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Exterion launch #SPOTSHOOTSHARE competition to celebrate launch of digital buses

To drive excitement and awareness around its new digital bus offering, Exterion Media are launching a photography competition across Twitter and Instagram.
Spot, shoot and share your own photos for a chance of winning the latest GoPro HERO6 – just in time for Christmas!
How to Enter:
Share your images on Twitter and Instagram by tagging @ExterionMediaUK and #SPOTSHOOTSHARE.
Competition closes midnight 17th December. 
We will be giving away GoPros for the best three images.

Click the link below to view and download the document

Terms and Conditions
For enquiries or further information, please email us: spotshootshare@exterionmedia.co.uk
Via: Exterion

Clear Channel are on the hunt for great street photography!

Clear Channel has launched My Town, a street photography competition celebrating towns and cities across the country. My Town will see work from right across the country displayed on Clear Channel’s Out of Home sites in the UK’s largest ever outdoor exhibition of street photography.
Outdoor media owner Clear Channel has today announced the launch of My Town, the UK’s largest exhibition of street photography. The competition, which celebrates local towns and cities, showcases the work of photographers across the UK, and is free to enter.
My Town encourages the public to snap photos of their town and submit them as a celebration of their local streets, and will see the best photos shared on social media and Clear Channel’s nationwide network of over 5,000 digital screens. In addition to national exposure, the winning entry will receive state-of-the-art camera equipment and a weekend city break.
The competition, which will close on 29th September 2017, with winners announced in October, will be judged by world-class photographers including Dougie Wallace. Wallace is an award-winning British Street Photographer famed for his ‘Harrodsburg’ series, which won the Magnum Photographer Award in 2016. In addition, Wallace’s photos have been published in Dazed, GQ, The Guardian, New York Times and more, and he is internationally recognised for his long-term social documentary projects and distinct style of expressive street photography.
The winner will be announced at Clear Channel’s annual Upfronts event in October.
Justin Cochrane, CEO, Clear Channel UK said: “Outdoor advertising has a long and proud history of improving public spaces in towns and cities, both through the creative itself and through providing valuable infrastructure such as bus shelters, telephone kiosks, interactive area maps and free Wi-Fi.
We’re launching My Town because we love cities, and the people who make them great. This will be the UK’s largest outdoor exhibition of street photography and a truly nationwide celebration of fantastic towns and cities right across the UK.
Our digital screens are perfectly positioned to reach the nation, and I’m delighted that we’re able to showcase the work of photographers – amateur and pro – across our screens and social media. My Town is officially open for entries, and I’m looking forward to seeing the work that best captures what makes our towns so special!”
Via: Clear Channel 

Ocean Outdoor seeks bold ideas for the 8th annual Digital Creative Competition

Ocean has launched its 8th annual competition to discover the best creative ideas in DOOH, using innovative and emerging technology and techniques.
Ocean’s Digital Creative Competition is now inviting submissions for bold new creative ideas which set new boundaries from brands, the creative community, agencies and charities.
Campaigns can be devised for either UK audiences, or to reach much broader global audiences spanning three continents (Europe, North America and Asia).
This year, to encourage simple and effective creativity, there’s a single category of entry, although submissions for charities and commercial brands will be judged and awarded separately by a panel of industry experts.
Entrants that truly raise the bar will win a share of a £650,000 prize fund and the chance for their creative concepts to be showcased across Ocean’s iconic UK DOOH locations, or via The Alliance network to Europe (Madrid), the USA, the Middle East (Dubai) and the Far East (Hong Kong or China).
Announcing the 2017 awards, Ocean CEO Tim Bleakley said: “Ocean’s annual competition has consistently challenged creative thinking within the all screen market, consistently raising the bar for what is possible over the past eight years.
“It has provided a platform for brands to succeed at global awards ceremonies such as the distinguished Cannes Lions, delivering inspired ideas and aligning creative minds to the opportunities digital out of home affords alongside other progressive platforms and content channels.
“Last year’s winners created some show-stopping media moments on a UK and an international scale. Entering the competition is simple but the rewards are multiple. All you need to compete is an idea.”
It is free to enter Ocean’s competition, which is open until August 25. The winners will be announced at a prestigious awards ceremony at the IMAX in London on October 5.
All you need is an idea
In 2017, Ocean celebrates the 8th anniversary of a competition that has consistently educated and helped drive the DOOH success story. The initiative reflects Ocean’s ethos to stimulate technical understanding and creative exploitation of the medium and with it, drive sector growth and brand count.
Last year’s winners included Churchill Car Insurance with Churchie’s Drive-Thru created by WCRS and the spectacular March for Giants, created by 18 Feet & Rising for the charity Space for Giants.
Eight years of supreme creativity
Ocean’s competition has powered global success stories for visionary brands and agencies who have shown the world how DOOH is closely aligned with other progressive technologies in the screen world and fully integrated with capabilities such as wifi, augmented reality, 3D modelling and audience and vehicle recognition.
March for Giants transcended global boundaries broadcasting across three continents via The Alliance
Gold Cannes Lions for Women’s Aid’s Look at Me and MicroLoan’s Pennies for Life campaigns
Top Shop and Twitter presented catwalk trends live as they happened from London Fashion Week
NHS Blood & Transplant used augmented reality to show the transformational power of life saving blood donations
A live broadcast from the Caribbean was powered by British Airways
Powering a digital billboard using human energy and Pavegen technology to promote the Toyota Hybrid
Feeding pigs apples in a farm in Buckinghamshire, in real time, via your mobile phone from Westfield, London
Integrating EEG technology which reads brain waves allowing a game of Mind Pong, controlled by human thought, for The Brain Tumour Charity
Via: Ocean Outdoor
 

