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Clear Channel UK unveils Valentine’s Day Gift Guide

– Unique campaign will showcase Valentine’s Day gift ideas from different advertisers to consumers across the UK.
– Uses the flexibility of DOOH to creatively reach, engage and inspire shoppers.
– Follows the successful launch of the first Christmas Gift Guide in Dec 2017.
– In key shopping locations across the Adshel Live digital network.
Following the successful launch of the first Christmas Gift Guide, Clear Channel UK unveils the first digital out of home Valentine’s Day Gift Guide. Utilising the creative capabilities of our digital Adshel Live network, this unique campaign will showcase gift ideas from different brands to inspire shoppers this holiday.
The campaign will feature products from Gordons Pink and COTY Marc Jacobs and will run across our national network of digital Adshel Live screens across one week, delivering 9.6 million impacts.
The original Christmas campaign was inspired by traditional printed Christmas gift guides that were then adapted to utilise DOOH’s creativity and flexibility. The Valentine’s Day Gift Guide utilises the same concept and has 10 second slots for brand images featuring subtle animation to drive cut-through and engage consumers.
Located nationwide in over 60 cities in premium locations, the campaign will run during key shopping hours, targeting shoppers on busy high streets and roadsides.
Via: Clear Channel

Clear Channel UK promotes from within to fill two new senior leadership positions

– Clear Channel UK continues to deliver on their vision to Create the Future of Media, Out of Home by creating two new senior leadership roles
– The new roles increase focus on customer partnerships
– Chris Pelekanou promoted to Chief Customer Officer
– Richard Bon promoted to Chief Revenue Officer
Leading out-of-home media owner Clear Channel UK have today announced two new senior leadership positions: Chief Customer Officer and Chief Revenue Officer. Both roles have been created to help Clear Channel UK increase focus on delivering flexible, creative and accountable advertising solutions for customers.
Chris Pelekanou will be stepping into the role of Chief Customer Officer, ensuring Clear Channel UK continues its track-record of inspiring, engaging and exciting new and existing customers. The expansive role will bring leadership across a diverse customer base that includes brands, SME advertisers, landlords and local authorities.
The new role will also see Chris working with Clear Channel International, and its other business units, in order to help UK-headquartered multi-market advertisers benefit from Clear Channel Outdoors international scale. He will continue to oversee the UK Marketing, Direct Sales, Client Partnership and Creative Solutions teams.
As Commercial Director, Chris has led the commercial team through a transformative and highly successful period, since joining in from The Guardian in 2012.
Richard Bon will be stepping into the role of Chief Revenue Officer. He will be responsible for ensuring that Clear Channel UK achieves and surpasses revenue targets, through brilliant sales leadership and exemplary customer delivery.
Richard has risen through the ranks at Clear Channel UK, having joined the marketing team over 18 years ago. Most recently, as UK Group Sales Director, Richard led his team to deliver in an outstanding revenue performance in 2017. Richard will continue to lead National Sales, Trading, Planning, Revenue Management and Ad Operations teams.
Both roles will report directly to CEO Justin Cochrane.
In addition to the newly generated roles, Mark Smith will now become UK Sales Director, leading the National Agency and Specialist Partner teams. He will continue to report to Richard Bon.
Clear Channel UK CEO Justin Cochrane says: “I am thrilled to see both Chris and Richard step into these new roles, where I know they will continue to display effective leadership and further contribute to Creating the Future of Media, Out of Home. These new leadership positions further illustrate our commitment to delivering the highest customer satisfaction, as well as maintaining and growing our commercial success.”
Via: Clear Channel

Clear Channel UK integrates its proprietary automated buying system (Clear Channel Ad Platform) with Posterscope’s location analytics, planning and trading platform, ECOS

