Posts

Primesight renews cinema foyer advertising contract with Digital Cinema Media

Starting today (Monday 15th May), Primesight have renewed their contract with Digital Cinema Media (DCM) for its cinema foyer advertising.
The contract, which has been held since 2012, will enter its sixth year, covering advertising for Odeon, Vue and Cineworld cinemas. The new agreement follows on from the development of a close and effective working relationship with DCM.
The deal includes 90 digital screens and 700 paper and paste panels spanning some of the largest cinemas in the country.
Naren Patel, CEO at Primesight said: “We have very much enjoyed working with DCM as partners since 2012 and are delighted to have extended our contract. The cinema environment has been one of the big success stories as the film industry capitalises on escapism. Our recent launch of ‘Primespot’, offering advertisers the chance to reach a specific film audience, is just one example of how we are continually innovating to provide our advertisers with relevant and flexible solutions.”
Karen Stacey, CEO, DCM said: “We are pleased to extend our contract, having worked with Primesight since 2012. One of the particular highlights of the relationship is working closely with the team to ensure Primesight’s on-screen creative coordinates with the advertising throughout our portfolio, something the team has always excelled at.”
Primespot takes the traditional ‘gold spot’ advertising seen on-screen before a film into the cinema foyer, maximising exposure to the target audience. LEGO was the first to capitalise on this new technology, running digital advertising in cinema foyers 15 minutes before showings of Rogue One: A Star Wars Story and Renault took advantage in March with a major OOH campaign for their KADJAR model.
Via: Primesight
 

Primesight Partners with the Industry Trust

Primesight has today announced a partnership with the Industry Trust for IP Awareness. Primesight will leverage its portfolio of digital 6-sheet screens situated in cinema foyers across the country to amplify the Industry Trust Moment’s Worth Paying For campaign, which promotes the value of creativity and seeks to inspire and educate consumers to choose legal routes to film and TV content and help reduce piracy.
Primesight screens will enable the Industry Trust to further reach out to target audiences of film fans and young people visiting cinemas, reinforcing messages from the Moments campaign that will also appear on cinema screen ad reels courtesy of DCM and Pearl & Dean.
Primesight joins a network of supporters from across the film and TV ecosystem that champions the ethos of the Moments campaign and advocates directing consumers to FindAnyFilm.com, the industry funded site where film fans can book cinema tickets and watch, buy, or rent films and TV shows from the UK’s extensive range of legal sources. The campaign supporter network includes film studios that produce bespoke Moments Worth Paying For trailers that dovetail with the promotion of new release film titles. Supported by the cinema industry, trailers are screened across the UK and Ireland throughout the year.
Naren Patel, CEO of Primesight, said: “As a firm partner of the film and TV industry, Primesight is pleased to be supporting the efforts of the Industry Trust to both celebrate the creative value of content and reduce piracy. Our digital 6-sheet screens will ensure Moments Worth Paying For reaches the right audiences when entering and leaving cinemas, to further amplify this important message.”
Liz Bales, Chief Executive of the Industry Trust, said: “Thanks to collaborations such as the Primesight partnership, we are able to collectively leverage strength from across the industry and bring crucial messages to more consumers, through more channels, with greater frequency. These collaborations are vital to the longevity of the campaign and the ongoing task of reducing copyright infringement through consistent education, inspiring audiences to value creativity.”
Independent research by ICM revealed that 40% of 11-15-year-olds and 49% of 16-34 males who infringe recognise Moments Worth Paying For; and those who are exposed to the campaign are significantly more likely to pay for the official film and TV programme.
Via: Outsmart

Lush Launches Sun Cinema Pop-Up Experience

Lush Cosmetics has once again teamed up with StudioXag to create a pop-up cinema experience within its Oxford Street store in London.
Situated within the brand’s Gorilla Gallery exhibition, which is designed to celebrate two of Gorilla Perfumes’ most iconic fragrances – The Sun and The Smell of Freedom, the sunshine themed cinema will host screenings of films that are designed to complement the scents.
From 6.30pm on selected dates until 23 March, guests will be able to visit the Sun Cinema space to enjoy free screenings of 500 Days of Summer, Almost Famous, The Muppets Movie, Wheel of Time, Simon & Garfunkel: Old Friends Live on Stage, Rabbit-Proof Fence and Ten Canoes.
Attendees will also be able to snack on popcorn as they watch their film of choice, and they can expect to smell the aforementioned fragrances within the space.
Bookings to the events can be made via phone or email to the Lush Oxford Street store.
Last December saw Lush unveil a pop-up scented cinema within the same store in celebration of the festive season. A range of Christmas-themed films were available for visitors to view, such as The Grinch Who Stole Christmas and Home Alone.
Via: Event Magazine

Cinema pedestrian detection

Volkswagen showed off their latest pedestrian detection system when they decided to surprise moviegoers in Madrid. Anyone who turned up to the movie late would cause the movie to stop, a spotlight to appear on themselves and a noise simulating parking sensors bleeping until they reached their seat.

 The clever stunt interacts with audience, using the embarrassment of those turning up late to create humour while educating the audience on their latest technology. While some might not find this funny, the stunt draws attention to its ability to save lives and gives those that are late, a little taste of the annoyance that they cause on others.

