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‘Reasons to Believe' in 2014 with Coca-Cola

Coca-Cola kick-started the New Year with an outdoor advertising campaign, announcing that ‘there are 365 new reasons to believe’ in 2014.
The OOH campaign creative sparkled with fireworks and incorporated the hashtag: #ReasonsToBelieve, as it ran across ran across circa 2,000 screens in total.
 

Coca Cola dispenses free wrapping paper

Coca Cola (together with Duval Guillaume and Clear Channel) created posters sites that dispensed free wrapping paper and installed several of them in shopping malls across Belgium right before Christmas.
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Coca-Cola Creates ATMs That Dispense Cash for Kindness

As part of its ongoing ‘Open Happiness’ campaign, Coca-Cola created the ‘ATM of Happiness’ that dispenses free cash in Spain, on the condition that the money had to be spent on others. The good deeds, such as buying gifts for strangers or donating basketballs at a public court, were captured and shared using hidden camera. The video serves as a reminder that there are still good people in the world!
[youtube=http://www.youtube.com/watch?feature=player_embedded&v=6RT-iuPbc6s]
Via: Design TAXI

Coca-Cola: Sing For Me Vending Machine

Coca-Cola launched the interactive ‘Sing For Me Vending Machine’ this Christmas, which consisted of a digital touch screen where you could choose a Christmas carol, and two microphones so you and a friend could get in on the action. If you sang the chosen carol accurately, you won a free coke.
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Via: Digital Buzz Blog
 

Coca-Cola dominates underground stations

As part of its Olympic campaign, Coca-Cola has taken over Hyde Park and Marble Arch with its station dominations targeting spectators as they travel to events at Hyde Park, which include swimming and triathlon events in the Serpentine and the BT London Live Opening Ceremony celebration concert. Coke’s other OOH activity includes a strong presence at both Heathrow and Gatwick airports – welcoming visitors and athletes to London – a special build on Cromwell Road, the iconic  Piccadilly Circus site, the Westfield bridge at Stratford, as well as a variety of other roadside, rail, underground, bus and mall formats. Digital formats will be used to showcase Coca-Cola’s range of products at relevant times. The campaign was booked and planned by Vizeum and Posterscope.
 

Digital downloads create physical action

To promote their new streaming radio station, Coca Cola Columbia hosted a live concert where a band was suspended 50m above ground. Downloading songs onto mobile devices triggered the gradual lowering of the band onto the stage.  The event achieved 50,000 downloads in an hour and reached over 16m people through earned media.
[vimeo width=”300px” height=”200px”]42286856[/vimeo]
 

Billboard that helps relieves air pollution

Coca-Cola and the World Wildlife Fund collaborated to produce a billboard constructed from carbon dioxide-absorbing, Fulkien tea plants and 3,600 plant pots made from recycled Coca Cola bottles.
Via: adweek

Charity donation vending machine

Coca-Cola and the Japanese Red Cross have created vending machines that let users help relief efforts by pressing a charity button and making their donation.
[youtube width=”300px” height=”200px”]2KcYCxvWbo8[/youtube]
via: Japan Trends

Coca Cola goes Retro

To mark its 125th anniversary, Coca-Cola’s UK campaign by Posterscope and Vizeum included customised billboards with giant 3D replica bottles fitted with bubble machines.
[vimeo width=”300px” height=”200px”]23272486[/vimeo]

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