Can You Dream up The Ultimate Canvas?

Campaign, Primesight and Talenthouse are on the look-out for the next brilliant large-format creative with a campaign calling on creatives to dream up their “Ultimate Canvas”.
The idea behind the campaign brief is to fuel a creative debate around what makes a great poster, exploring the importance of words, image, size, shape and composition. It also supports the breast cancer research charity Future Dreams.
The Ultimate Canvas brief is open to everyone, whether that’s people working at agencies, freelancers, or creatives looking to break into the industry.
The chosen design, selected by a panel of top industry creatives, will be announced on 14th July. It will appear on 10 of Primesight’s large format, digital poster sites across the UK, with a media value of £100,000. It will also be published in Campaign magazine and the designer receives £500.
Claire Beale, global editor in chief of Campaign said: “A successful poster cuts straight through with a message that is simple, bold, clever or thought provoking. In The Ultimate Canvas, it’s these fundamental outdoor principles we want to explore – how to excite, inspire, shock, engage and move.”
Mark Henson, head of business development at Primesight, said: “In Outdoor media, we rely so much on strong creative execution to deliver brand fame. We want to bring this into focus by welcoming the creative community to showcase their talents via The Ultimate Canvas competition while raising the profile of our charity partner Future Dreams.”
Finished artwork submissions can be entered here. The deadline is 1st July at 10:00 PT.
 
Via: Campaign 

JCDecaux's VOOM Pitchathon

JCDecaux has partnered with Virgin Media Business and Crowdfunder for Virgin Media Business’s #VOOM 2016 project, the UK’s biggest pitching competition for entrepreneurs and small businesses.
#VOOM 2016 gives entrepreneurs and small and medium-sized businesses the opportunity to win a slice of a prize fund worth over £1million. An attempt to set a new Guinness World Records title for the Longest Business Pitch Marathon took place over 29 hours in London, from June 1 – 2.
The final winners of the two categories – ‘Start-up’ and ‘Grow’ – will be announced on 28th June 2016.
As the exclusive outdoor media partner, JCDecaux handled all the outdoor media activity for the #VOOM campaign, including a stream of the pitch marathon on Waterloo Motion (the biggest indoor screen in Europe). The outdoor media campaign has boosted entries to over 3,000 this year.
JCDecaux will be offering all entrants mentoring support along with access to consumer insight and case studies following the competition. The #VOOM 2016 winners will receive a bespoke £250,000 Outdoor media campaign, as well as advertising on a JCDecaux premium site, Waterloo Motion.
The winners from the ‘Start-up’ category will also be invited to enrol on JCDecaux’s exclusive start-up ‘Nurture’ programme, which works to scale start-ups (at all stages) by delivering fame and familiarity through outdoor advertising and mentoring programmes.
The #VOOM 2016 entry and voting platform is powered by Crowdfunder, a proud partner of the JCDecaux Nurture programme, with entrants also able to raise funds by crowdfunding their VOOM business pitch. Currently, over £677,000 has been raised in crowdfunding for pitches. JCDecaux is on the judging panel for the Crowdfunder Five and the top crowdfunding business will be named Champion Crowdfunder 2016 – winning £50,000 cash, as well as a bespoke media campaign from JCDecaux.
Spencer Berwin, Co-CEO of JCDecaux UK, said: “Innovation has always been at the heart of JCDecaux, and by offering UK entrepreneurs and SMEs access to our services we’re opening up the power of outdoor media for businesses of all shapes and sizes. With our outdoor network reaching every single possible audience, the opportunity to scale businesses and deliver stand-out brand campaigns is huge.”
Peter Kelly, Managing Director of Virgin Media Business, said: “Having JCDecaux and Crowdfunder on board for #VOOM 2016 means all of our entrants benefit from the invaluable expertise the companies can offer across the advertising and funding sectors. This level of advice and opportunity will prove invaluable to all entrants, especially our winners.”
Rob Love, Chairman of Crowdfunder, commented: “Crowdfunder’s unique relationship with JCDecaux encompasses our joint ethos and ambition to serve the needs of SME’s across the UK. It’s never been a better time to launch and grow a business here in Great Britain. By working together, we are able to ensure that start-ups and growth businesses have every opportunity to launch ideas that might just change the world, creating long-term economic growth and innovation.”
Via: JCDecaux