-Initial roll out offered for Clear Channel’s premium Storm products, now available for Out of Home (OOH) specialist Posterscope to check availability and pricing, option and buy inventory inside its own ECOS system.
– The integration is a key milestone for Clear Channel’s automation strategy and vision for Creating The Future of Media, Out of Home.
– Work has begun with other Out of Home specialists to integrate the platform with their own systems and for the platform to carry additional products from the Clear Channel Portfolio.
Following the launch of the Clear Channel Ad Platform last year, the leading UK OOH media owner has connected its platform with Posterscope’s own location analytics planning and trading platform, ECOS. The direct connection simplifies the entire process of booking premium Storm inventory for the Posterscope team, from the initial checking of availability and cost, to placing options and purchasing.
The API integration is the first Clear Channel UK has made with an OOH specialist and is an important next step as part of the company’s automation strategy.
Clear Channel UK’s Ad Platform is a web-based portal, with access granted to authorised users. Inventory on the Platform is traded on an automated guaranteed basis. This means advertisers can access and buy fixed volumes of premium inventory with fixed, upfront pricing.
Ad Platform, wholly owned and developed by Clear Channel UK, delivers data via the Open Direct Protocol, the IAB (Interactive Advertising Bureau) standard. This method has meant integration has been straightforward for both Clear Channel and Posterscope.
Justin Cochrane, CEO, Clear Channel UK, says:“It’s fantastic knowing that brands will soon be getting the most out of our automated Ad Platform. The Integration with Posterscope is making booking Out of Home smarter, simpler and more effective.”
“We’re heavily investing in building a next-generation OOH estate in order to achieve our vision: to Create the Future of Media, Out-of-Home. Automation is the next step in making media easier to plan, buy and deliver, and maximise the benefits of our leading digital portfolio.”
Stephen Whyte, CEO, Posterscope UK added: “Planning and buying out-of-home can be logistically complex so anything that helps simplify the process and increase speed to market is welcome. Integrating our award-winning ECOS platform with Ad Platform will enable faster, more efficient planning and booking across Clear Channel’s digital estate, and, most importantly, allow clients to really leverage the flexibility and agility of digital OOH.
Via: Clear Channel

The Outdoor Media Awards 2018 judges announced!

Direct Line marketing director Mark Evans and Alison Jones, the newly-installed customer director at The Co-Operative Food, are joining 13 media and creative experts to judge the Outdoor Media Awards for 2018.
 The awards, now in their 12th year, are run by Clear Channel UK in partnership with Campaign magazine. They reward excellence in Out of Home advertising, from the most memorable, strategic and innovative campaigns to the brilliant people involved in creating them.
There are nine categories in this year’s awards, including the new Rising Star Award. This award recognises those that have joined the world of Out of Home within the last 5 years and who are making waves within the industry.
The judges will be reviewing all submitted entries and crowning the winners, including The Grand Prix winner who will receive £100,000 worth of media space to use across Clear Channel UK screens.
The People’s Favourite Award is the only category that will not be judged by the judging panel, but by over 1,000 members of the UK public.
The judging day, which will be chaired by Global Editor-in-Chief of Campaign, Claire Beale, will take place in early May, followed by the shortlist announcement later that month. Winners will be announced at the awards ceremony on Thursday 28th June at The St Pancras Renaissance Hotel.
The awards are free to enter, and campaigns may be entered into multiple categories.
For more information on the awards and how to enter, please visit: www.clearchannel.co.uk/oma2018
The 2018 Outdoor Media Awards judges:
 
Claire Beale – Global Editor-in-Chief, Campaign (Chairperson)
Mark Evans – Marketing Director, Direct Line Group
Geoff de Burca – Managing Partner, MediaCom UK
Catherine Becker – CEO, VCCP Media
Alistair MacCallum – CEO, m/SIX
Joanna Lyall – Managing Director, Mindshare UK
Stephanie Marks – Managing Director, Havas Media UK
Richard Morris – CEO, Initiative UK / President, Initiative EMEA
Verica Djurdjevic – CEO, PHD UK
Alison Jones –Customer Director, The Co-Operative Food
Tim Pearson – CEO, MGOMD
Rian Shah – Managing Director, UK Hub, Zenith
Caroline Pay – Co-Chief Creative Officer, GreyLondon
Clare Peters – Executive Director, Head of Planning, MGOMD
Chris Pelekanou, Commercial Director, Clear Channel UK