[youtube width=”300px” height=”200px”]CMcSz51LR2s[/youtube]

Via:PrExamples

IKEA Replaces Cinema’s Seats with Cozy Beds to Surprise Moviegoers

As part of its ‘Wake Up Love’ campaign, IKEA Russia refurbished a cinema hall into a huge bedroom, decked out in its furniture.
Movie patrons were pleasantly surprised at the special set-up, which ran until 14 December 2014.
[vimeo width=”300px” height=”200px”]114013525[/vimeo]
Via: Design Taxi

Penguins of Madagascar Outdoor Campaign sees Penguins Zip Wire across London’s Edgware Road

Film studio 20th Century Fox have launched a bespoke new outdoor campaign for their upcoming animated family movie Penguins of Madagascar. Running from 18th November until 7th December, outdoor activity for the film, which is a spinoff of the wildly successful Madagascar series, includes a major installation at Edgware Road in London featuring characters from the film zip wiring between two Clear Channel billboards.
The installation joins a range of standout outdoor activity being planned and deployed across the country by Posterscope and Vizeum, based on creative adapted by Hoo Ha LTD. The campaign includes static ads across buses and 96 sheet billboards, and digital activity across Waterloo Motion, JCDecaux’s network of digital screens, Transvision and digital escalator panels. Interactive Clear Channel Adshel Live digital posters will also be deployed across the country, which will enable fans to take their photos with characters from the film and share them online via social media.
One of the standout features of the campaign was a very unusual stunt organised by psLIVE, which took place on-board HMS Belfast in late November. This saw some all action Penguins being zipwired from the Fore Mast, across to the Aft Mast, some 200 feet above deck. The Penguins then embarked on a bus tour of London to generate photo bombing opportunities for social media.
Penguins of Madagascar is directed by Simon J. Smith, director of Bee Movie, and Eric Darnell, director of the Madagascar films. Benedict Cumberbatch, John Malkovich and Ken Jeong are among the voices featured in the film. The three films in the Madagascar series have grossed more than $1.8 billion globally, with Madagascar 3: Europe’s Most Wanted, taking in $747 million worldwide when it was released in 2012.
Leia Reuter, Business Director at Posterscope, said: “Penguins of Madagascar is the latest in the family of the brilliantly entertaining Madagascar films, and is set to be a smash hit with both kids and parents this Christmas. We needed to create a campaign that captured both the fun and cheeky spirit of the film’s characters, in a way that would help get the whole family involved. The special build across Edgware Road provides a completely unique experience that families can’t get anywhere else, while the interactive posters help the whole household to share their fun times.”
“The campaign reflects a growing interest from brands in commissioning special builds and building experiential elements as part of their outdoor campaigns. Brands are coming around to the fact that outdoor media is about creating a lasting impression, and that by providing people with a unique shareable experience, you ensure that’s exactly what you give them.”

Hilarious Prank Ad Shows Eye-Popping Ouija Board Psychic Terrorizing New Yorkers

New York City-based viral marketing agency Thinkmodo, who previously terrorized New Yorkers with the scarily good ‘Devil Baby’ and telekinetic coffee shop prankvertisements, is back with another hilariously sadistic stunt.
In the ad, a bunch of unsuspecting patrons lured by the prospect of a free reading consult an ouija board psychic.
As the psychic reads out letters, she suddenly pops her eyes out of her skull and yells at them to run, startling them and making them scream.
As if that wasn’t scary enough, the poor customers get another shock when a “dead body” rises from the floorboards and starts flailing around.
The ad was created to promote the upcoming horror movie Ouija, and their reactions were captured on hidden cameras.
[youtube width=”300px” height=”200px”]5ncQN_7I7hk[/youtube]
Via: Design Taxi

Dreamworks and 20th Century Fox Fly Giant Dragon Over London to Promote How to Train Your Dragon 2

20th Century Fox and Dreamworks Animation have flown a giant dragon kite through London’s Tower Bridge as part of a marketing campaign for new film How to Train Your Dragon 2.
The kite, which measured 54ft from head to toe with a wingspan of 36ft – bigger than a London double decker bus – followed the Thames from its launch point in North Greenwich, using a high speed rib boat to pull the kite through the draw bridges of Tower Bridge.
The film, released in cinemas on 11 July, is an animated action-comedy starring Jay Baruchel, Gerard Butler and Cate Blanchett.
The dragon kite stunt was planned and executed by experiential marketing agency psLIVE.
Via: The Drum

Powerful Anti-Text Driving Ad Shocks Moviegoers to Keep Their Eyes on the Road

To remind people to keep their eyes on the road while driving, Volkswagen created a powerful and interactive shock campaign.
Called ‘Volkswagen Eyes on the road’, the ad was shown as a trailer at the MCL Cinema in Hong Kong. It starts with a driver getting into a car and going off for a drive.
A text message from a location-based broadcaster is then sent to moviegoers in the cinema, causing many of them to take out their phones and look away from the cinema screen.
At this instance, the driver suddenly loses control of his vehicle and gets into a sudden and deafening crash—leaving moviegoers in shock, reminding them to keep their phones away while driving.
[youtube width=”300px” height=”200px”]KrKMzdTSYbc[/youtube]
Via: Design Taxi

First 4D cinema experience will soon be available in downtown LA.

CJ Group, the South Korean company that runs Asia’s largest theater chain, recently signed a deal with AEG to open the first 4D theater in the United States. The theater in downtown L.A. will use wind, strobe, fog, rain and scent-based effects in sync with the movie on screen to create a fully immersive experience.
“Los Angeles was the natural choice for us in making it the first U.S. location to carry 4DX. We wanted to bring this experience to where all the movie magic happens,” said Byung Hwan Choi, CEO of CJ 4DPlex, a division of CJ Group. “With AEG, owner and host of the world’s most exciting entertainment venues as our strategic partner, we are very much looking forward to welcoming our audiences to a moviegoing experience never before seen in the U.S.”
Outside of the United States, CJ Group already has a presence in more than 23 countries, which amounts to 91 theaters, and 14,000 4DX seats. Some of the countries include Japan, Taiwan, Indonesia, and the United Arab Emirates.
 
Via psfk