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Posterscope China use infrared sensors and touch screen technology to entice consumers to interact and exercise

Posterscope China helped adidas develop a campaign that tied into the hot summer days in the city. Infra red sensors and touch screen technology were used to create Climacool bus shelters which when activated enabled consumers to interact with adidas spokesperson Peng Yu Yan.

Shshelters in Shanghai iapm Square, Lion Plaza, Raffles and Nanjing West Road, people participate in the interactive presentation of this outdoor show: when people open the door, the device receives the induction signal and triggers and opens the screen , then adidas spokesperson Peng Yu Yan appears with a “call to exercise message”. The picture is very realistic attracting pedestrians attention to stop and watch.
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Posterscope China win 5 awards at the IAI 2017 Festival

Recently, the International Advertising Awards in China were held at The China Media University and Posterscope China won big by scooping 5 Prizes including “The best Media Agency of the year”.

These awards affirm their data, planning, creativity and technology credentials.
Other awards were won for Adidas, Sprite, McDonalds and Nippon.
 
 
 

China’s ‘Leftover Women’ Ask to Marry for Love in Beauty Campaign

Sheng Nu literally translates to ‘leftover woman’, says Li Yu Xuan, a 33-year old single Chinese woman. “It refers to women over 27 who are not married.”
To shine a spotlight on Chinese women being labelled as a ‘Sheng Nu’, international skincare brand SK-II has released a short four minute film called ‘Marriage Market Takeover’. The campaign aims to highlight that everyone should have the freedom to marry for love and not because of familial or societal pressure.
Since 2004, parents in Shanghai (that’s the only place highlighted) have visited the Marriage Market, paying to post, compare and match personal ads, listing the height, weight, salary, values and personality of their sons and daughters. In some cases, according to the release sent over and Wikipedia (haaaa), women are unaware that their parents have listed them at a marriage market.
For this campaign, SK-II placed photos of hundreds of unmarried women alongside positive messages from each – ‘I don’t want to get married just for the sake of marriage. I won’t live happily that way’ says one below the face of Li Yu Xuan.
The campaign aims to help change the perception of the word and place emphasis on the individual rights of women (a not entirely unhelpful message if your aim is to sell make-up to them, obviously).
Video below:
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Via: PR Examples 

Oreo Creates Moments of Connection in China

Posterscope China were tasked with increasing the relationship between the Oreo brand and their customers as well as increasing the number of subscribers to Oreo’s official Wechat account.
Interactive screens at bus shelters were the main the format used, leading customers to the Oreo Wechat account by scanning QR codes and getting them to make funny faces. Their faces then appeared on the bus shelter LED screen.
Over 8,400 people interacted with the screens with 5,975 people subscribing to the Wechat account.

Minute Maid WiFi Chair

In order to increase brand loyalty for Minute Maid, Posterscope China placed branded WiFi enhanced chairs in customer-concentrated shopping malls so that consumers could charge their phones and use the free WiFi. This, combined with other formats, including bus shelters, road light boxes and subway MEGA LEDs, delivered the main campaign message to the target audience.
Three WiFi chairs were initially launched in Shenyang, however over 30 more were added to shopping centres in Changchun, Chongqin, Shanghai and Tianjin.

Dicos World Cup Fireball

The ‘two-cities, two-screens’ campaign was a real-time interactive game involving customers from Chengdu and Fuzhou who could play against each other as goal keepers and strikers. After the game, participants in the two cities had the chance to take pictures together. They could then receive the picture through the Dicos’ official Wechat account and share it on Wechat Moment.
1,073 people took part in total, with 22 Weibo posts in 6 months, generating interaction with 5000 users, and reaching 730,000 people.

QR Codes Are Alive and Well and Living in China

In China, those checkerboard-like codes are enjoying a renaissance.
That’s thanks to WeChat, Tencent’s hot mobile app, which has 272 million monthly active users and features a QR code scanner. WeChat blends elements of Facebook, Instagram and WhatsApp, and it’s branching into e-commerce.
QR codes – which let people scan a code using their smartphone to enter contests, connect with brands on social media or buy products — have long been prominent in Japan and South Korea.
When WeChat started pushing QR codes in China, suddenly a technology dating back to 1990s Japan had new potential, and some wondered if Western advertisers had missed something.
“We’re always pursuing new technologies, but we shouldn’t be so dismissive of old ones – sometimes all we need is to find a new use for those technologies to give them a new lease of life,” said Kestrel Lee, executive creative director of Zeno Asia, who points out that RFID or radio frequency identity technology now used in tagging retail goods was first used during World War II to identify aircraft.
One likely reason for QR codes’ success in China, the world’s No. 1 smartphone market, is that many consumers are more accustomed to mobile internet than desktop computers. To them, using a phone to scan a code comes more naturally than typing a web address.
Numbers on usage are hard to come by, but mobile coupon company Imageco tallied 113.6 million QR codes scanned in China in October 2013, up more than 38% from the month before.
Some in China use personal QR codes to identify themselves on social media. The codes are also at the heart of a price-comparison app called Wochacha, with 140 million users.
Western brands feature them prominently. Shanghai car lovers scanned a QR code for a chance to test drive an Audi Q3; runners use them to join a Nike+ running club in their area.
We-Chat’s rival, e-commerce giant Alibaba, turned to QR codes to encourage offline-to-online shopping during a mega-sale on Nov. 11. People visited brick-and-mortar stores, selected purchases and scanned QRs code to stash items in their online shopping cart ahead of the sale.
A month later, during a Dec. 12 shopping event, Alibaba’s Taobao marketplace put a QR code on its website. Shoppers scanned the code 200,000 times in just one minute to try to win a lottery ticket, Alibaba said.
As in the West, QR codes don’t work unless the creative is good and people have an incentive to scan them. Sticking a QR code onto an ad isn’t enough.
More sophisticated augmented reality technologies might break through in China. But as long as WeChat backs QR codes they are here to stay, and there are efforts to beautify them.
Israel-based Visualead, which has a heavy China focus and won a startup competition here, lets businesses and designers blend QR codes with photos or art. It also can integrate QR codes into videos or animation for digital screens.
“Visual QR codes don’t have to be static, they can be animated — or even embedded in a video — to include a visual call to action, like someone inviting you to scan or an avatar winking at you,” said Oded Israeli, Visualead’s VP for marketing. “Animation is very popular in China, and we think it will bring another edge to QR codes.”
Via: AdAge

Digital OOH augmented reality

Two campaigns from Heartland-Posterscope China allowed members of the public to interact with characters on large digital screens.  Fanta’s cartoon character augmented reality installation was placed in cinema foyers whilst Nokia’s campaign complemented their interactive outdoor experience with a 9.5m Transformer figure to promote the X7 handset leveraging their partnership with the movie Transformers 3, Dark of the Moon.
 

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