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Coca Cola Wrapping Paper Dispensers

To celebrate Christmas and to ‘give a little happiness’, Coca-Cola created a wrapping paper dispensing 6-sheet which was placed in Bluewater Shopping centre. The activation lasted three days to coincide with the Black Friday weekend (28-30 November). Two brand ambassadors were on site to help dispense the paper to shoppers passing by, and the event was filmed with the intention to use the content in Coca Cola’s upcoming digital campaign. The activation was so successful that additional wrapping paper had to be ordered!
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Coca-Cola Tests Wi-Fi Vending Machines

Coca-Cola is availing itself of the growing trend toward Wi-Fi use by smartphone owners with a new strategy to enable wireless connectivity through its branded vending machines.
The Wi-Fi-enabled vending machines are being tested by Coca-Cola and British Telecom in two communities in South Africa. The strategy is the latest example of how Coca-Cola continues to lead the way in mobile marketing by coming up with clever ways to tie its brand to consumers’ love of their smartphones.
Community support
The goal of the new vending machine program is to provide free Wi-Fi to nearby students to increase their knowledge through online research as well as to entrepreneurs and small business owners so they can manage some of their business aspects online.
Coca-Cola previously leveraged mobile payments to simplify purchasing a beverage from one of its vending machines.
The Wi-Fi vending machines are located in Umtata and Nelspruit. They are the result of a partnership between Coca-Cola South Africa, bottling partner Coca-Cola Fortune and BT Global Services.
Coca-Cola is installing the coolers while BT is providing design and support, connectivity and Internet access, as well as business training.
Both vending machines are located in popular areas that see a lot of foot traffic so that the local population can combine day-to-day activities with the opportunity to access the Internet.
No purchase is required to access the Wi-Fi.
Both companies hope to extend the project and install Wi-Fi coolers in various parts of South Africa.
Wi-Fi growth
A recent report from Adobe revealed that over 50 percent of smartphone browsing and 93 percent of tablet browsing now come from Wi-Fi rather than cellular networks.
The trend toward Wi-Fi is expected to continue as Wi-Fi becomes more widely available and high data prices on mobile networks persist.

Coca Cola #salyjuega

To capitalise on World Cup fever and leverage Coca Cola’s partnership status as Fifa partner, psLIVE Spain brought the World Cup to the street using branded metro stations, a ‘footballers’ tunnel’, the sound of a cheering crowd and a live event involving an interactive vending machine which challenged the audience to demonstrate their football skills.
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Coca-Cola Sets Up Tiny Kiosks to Promote Miniature Cans

They say “good things come in small packages”—that seems to be the idea behind the Coca-Cola campaign ‘Mini Kiosk’.
To promote its Mini Cans, Coca-Cola and ad agency Ogilvy & Mather Berlin installed tiny Coke kiosks around cities in Germany.
The tagline for this campaign: “It’s the little things in life that makes us happy”.
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Via: Design Taxi

Coke Use Drones to Deliver Drinks From the Skies

Coca-Cola can claim to be one of the first advertisers in Asia to deploy drone cameras in a marketing campaign.
As part of its Open Happiness campaign, the fizzy drinks brand has teamed up with non-profit organisation the Singapore Kindness Movement to deliver cans of Coke from the sky to construction workers in Singapore.
Coke dropped off cans of drinks and words of encouragement to more than 2,500 guest workers around the island nation. The company is using the hashtag #CokeDrones to promote its campaign.
The agency behind the ‘Happiness from the skies’ campaign was Ogilvy.
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Via: mUmBRELLA

Coca-Cola Creates an Arcade Game Powered By Empty Plastic Bottles

To encourage recycling, Coca-Cola teamed up with agency Grey Dhaka to create an arcade game that is powered by empty plastic bottles.
Called the ‘Happiness Arcade’, it was placed in six different locations around Dhaka, Bangladesh, over a period of six days.
To play, users simply insert an empty plastic bottle into the machine, and it will boot a Pong-like video game.
According to the agency, they also have plans to expand this fun idea to different countries around the world.
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Via: Design Taxi

Coca Cola Launches New Bottle with 3D Customisations

To celebrate the release of the new  Coca Cola contour shape, Hyperspace oversaw the production & installation of twenty-six giant replica bottles across multiple media owners on 48-sheets across the UK. The new bottle shape was in response to feedback from Coke fans, who preferred the contour shape found in the smaller sized bottles.
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Coca-Cola Places Noisy Theatregoers in Movie Previews

When visiting the cinema for a much anticipated new release, the accompanying soundtrack of slurps, munches, and chatter from surrounding audience members is at the top of everyone’s list of pet peeves but nevertheless unavoidable. In an effort to detract obnoxious movie-watching behavior,  Coca Cola and Saatchi & Saatchi Denmark partnered together to create a PSA that showed a group of movie-goers in Copenhagen exactly how their noisy behavior can ruin the viewing experience.
To set up “Slurp!” the team placed a hidden camera and a green screen in the theater lobby, capturing images of those who walk by while an on-site retoucher inserts them into the video frames. After the ‘victims’ see themselves on the big screen disrupting a steamy love scene, they get hit with the message: “Please keep quiet during the Movie. It’s not the same with you in it”.
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Via: psfk

Invisible Vending Machines Surprise Lovers on Valentine's Day

Not only do vending machines offer all kinds of products, including piping-hot burritos and crunchy salads, but they also come in all shapes and sizes. For Valentine’s Day this year however, Coca-Cola managed to create a truly original offering, in the form of an ‘invisible vending machine’ that only reveals itself to passing couples.
When the machine detects a passing couple, it lights up and asks them their names. After a short wait, complete with some visual entertainment, the couple are presented with a pair of cans complete with the names they just shouted out to the machine.
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Via: psfk

Coke gives Swedes at bus stop a taste of summer

Swedes waiting for a bus in Uppsala are treated to free Coke, a bright summer meadow superimposed on the bus shelter and the sound of birdsong in a bid to warm the both literally and figuratively during the winter, thanks to a stunt from Coca-Cola.
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Via: Brand Republic