Clear Channel are on the hunt for great street photography!

Clear Channel has launched My Town, a street photography competition celebrating towns and cities across the country. My Town will see work from right across the country displayed on Clear Channel’s Out of Home sites in the UK’s largest ever outdoor exhibition of street photography.
Outdoor media owner Clear Channel has today announced the launch of My Town, the UK’s largest exhibition of street photography. The competition, which celebrates local towns and cities, showcases the work of photographers across the UK, and is free to enter.
My Town encourages the public to snap photos of their town and submit them as a celebration of their local streets, and will see the best photos shared on social media and Clear Channel’s nationwide network of over 5,000 digital screens. In addition to national exposure, the winning entry will receive state-of-the-art camera equipment and a weekend city break.
The competition, which will close on 29th September 2017, with winners announced in October, will be judged by world-class photographers including Dougie Wallace. Wallace is an award-winning British Street Photographer famed for his ‘Harrodsburg’ series, which won the Magnum Photographer Award in 2016. In addition, Wallace’s photos have been published in Dazed, GQ, The Guardian, New York Times and more, and he is internationally recognised for his long-term social documentary projects and distinct style of expressive street photography.
The winner will be announced at Clear Channel’s annual Upfronts event in October.
Justin Cochrane, CEO, Clear Channel UK said: “Outdoor advertising has a long and proud history of improving public spaces in towns and cities, both through the creative itself and through providing valuable infrastructure such as bus shelters, telephone kiosks, interactive area maps and free Wi-Fi.
We’re launching My Town because we love cities, and the people who make them great. This will be the UK’s largest outdoor exhibition of street photography and a truly nationwide celebration of fantastic towns and cities right across the UK.
Our digital screens are perfectly positioned to reach the nation, and I’m delighted that we’re able to showcase the work of photographers – amateur and pro – across our screens and social media. My Town is officially open for entries, and I’m looking forward to seeing the work that best captures what makes our towns so special!”
Via: Clear Channel 

Clear Channel UK expands Ad Platform

Following a successful first phase of their Ad Platform, the first automated buying system for Out of Home (OOH) to be launched by a UK media owner, Clear Channel has today announced that they will be expanding the functionality of the tool.
The Ad Platform, which was launched 12 weeks ago and has been used to book campaigns for the likes of O2, Santander and Budweiser through Posterscope and other media buyers; has achieved its revenue targets and continues to generate adoption and interest from some of Clear Channel’s biggest clients. Through the Ad Platform, users can access and buy packages across Clear Channel’s super premium Storm network on an automated guaranteed basis. This means advertisers can plan and execute super premium digital Out of Home campaigns with fixed, upfront pricing.
Clear Channel is now expanding the functionality of the Ad Platform based on user feedback. New packages available on the Ad Platform include Storm Navigate 5, which allows advertisers to buy 5 sites from the Navigate portfolio, reaching target audiences across a potential 5 different cities.
In addition, two Storm Dominations will be added to the packages available on the Ad Platform – the Cromination Domination and the Shoreditch Triangle Domination. The Storm Cromination Domination allows advertisers to take total ownership of Storm’s iconic Cromination site on the Cromwell Road, one of the longest digital OOH (DOOH) sites in Europe, with bespoke creative lighting capabilities. Storm’s Shoreditch Triangle Domination will also become available, which combines a state-of-the-art digital portrait screen with high-impact banner advertising on trendy Shoreditch High Street.
The development of the system will continue to evolve in an agile way, reflecting the flexibility of the Storm brand, and Clear Channel’s commitment to working in partnership with Ad Platform users to lead OOH into the automation era. In addition to the new Storm packages, increased functionality will also include the ability to book different display dates within a single order, decreased booking lead times and improved online user experience. As the Ad Platform continues to develop, users can also access Clear Channel inventory via API, using their own platforms and tools.
Justin Cochrane, CEO, Clear Channel UK, said: “We’ve been really pleased with the engagement with our Ad Platform since its initial launch 12 weeks ago, and it’s great that we’re now able to release further functionality based on customer feedback.
The Ad Platform allows our customers to book premium DOOH inventory on an automated guaranteed basis, with the flexibility to access our Storm packages with ease and in a way that suits them.
As Clear Channel continues to push forward into the automation era, we’ll also continue to develop the Ad Platform. I’m very much looking forward to working with our customers to further the creative potential we know Out of Home can deliver.”
Chris Daines, Chief Media Officer, at Posterscope said: “At Posterscope we are focused on moving towards a world where we can better leverage the power of OOH through technology, and optimise the delivery of messaging in terms of creative content, and also from an operational perspective. Integrating the buy side with the sales side through an API is an area we have invested significantly in to date and we share Clear Channel’s pride in taking these first steps. Traditionally certain aspects of the OOH planning and buying process have been complex and time-consuming, being able to simplify and make the whole transaction process more efficient is critical for us across the entire market so we can provide our clients with the best possible value and business outcomes”.
Via: OutSmart

