City Outdoor presents Northumberland Street Live

City Outdoor has announced that it has won the competitive pitch tendered by Wildstone on behalf of Newcastle City Council to install and operate a double sided large format full motion digital screen in the heart of Northumberland Street, Newcastle’s most prestigious retail environment. The screens will be live in September and will compliment City Outdoor’s current digital offering.
Northumberland Street Live will be the pinnacle of the new City5 network to be announced shortly. The first large format screen network dedicated to the North of England offering coverage of Manchester, Leeds, Sheffield & Newcastle.
Commenting on the announcement Steve Smith, Managing Director of City Outdoor said: We are delighted to have won the right to build and operate these screens in this highly desirable city and location. We are looking forward to working with Newcastle City Council over the coming months and years. This is the perfect addition to our portfolio and fits in with our strategy of offering our clients a point of difference. The screens can offer full motion playout, which is where outdoor is at its most effective and dynamic. We firmly believe that Northumberland Street Live is not only the most exciting large format development in the City of Newcastle but in the UK’s regional cities to date.

Clear Channel UK awarded the Glasgow Street Furniture

Clear Channel UK has been awarded the Glasgow Street Furniture contract by Glasgow City Council. The contract, which came into effect on 3rd January, is for a period of five years, with the option to extend for up to 60 months. The out-of-home media owner, which currently operates street furniture contracts under its Adshel brand in over 300 local authorities, has been given the use of the advertising space located within 600 Glasgow City Council-owned bus shelters and is also responsible for their cleaning and maintenance.
As part of the contract, Clear Channel will upgrade 50 bus shelters with its Adshel Live digital screens. All city shelters will be fitted with Clear Channel’s ‘Connect’ Mobile Platform, allowing people to engage with advertisers by accessing interactive content via their smartphones, including games, vouchers and videos.
Dave Huckerby, Clear Channel Development Director, said: “We are delighted to have been awarded the Glasgow Street Furniture contract and are looking forward to maintaining the shelters, upgrading the paper estate and digitising fifty locations in the city to create new revenue streams. We are excited to be working with Glasgow City Council to offer the people of Glasgow engaging advertising.”