Adshel Live hits the West End with New World Payphones, decluttering London’s streets

The roll out comes as part of Clear Channel’s continued commitment to transforming and enhancing high streets across the UK. As the new kiosks are installed, hundreds of aging phone boxes are being removed, decluttering the streets of the West End, with new units add to the growing nationwide Adshel Live network, providing an essential public utility.
This week sees the first phase of New World Payphones being installed on the streets of London’s West End, bringing Adshel Live back into the heart of the nation’s capital and its cultural, business and entertainment centres.
When installation is complete, the stunning payphones will bring essential wayfinding, Wi-Fi and telephony services to the public, as well as visitors to London.
As part of their commitment to transforming and enhancing UK highstreets, Clear Channel will be responsible for installation, cleaning and maintenance of the units, at no cost to the public, as is already the case with the thousands of bus shelters, Adshel and Adshel Live screens across the country.
Each New World Payphone will contribute to trees being planted in the local community, through a fund with the local authority, adding to the legacy already created by the existing payphones around the UK.
At the end of the West End roll out, the number of New World Payphones nationally will be 350, adding to an already strong London presence, with kiosks already found in 22 London boroughs, including Islington, Southwark, Wandsworth and Tower Hamlets. The total of Adshel Live screens already in towns and cities across the UK is over 1200 and will reach 2000 before the end of 2018.
Justin Cochrane, CEO of Clear Channel UK, says “We’re enormously proud the see the return of Adshel Live to the West End and our much loved local community. We can trace our roots in London back to 1936 and we’re proud to add to the rich fabric of the capital with New World Payphones.”
“We are proud to be creating the future, and leaving a lasting legacy with our commitment to transform the payphones in London’s West End. Not only does this latest expansion of the Adshel Live foot print mean more valuable services, such as public Wi-Fi and interactive local maps, it also provides amazing opportunities for advertisers in key retail locations inside our world famous city.”
Via: Clear Channel

Clear Channel unveils the first DOOH Christmas Gift Guide

  • Unique campaign will showcase Christmas gift ideas from six advertisers to 6.2 million consumers across the UK.
  • Uses the creative capabilities of DOOH to reach, engage and inspire shoppers.
  • First of its kind campaign running nationwide on 900 screens in key shopping locations across Adshel Live digital street furniture network.

Clear Channel has unveiled the first digital out of home (DOOH) Christmas Gift Guide, featuring gift ideas from a range of brands to inspire shoppers in the run up to the festive season.
The campaign showcases products from six advertisers and is currently running nationwide across 900 screens from Adshel Live’s digital street furniture network located in premium locations targeting shoppers on busy high streets and roadsides.
The first of its kind campaign was inspired by traditional printed Christmas gift guides and the concept has been adapted to utilise DOOH’s creativity and flexibility. Each 10 second spot includes all six brands in creative reminiscent of the traditional gift guide layout, and features subtle animation to drive cut-through and engage consumers. The campaign will be live during shopping hours and will be played out 2 million times during its two week run, reaching an estimated audience of 6.2 million people.
Chris Pelekanou, Commercial Director, Clear Channel, said: “The beauty of DOOH is both its flexibility and creative capabilities. The DOOH Christmas Gift Guide is a unique and creative solution developed to enable advertisers to put their brands at the forefront of peoples’ minds in the run up to Christmas. Its play on the traditional gift catalogue concept is a fun and effective way to inspire shoppers, and will reach large audiences across busy high streets nationwide through Adshel Live’s network of digital screens.”
Via: Clear Channel
 

Clear Channel announces new Christmas Charity Partnership initiative, launching with London’s Air Ambulance

