Posts

Coral Paints Unexpected Sports Courts

Brazilian kids see soccer fields anywhere. We used the same creativity (and a little paint) to reveal other kind of sport courts around.
Agency: NBS/Dentsu Aegis, Brasil
Video below:
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Volkswagen's Human Crossing

In the UAE, most drivers ignore zebra crossings on a daily basis. So it’s no surprise that 20% of all road accidents in the United Arab Emirates involve pedestrians, often resulting in fatalities. So Volkswagen via Soho Square created “The Human Crossing” to make our roads a little more human (and safe), reminding drivers that pedestrians aren’t invisible and are human beings.Children were given Volkswagen RFID tags, which synced their names to digital billboards which activated as they cross the road in key locations, making them more visible and creating human connections in the attempt to avoid more pedestrian accidents.
Video below:
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Via: Best Ad’s on TV

The Powerpuff Girls Soar Over Dubai to Celebrate On-air Return

Who remembers The Powerpuff Girls? If even the mention of the words ‘I, Moooojo JoJo’ make you smile, you’re probably in the right demographic to appreciate this (though you’re possibly not the target audience this time around…).
To celebrate the show’s on-air return to Cartoon Network after more than a decade, Blossom, Bubbles and Buttercup drones flew through the air, against the impressive backdrop of the cityscape, including the world’s tallest building, the Burj Khalifa.
Video below:
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Via: PR Examples

Pop-Up Store Mannequins Have a Stark Message

Shoppers in a new “pop up” store in Cleveland got a pretty unexpected message from the mannequins in a stunt devised to highlight youth homelessness for child services organization Bellefaire JCB.
The campaign, by Doner Advertising, created a store called “2nd Look” in an upscale suburban Cleveland shopping mall, where unsuspecting shoppers were introduced to “live” mannequins portraying homeless teens. Inside the store, sales associates introduced shoppers to the life-like mannequins by explaining their stories, while tags on the clothing, including those worn by the mannequins, displayed disturbing statistics about homeless youth. The stunt looks to have induced some genuinely strong reactions from shoppers, and Bellefaire is enouraging people to share the PSA on social media to highlight the issue.
Via: Creativity

The Non-Violence Bus

In recent years violence in Mexico has increased considerably (drug trafficking, kidnapping etc.). The Non-Violence Project Foundation is a non-profit NGO that fights violence through education.
The idea was to build a bus; half prison-bus, half school bus with the message: “Violence ends when education begins”. With the help of kids and prisoners (actors), the bus was parked outside schools and drove around Mexico City interacting with the target audience.
Via: Ads of the World

'It's Our World' at Waterloo

It’s Our World, the UK’s largest art project celebrating the environment and promoting sustainability, launched with JCDecaux at Waterloo Station. The mass participation arts project gives children and young people in the UK a voice to speak out for positive environmental action.
The experiential campaign featured an art class led by young artist Zoom Rockman and run by City & Guilds Art School where pupils from the local Oasis Academy were invited to illustrate their local landscape in the middle of the station concourse. Providing inspiration for the pupils, footage of the Waterloo skyline was deployed on JCDecaux’s Motion@Waterloo screen.
The aim of the It’s Our World project is to create the largest online gallery of artwork celebrating the environment as seen through the age of its future custodians aged 4-19 years. Mostly driven through schools, participants are invited to create artwork that brings their local landscape or neighbourhood to life.
The closing date for submissions will be May 2015.
Via: JCDecaux