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Clear Channel partner the BMW PGA Championship

Clear Channel UK has joined forces with the BMW PGA Championship in an exciting new agreement which sees Clear Channel become the Official Media Partner of The European Tour’s flagship event.
Stunning creative promoting the forthcoming BMW PGA Championship will be displayed on Clear Channel’s high-profile billboards on key routes into London, including the M3, M4 and M40. Creative will also be displayed on Clear Channel’s LD6 network in central London. The campaign will raise awareness of the event, which runs from 22 – 25 May, and encourages people to attend.
Clear Channel will receive extensive benefits associated with the BMW PGA Championship, including branding on key holes around the course and a variety of hospitality opportunities. Clear Channel representatives will also participate in the Pro-Am tournament. The partnership enables Clear Channel to entertain guests and clients from around the world at the only professional golf tournament in the south of England in 2014.
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Coca Cola dispenses free wrapping paper

Coca Cola (together with Duval Guillaume and Clear Channel) created posters sites that dispensed free wrapping paper and installed several of them in shopping malls across Belgium right before Christmas.
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London’s Piccadilly Lights to offer brands more creative flexibility

The iconic advertising hoardings of London’s Piccadilly Lights are about to undergo a makeover offering new and current advertisers such as Samsung and McDonald’s greater creativity flexibility.
The change stems from the addition of a seventh screen to the famous West Side, marking the first time since the lights were created in 1908 that the advertising space has been expanded. It was announced earlier this year but the site’s owners Land Securities have only now revealed further details on what it means for advertisers.
Brands, from later this month, will be able to use the screen, which uses Clear Channel’s digital format Storm, to support more targeted campaigns and tactical stunts to target shoppers as they walk by.
Some two million people pass through Piccadilly Circus each week, according to the owners, with around 70 per cent of those pedestrians. It is hoped the move will be able to monetise this traffic through emerging trends in digital outdoor advertising.
The famous landmark has existed for more than 100 years, showcasing 50 brands including Sanyo, Carlsberg, Volkwagen and Schweppes.

Plan UK uses gender recognition

Plan UK and Clear Channel used a bus shelter equipped with touchscreens, sound and facial recognition technology to highlight the plight of the world’s poorest girls.  The ad determined whether the person in front of the screen was male or female and served relevant content based on gender. Viewers could feedback at #choicesforgirls.
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Via: ClearChannel

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