Clear Channel UK pledges to show significant support for one partner charity every Christmas, via their new initiative, “The Christmas Charity Partnership”, by donating a significant volume of relevant inventory, for a single festive campaign.
–          This initiative does not affect the support they already show dozens of other charities throughout the year.
–          London’s Air Ambulance is the first charity to benefit from the Clear Channel Christmas Charity Partnership initiative.
–          London’s Air Ambulance will run a campaign across the capital, on Storm, Clear Channel’s super premium large format digital proposition.
–          The campaign “It wouldn’t be Christmas for us without London’s Air Ambulance” will reach 1000s of people across London, reminding them that London’s Air Ambulance is a charity that relies upon their generous donations.
–          The campaign hopes to drive awareness of the life-saving work done by London’s Air Ambulance and remind people they are a charity that relies upon their donations.
 
The media owner pledges to give significant support to one chosen charity over the festive period, in the form of a campaign delivered on the relevant inventory, to suit the target audience that the charity wants to reach.
Clear Channel has strong links with the communities it operates in. They are focused on helping improve the infrastructure of local communities, and develop partnerships with charities and sponsor local causes, and are committed to helping dozens of charities every year, so this new initiative does not affect any existing charity partnerships.
London’s Air Ambulance is the first such charity to benefit from the Christmas Charity Partnership.
They are the charity that delivers roadside advanced trauma care to critically injured people in London, serving the 10 million people who live, work and travel within the M25. On average their medics treat 5 seriously injured people every day, and have attended over 37,000 patients who needed urgent medical intervention since their creation in 1989.
Via helicopter or rapid response car, an advanced trauma doctor and paramedic is delivered to the patient, bringing the hospital emergency department directly to scene.   Providing the 24/7 service costs £10 million per year, mostly funded through charitable donations.
The Christmas Charity Partnership campaign will run in London, on Storm, Clear Channel’s super premium large format digital portfolio. The aim of the campaign is to increase awareness of the charity amongst people in London, in the hope they will support London’s Air Ambulance’s life-saving cause, during this season of goodwill.
Clear Channel’s Marketing Director, Martin Corke, said of the partnership:
“We are always looking for ways to support Charities and the local communities that we operate in, and are delighted to be able to launch the Christmas Charity Partnership initiative, with London’s Air Ambulance, who do such important, pioneering lifesaving work for Londoners.”
London’s Air Ambulance’s CEO, Jonathan Jenkins, said of the partnership:
“Our life saving service can only operate with the charitable support of people and businesses in London.  We are hoping that the incredible opportunity to be Clear Channel’s Christmas Charity Partner will give our campaign – “It wouldn’t be Christmas for us without London’s Air Ambulance”, a bigger audience to raise awareness across London that we are a charity.  We would like to encourage more people to donate, so that we can continue to deliver our advanced trauma team to all those that need it.”
London’s Air Ambulance

  • London’s Air Ambulance is the charity that delivers an advanced trauma team to critically injured people in London.
  • It was founded in 1989 and to date has treated over 37,000 critically injured people and attended most major incidents.
  • It serves the 10 million people who live, work and travel within the M25.
  • London’s Air Ambulance is a charity that operates in partnership with both Barts Health NHS Trust and the London Ambulance Service:
    • Barts Health NHS Trust employs and remunerates the doctors who are seconded to the service, as well as providing some direct financial support and the helipad facility for the charity’s operations.
    • London Ambulance Service provide paid paramedics who are seconded to the service.  An advanced trauma paramedic operates from the Service’s control room and is responsible for dispatching London’s Air Ambulance to the most critically injured people in London, 24 hours a day.

Clear Channel UK

  • Clear Channel UK is a market leading Out of Home media owner with more than 40,000 sites nationwide.
  • Clear Channel UK has a dedicated team of more than 650 people working in 14 locations nationwide.
  • Clear Channel UK continually finds new and interesting ways to help brands meet people throughout the UK, on our classic and digital platforms.
  • Clear Channel UK’s vision is to Create the Future of Media, Out of Home.