Clear Channel produce 250th next-generation kiosk for New World Payphones with Amscreen

Amscreen, Europe’s leading digital screen solutions provider, has delivered hundreds of cutting-edge new phone box units for deployment across high-streets nationwide for Clear Channel UK’s New World Payphones business.
The transformation of these classic displays, announced late last year, is now breathing new life into the original phone box designs with a refreshed appearance and a full range of customer-centric services. Clear Channel has also partnered with international environmental charity, Trees for Cities, and is planting a tree in an urban area for every upgraded phone box.
The New World Payphones kiosks have been developed and engineered at a custom-built 20,000-sq.ft factory in Bolton, which was built solely for the production of digital signage equipment for the Out of Home and smart city displays sector.
The kiosks incorporate a standard telephone as well as high speed public Wi-Fi and interactive maps for local shoppers and tourists. Alongside this, Amscreen’s Remote Device Monitoring platform (RDM®) provides the foundation for all current and future connected services to be activated on every site.
Via: Clear Channel 

Posterscope scoop 2 trophies at the Clear Channel Outdoor Media Awards

Thursday 27th June marked the 11th Clear Channel Outdoor Media Awards, held at the Kings Cross Renaissance Hotel, in conjunction with Campaign.
The Outdoor Media Awards is the gold standard for Out of Home (OOH) advertising, celebrating brilliant planning and rewarding excellence in OOH advertising with categories recognising the most creative and innovative OOH executions.
There are 6 categories, plus the Grand Prix and a new category The People’s Favourite.  Posterscope scooped two awards winning the ‘Long Term Brand Fame Award’ for their work with, Shop Direct in collaboration with Vizeum, and the ‘Creativity Award’ for their Coded campaign for 02 Telefonica (in collaboration with Forward Media and VCCP).

Clear Channel to showcase smart digital OOH at Cannes Lions

Clear Channel will be showing off ‘Le Grand Screen’ one of the largest smart billboards in the world on the roof of Le Grand Hotel during Cannes Lions.

The company is also bringing the Playground, its experiential space, to Le Grand Hotel’s gardens at ground level and will feature dynamic activations with creative concepts including conditional-triggered content, mobile gamification, user-generated content, AI, hyper-local contextual relevance, as well as data aggregation, integration and visualisation.
Clear Channel is also sponsoring the Outdoor Lions category of the Cannes Lions Awards for the eighth consecutive year. The winning campaigns will be shown on Le Grand Screen as soon as they’re announced.
“We have reached a digital tipping point for out-of-home with scaled digital networks across many of the world’s major cities that allow advertisers to engage audiences with data-driven, real-time, contextually relevant messaging,” William Eccleshare, chairman and chief executive of Clear Channel International, said. “But we’re only just scratching the surface of what is creatively possible, so we’re working with a range of partners who have crafted bespoke activations for the event and the unique festival audience, to inspire the global advertising industry about the creative possibilities of out of home.”

Via: Campaign

OOH's first automated buying system, The Clear Channel Ad Platform goes live

Clear Channel UK has become the first media owner to launch an automated buying system for Out of Home in the UK, the Clear Channel Ad Platform, with campaigns booked using the tool going live in London.

