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Coca-Cola Places Noisy Theatregoers in Movie Previews

When visiting the cinema for a much anticipated new release, the accompanying soundtrack of slurps, munches, and chatter from surrounding audience members is at the top of everyone’s list of pet peeves but nevertheless unavoidable. In an effort to detract obnoxious movie-watching behavior,  Coca Cola and Saatchi & Saatchi Denmark partnered together to create a PSA that showed a group of movie-goers in Copenhagen exactly how their noisy behavior can ruin the viewing experience.
To set up “Slurp!” the team placed a hidden camera and a green screen in the theater lobby, capturing images of those who walk by while an on-site retoucher inserts them into the video frames. After the ‘victims’ see themselves on the big screen disrupting a steamy love scene, they get hit with the message: “Please keep quiet during the Movie. It’s not the same with you in it”.
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Via: psfk

Peroni cinema billboard

Posterscope, MPG Media Contacts and The Bank created the spectacular ‘Cinema Peroni’, a real cinema open to the public for two weeks at a JCDecaux’s Old Street poster site in London.  Measuring 8 x 6 metres, ‘Cinema Peroni’ seated 20 people in cinema-style  blue seats with a specially commissioned film projected onto a billboard. The cinema was flanked by two other billboards which were fitted with a giant silver reel, spooling blue film.
 

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