Via: Clear Channel 

Creativity, Flexibility and Accountability at the heart of Clear Channel’s ambitious plans to Create the Future of Media, Out of Home

Creativity, Flexibility and Accountability at the heart of Clear Channel’s ambitious plans to Create the Future of Media, Out of Home
– Media owner announces further expansion of Adshel Live, Storm and Retail portfolios
– Adshel Classic next product to join market-leading Ad Platform
– Industry-wide Creative Council launched to help drive Creativity and Innovation in OOH
– MyTown Street Photography competition winner announced
– Future estate development to focus on public utility and aesthetic quality of sites
Clear Channel UK has announced ambitious plans for the future of UK out of home at their annual Upfront event held at RIBA, central London on Wednesday.
The media owner committed to a further multi-million pound investment in its market-leading digital inventory: boosting the Adshel Live network to 2000 screens nationwide and doubling its Wrap digital billboard proposition with the introduction of new cities including Leeds, Newcastle, Southampton and Aberdeen by the end of 2018.
Clear Channel’s distinctive payphone product, unveiled at last year’s Upfront and already in 250 locations across London, will expand nationally, bringing the benefits of high quality digital advertising, the promise of free public wi-fi and interactive local area maps to new cities including Liverpool, Bristol, and Cambridge.
Plans were also announced to continue to expand Clear Channel’s fully-digital retail proposition with the addition of new screens at Sainsbury’s and Asda supermarkets and the launch of a network of digital interactive screens at an initial five key malls.
In total, Clear Channel will add in excess of 1,000 new screens to its digital portfolio in 2018.
Speaking at the event, Clear Channel’s Commercial Director Chris Pelekanou unveiled a series of initiatives to help advertisers maximise the value of digital out of home.
Flexibility and Accountability:
• Clear Channel will expand its market-leading Ad Platform, launched earlier this year, to include its Classic Adshel Estate in 2018.
• A new feature of the Ad Platform launching in Q1 2018 will allow advertiser to track dynamic campaigns in real time, offering dashboard reporting of creative, location and plays against the campaign schedule.
• APIs are being developed to integrate the Ad Platform with the planning tools used by Clear Channel’s out of home Specialist Partners.
Creativity
Clear Channel’s CEO Justin Cochrane announced the launch of the Creative Council. A cross-industry initiative bringing together experts from Out of Home Media Owners, Creative Agencies, Media Agencies and Brands to drive creativity in Out-of-Home.
At launch, the members of the Creative Council are Lou Stubbings, Creative Director, Clear Channel UK; Catherine Morgan, Head of Creative Services, Ocean Outdoor; Dino Burbidge, Director of Technology and Innovation, WCRS; Ann Wixley, Executive Creative Director, MEC; Matt Pye, Founder, Procreate; Rick Hirst, CEO, Carat; Dane Hamer, Marcomms – Brand Creative & Media, O2; and Kenyatte Nelson, Group Marketing & Creative Director, Shop Direct.
The Creative Council will meet bi-annually to drive creativity in Out of Home and will challenge and enhance creativity through open discussion, thought leadership and creative testing on both digital and classic.
The winner of Clear Channel’s MyTown street photography competition was also unveiled at the event.
The competition was launched earlier this year and designed to engage the public, who were invited to submit images that captured the essence of their town, while also demonstrating how OOH can function as an inspiring content channel –transforming Clear Channel’s digital inventory into a ‘National Gallery’ of street photography.
The winner Ladies in Waiting by Chris Harrison, which was taken in Newcastle, will be displayed alongside other shortlisted entries on thousands of Clear Channel’s digital sites throughout the autumn.
Future Cities
The event concluded with a pledge that Clear Channel’s future product development would focus on the public benefit and aesthetics of new sites.
“Clear Channel has a long and illustrious history in delivering, not only brilliant advertising for our customers, but also truly valuable public infrastructure.” Justin Cochrane said”
“In recent years this infrastructure has included bus shelters, wayfinding, telephone boxes and even hundreds of new urban trees.
“Today, we are committing to thousands more digital sites up and down the country and to lead the way in delivering creativity, flexibility and accountability for brands.
“We’re also pledging to make cities better. Focussing on the aesthetic beauty of our new sites and ensuring we continue to deliver valuable public services.
“What if every out of home site generated electricity? What if every out of home site helped reduce urban air pollution? What if every out of home site gave the public access to free Wi-Fi? These are the questions we’ll be challenging our development team to answer”.
Via: Clear Channel 