The launch follows a successful premier of the buying system by Clear Channel International (CCI) in Belgium earlier this year, and sees Clear Channel UK inventory, starting with their super premium Storm network in the first phase, traded on an automated guaranteed basis. This means advertisers can access and buy fixed volumes of premium inventory with fixed, upfront pricing.
Since the UK Ad Platform went live, media buyers have bought Storm campaigns automatically, for major advertisers including:
Advertiser                Media buyer              Agency
Santander                    Posterscope                   Carat
O2                               Posterscope                   Forward Media
Budweiser                   Posterscope                    Vizeum
Other media buyers include Rapport and Kinetic.
Clear Channel’s Ad Platform will continue to evolve with additional capabilities as it is rolled out across their nationwide digital estate. Currently, advertisers can now access and buy packages across Clear Channel’s super premium digital Storm network, via the proprietary Ad Platform.  Clear Channel are also working on further automated connections to our customers’ planning / buying tools as well as to Demand Side Platforms (DSPs).
Justin Cochrane, CEO, Clear Channel UK, said: “We are delighted to be leading Out of Home into the automation era, with the launch of the UK’s first OOH automated buying tool by a media owner. We’ve invested heavily in building a next-generation OOH estate in order to achieve our vision: to Create the Future of Media, Out of Home. Now it’s about getting the right automated systems in place, which will make our media easier to plan, buy and deliver, in order to maximise the benefits to advertisers. It’s fantastic to see brands embracing our automated Ad Platform, and I look forward to seeing the next level of creativity that automation will enable as it continues to make Out of Home smarter, simpler and more effective.”
Via: OutSmart 

Brands go digital for April Fools' Day

On April 1st, ‘McVitie’s Jaffa Cheese Cakes’, ‘Strawberry Cheesecake Mini Cheddars’, ‘Meh-mite’, ‘Pot Noodle Twister’ and ‘Quorn- the power of Quorange’  landed on digital screens in local Asda stores, demonstrating the flexibility of digital to create an engaging  April Fool’s opportunity whilst raising brand awareness.
The majority of supermarket shopping is still done in physical stores versus online and recent research conducted by Clear Channel and On Device as part of an environment study of supermarkets states that 60% of supermarket shoppers are more likely to buy an advertised product.
Martin Corke, Marketing Director at Clear Channel UK said “Our digital network is all about inspiring shoppers and driving sales. The unmissable and highly flexible Asda Live screens engage shoppers at precisely the right moments. This April Fools’ activity was a great example of brands using the creative power and technical capabilities of DOOH to maximise engagement, at moments that matter for advertisers and audiences alike”.
Via: OutSmart

Clear Channel announce judges for 10th annual Outdoor Media Awards

Clear Channel have announced their list of judges for the Clear Channel Awards, compromising of industry experts across both creative and media agencies.
The 10th annual Outdoor Media Awards will become the gold standard for Out of Home (OOH) advertising, combining its well established previous incarnation with a new, all-encompassing industry focus. Moving away from a planning-specific model, the Outdoor Media Awards will reward excellence in OOH advertising with brand new categories celebrating the most creative and innovative OOH executions of 2016.
The deadline for entries is 31st March 2017 and the full list of judges can be found on Clear Channel here.

