues. If successful it is hoped this will provide a model for other soup kitchens.
Advisors at Mental Health Charity Mind said:
“The support available to homeless people for mental health are sometimes complex to navigate, and people often stop engaging with the support offered. The provision of a link worker will help support people to be aware of options and where to get help with practical and social needs.”
The agencies’ aim is for a professional link worker to build dialogue, trust and relationships, with the regulars to and accelerate their path back to health.
You can donate on Chuffed here.
You can’t always see the signs of financial abuse. To help people take notice, All State Foundation gave them a glimpse into a victim’s life through a lost purse.
They released a harrowing film aiming to shine a light on the often unseen aspects of financial abuse that can end up leaving women trapped in abusive relationships.
The insurance company’s latest campaign aims to raise awareness of the issue via a “social experiment-based short film” called Lost Purse. In the ad, a hidden camera captures the reactions of Lyft passengers who’ve found a purse in the backseat of the car. When each of them opens the purse to try and find out whose it might be, they find a cell phone that’s filled with text messages that say things like “you’re too stupid to manage money” and “I canceled your card, good luck paying for a lawyer when you have no money.”
The spot ends with the message, “If you knew someone needed help, what would you do? Get involved” before directing viewers to Purple Purse’s site.
Via: The Drum
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Ahead of World Cancer Day on February 4th and to create awareness of the harmful effects of sun exposure is an innovative way, the Cancer Institute NSW, joined forces with JCDecaux Australia to deliver a unique campaign that dispenses sunscreen, sunnies and badges to passers-by in an effort to educate them about skin cancer and prevention. Passers-by were encouraged to engage and interact with the panel and are rewarded with one of the items. The eye-catching panel was live in Bondi, Sydney until January 24th 2017.
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GPY&R Melbourne and JCDecaux have developed a new interactive billboard for The Lost Dogs’ Home that allows commuters waiting for a train to ‘play fetch’ with an energetic virtual pooch.
The ‘Wait with a Mate’ campaign is a fully immersive experience that tracks throwing motions via an in-built sensor and accordingly triggers a digital ball’s throw. Once the dog has retrieved it, a real ball with adoption information gets dispensed at participants’ feet.
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For two days in October the window of the St Vincent de Paul (SVP) shop in Dublin 2 was transformed into a unique ‘Hidden Homeless’ estate agency window.
This initiative, created by agency In the Company of Huskies, was to draw attention to the housing and homeless crisis and the lack of social housing in Ireland.
The ‘Hidden Homeless’ are people and families in Hotels and B&Bs, made homeless by hikes in private rented sector rents and also people making do with cold, damp and poor quality rental units or ‘sofa surfing’ in the homes of friends or extended family.
These families and people are a key concern for SVP as its members visit them, every week of the year, across Ireland but particularly in and around Dublin, Cork and other cities. SVP directly assists in preventing homelessness, in an informal way, for low income families in private rented housing who face significant rent increases. “SVP volunteers assist with practical support including financial assistance and referral to relevant agencies. SVP also provides social housing and emergency accommodation and is therefore at the heart of the housing and homelessness issue,” said John-Mark McCafferty, SVP Head of Social Justice and Policy.
During the two days, visitors to the shop and passers-by saw a very different type of estate agency window, with properties advertised in terms of what many low income families face. Shop visitors and members of the general public will be asked by younger SVP members from University branches to sign a petition to join the call for Government to:
Ensure that enough social housing is built or bought to meet current and future need
Improve security, affordability and quality in the private rented sector.
Among the properties advertised will be:
Flats with a strong ‘lived-in’ quality, retaining all their features from the 70s, including mould in many rooms and unsuitable for small children or older people.
Compact flats with kitchenette with open vent for constant air circulation and occasional hot water.
A relative’s couch within a multi-use environment that can also be used for relaxing and entertaining guests.
Overpriced rented properties with mediocre furnishings and excessively high rent. A bonus is regular landlord visits.
Hotel rooms with the opportunity for children to mix with a variety of people from stag parties and business conferences. For additional security there is a curfew in place on children leaving the room and a ban on visitors.
There are 90,000 households waiting for social housing across Ireland and over 2,000 children living in homeless accommodation in Dublin. “We need swift action on social housing to meet the needs of these families,” said John-Mark McCafferty.The situation for many families is critical, he said. “Since August 2015 in Dublin alone the number of families living in homeless accommodation has jumped from 607 to 998 and the number of children in those families has gone from 1,275 to 2,012.
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