Clear Channel kicks off the UK’s largest outdoor exhibition of street photography

Following the launch of My Town last month – Clear Channel UK’s street photography competition open to professional and amateur photographers who best capture what makes their local area special – the Out of Home media owner is today kicking off the second phase of the competition. In the UK’s largest outdoor exhibition of street photography, Clear Channel is showcasing the work of selected My Town entrants across their nationwide network of over 5,000 digital screens.
My Town, which will remain open for entries until 29th September 2017, is free to enter and sees the best photos shared across social media, in addition to the ground-breaking outdoor exhibition launching today. The overall winner will also receive state-of-the-art camera equipment and a weekend city break.
Entries will be judged by world-renowned street photographer Dougie Wallace, whose famous ‘Harrodsburg’ series won the Magnum Photographer Award in 2016. In addition, Wallace’s photos have been published in Dazed, GQ, The Guardian, New York Times and more, and he is internationally recognised for his long-term social documentary projects and distinct style of expressive street photography.
Justin Cochrane, CEO, Clear Channel UK said: “We’ve been delighted by the success of My Town, having received hundreds of entries so far, and I’ve been hugely impressed with the calibre of photography submitted from both amateur and professional street photographers.
It’s fascinating to get a real insight into how the public see their towns and cities. Outdoor advertising has a long history of improving public spaces in towns and cities, and I’m proud that we’re able to showcase the fantastic My Town photography nationwide, celebrating local areas and making people famous across our digital screens – and displaying some truly beautiful content in the process. This is the UK’s largest outdoor exhibition of street photography and it’s amazing to see our fantastic country captured and brought to life through the stunning work of the general public.”
More information on the competition is available on www.MyTown.Photography
Photos will be shared across the My Town Instagram page: mytownphotography
Via: Clear Channel 

Clear Channel International partners with the United Nations to raise awareness of civilian casualties during war

Clear Channel International (CCI), one of the world’s largest outdoor advertising companies, has partnered with the United Nations (UN), providing a wide variety of prime digital Out of Home (DOOH) advertising space across 16 markets worldwide for the UN’s global humanitarian #NotATarget campaign. The campaign ran from the 16 to 19th August, and aims to tackle the targeting of civilians in war.
Recognising DOOH’s scale of reach and audience targeting capabilities, global marketing and advertising agency VML worked with Clear Channel International to amplify the campaign by contextualizing creative, ensuring the most relevant messages ran across a range of locations and within best practice guidelines.
Throughout the duration of the #NotATarget campaign, Clear Channel International’s DOOH screens hosted a number of thought-provoking and impactful UN creatives in real-time across some of Europe’s largest capitals and city street furniture.
In addition to these rolling creatives, video billboards featuring core campaign video and photography, as well as user recorded videos using the UN’s #NotATarget Facebook camera effect was broadcast on a Clear Channel International screen in Times Square, New York on Friday 18 August and Saturday 19 August.
Markets involved in the campaign include the United Kingdom, Italy, Belgium, the Netherlands, Switzerland, Sweden, Norway, Finland, Denmark, Mexico, Brazil, Chile and Peru.
In the United Kingdom, the campaign ran across Clear Channel UK’s super premium digital brand, Storm, in London.

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