The iconic red telephone box gets a 21st century redesign

Following the recent 90-year anniversary of the iconic red British phone box, the K2, appearing on UK streets, New World Payphones has brought it into the 21st century with high-tech makeover.
This staple of British tradition has everything you would expect from a traditional phone box, plus a number of adaptions for modern use – this includes high-speed Wi-Fi connection provided by Virgin Media, touchscreen functions for local services and digital advertising screens.
Beyond its practical usage, the phone boxes will also form the basis of a renovation in public infrastructure. For every new phone box built, New World Payphones will declutter the streets by removing older phone box models that have fallen into disrepair AND plant an urban tree via a partnership with Trees for Cities. The partnership provides the perfect fusion between technological and environmental enhancement on the high street.
Despite being a phone box for use today, the design is drenched in telecommunications heritage. All production is carried out in Britain by Lord Sugar’s Amscreen company in Bolton and the design is inspired by the design ideas used by Sir Giles Gilbert Scott in creating his original K2 phone box. The K2 phone box was Sir Giles Gilbert Scott’s first vision for a phone box and arrived on London’s streets in 1926, just over 90 years ago.
While the traditional red phone boxes have always retained a degree of charm, more modern models – via ageing as well as vandalism – have become something of an eyesore on Britain’s high streets. The revenue generated from the New World Payphones digital phone box will be used to carry out weekly maintenance –more than four times as frequently as existing phone boxes – thus countering the potential for urban decay.
Meanwhile, these modern additions will help improve the UK’s connectivity to broadband in urban areas. More mobile broadband spots, such as the one provided by New World Payphones, essentially act as boosters for the UK’s connectivity.
Lord Sugar, Chairman at Amscreen, told us “Along with the likes of red buses, Piccadilly Circus and Big Ben, the inner-city phone box has been synonymous with Britain’s cultural heritage since their introduction nearly one hundred years ago. It is therefore fitting that Amscreen – a British company – have been charged with manufacturing the remodelling of this classic design icon. I view the UK manufacturing industry in the highest regard. It has always been the global standard bearer for quality and I’m proud to see Amscreen continue this tradition with a project of this scale. I am confident that our digital signage expertise, combined with the vision of ClearChannel/New World Payphones and the high grade technology provided by Virgin, has helped create a new entry into our national phone box collection and one that could become as iconic as the famous K2 design.”
Its our understanding that Amcreen have already shipped well over 200 units to Clear Channel UK, and it’s likely that well over half of these are already in the ground.
Justin Cochrane, CEO of Clear Channel UK, the owner of New World Payphones told us “We’re delighted to be officially launching our phone box for the 21st century. These new phone boxes provide a host of benefits to the public including telephone, Wi-Fi and local area information. This launch will also see us declutter high streets and plant hundreds of trees in urban areas while providing a timely boost for British manufacturing. The public phone box sits alongside Big Ben, cups of tea and Tower Bridge when you think of institutional British icons, so to be involved in the evolution of such a stalwart of the British high street is an honour.”
New World Payphones is a public payphone provider, and previously part of the Arqiva telecommunications group. New World Payphones are transforming telephone boxes in London and across the country. The new phone boxes, feature a modern design with a nod to the iconic London phone box. The UK-manufactured phone boxes have been updated for the 21st Century offering free public Wi-Fi and interactive local area information maps. Through a partnership with international environmental charity Trees for Cities, New World Payphones will also plant a tree in a local urban area for every phone box they upgrade; making streets better and leaving a lasting legacy for the public.
Via: Daily DOOH and Huffington Post 

Can programmatic trading revolutionise OOH?

Above: Stefan Lameire, Cadi Jones, William Eccleshare, and Justin Cochrane, Clear Channel UK CEO
More outdoor owners may follow Clear Channel’s move to launch an in-house platform as digital screens have already transformed out-of-home, allowing brands to tailor creative by time of day and location, and driving up revenues for media owners.

With digital approaching 50% of the UK OOH market by revenue, the industry is betting that programmatic trading can further push up sales by encouraging automation and more efficient buying.

Clear Channel will roll out its programmatic platform in the UK in March. Initially, it will only feature inventory from its premium digital OOH offering, Storm, which has screens in 30 locations. But it will be followed by the addition of nearly 6,000 DOOH sites.

The platform lets media buyers book inventory on an automated basis at a fixed price. Eventually, Clear Channel hopes to make all of its trades via the programmatic platform.

“Programmatic has completely changed the way we sell and how the medium is bought,” William Eccleshare, chairman and chief executive of Clear Channel International, says, describing the platform as the company’s “big bet on the future”.

Rubicon Project partnered Bitposter to launch a programmatic marketplace for OOH inventory in the UK in 2015 and Kinetic introduced its programmatic offering in 2016. However, neither has made a substantial impact on the market so far.

“Without denigrating the efforts others have made, I don’t think anyone has done it [OOH programmatic trading and deployment] in any kind of scale,” Eccleshare says. “What’s being done is automated trading. This is more than that.”

Clear Channel claims its platform is “truly programmatic” because it is a fully transparent, automated system that will allow buyers to monitor price,inventory and performance. This, and the desire to control full intellectual property rights, was behind the company’s decision to invest in its own platform.

Eccleshare admits Clear Channel, like others, has come under pressure to introduce programmatic to DOOH as it becomes the norm in other sectors. About 70% of online media was traded programmatically in the UK in 2016, according to Zenith.

“It makes our medium easier to buy,” Eccleshare says, “and we, as a media owner, must embrace anything that removes barriers to purchase.”

However, one of the great attractions of OOH is its broad reach at a time when audiences for other media are fragmenting. There may be limits to how much brands want to use programmatic to micro-target their messaging.

Glen- programmaticVia: Campaign Live