Air New Zealand Give Commuters the Chance to Win Flights to LA

Air New Zealand celebrated their flights from Heathrow to LA in style today, bringing LA fashion week to Waterloo Station. Unique Air New Zealand dresses were created out of Shazam enabled boarding passes, which consumers could scan to be in with a chance of winning two tickets to LA. Consumers were also given a second chance to win if they shared their experience on Facebook or Twitter.
dress2
 

Primesight is Launching a Festive Competition…

The nationwide competition will use Primesight’s digital roadside in five of the UK’s biggest cities and invite the industry to spot Santa

Primesight is launching a festive competition to celebrate the expansion of it’s network of digital roadside 48-sheets, which reaches 50 this week.
The nationwide competition will use Primesight’s digital roadside 48-sheets in five of the UK’s biggest cities and invite the industry to spot Santa as he progresses on his annual rounds.
Every day from December 7-11, each of the five sites in Edinburgh, Manchester, Liverpool, Birmingham and London will display a cryptic clue hinting at the whereabouts of Santa. Primesight will share the clues with its network of clients, allowing them to guess the location and enter a daily prize draw.
Naren Patel, CEO of Primesight, said: “Our Christmas campaign marks a milestone and highlights the national reach of our digital screens, while offering our clients a fun, interactive way to celebrate the festive season.
“2015 has been an important year for Primesight and has seen real growth in our digital portfolio. Our ambition is to reach 100 digital 48-sheets in 2016, offering exceptional coverage across the UK while providing high-quality advertising solutions and creative opportunities for clients.”
Primesight’s ambition is to help drive the market forward, offering a broader array of digital OOH solutions, flexibility and dynamism, while offsetting the concentration of digital billboards in London and allowing advertisers to maximise audience reach and improve targeting across the UK.
Via: Outsmart

Skoda's Icy Yeti Stunt

ŠKODA, one of the oldest car manufactures based in the Czech Republic, wanted to gain national press coverage for the launch of the new ŠKODA Yeti. They achieved this by encasing a bright red Skoda Yeti in 10 tons of ice then placing it in Covent Garden, London and inviting the public to guess the combined weight of the car and ice in order to win it. Brand ambassadors and the Yeti costume character encouraged people to participate in the competition via iPads. Over 8,000 competition entries were received.
Via: Hotcow

Team Sandoz Announced as the Winner of the Campaign Citylive Challenge

Team Sandoz and their client Macmillan Cancer Support have been announced as winner of The Campaign CityLive Challenge – winning £50,000 of media space on MediaCo Outdoor’s CityLive touchscreen network in Manchester.
Launched this summer by MediaCo Outdoor and Campaign Magazine, the challenge saw team leaders Andy Sandoz (Havas Work Club) and Malin Hanas (Razorfish) and their respective teams, battle it out on behalf of Macmillan Cancer Support and The Booth Centre Manchester. The brief was to create a campaign on MediaCo Outdoor’s interactive CityLive touchscreens in Manchester that would kick down any barriers to creative thinking in digital out-of-home.
Macmillan Cancer Support’s winning campaign was all about getting local people to not just see Macmillan, but to do something positive with the brand. The campaign was based around a crowd-sourced running event between two CityLive units, using a networked solution through the cloud to link the screens to each other. Facial detection software was then used to recognise runners and then software to time them between two CityLive units.  Runners could then interact with the event by uploading photographs of themselves using CityLive’s inbuilt cameras to share on social media and encourage donations to the charity.
Team Hanas’ campaign for The Booth Centre was a very close runner up, using CityLive to change perceptions by storytelling in a data-driven and interactive way.  It used real people at the Booth Centre who were filmed telling their own stories. This was loaded onto CityLive and inbuilt facial detection software was used as an automated content selector so that each of the stories was shown to the most appropriate audience. Viewers were invited to touch the hand of the person sharing their story in the film to trigger more information about the charity, their forthcoming Big Sleepout event and to donate.
The winner was decided earlier this week by a judging panel of leading sector experts including Claire Beale, global editor-in-chief Campaign Magazine; Sue Unerman, chief strategy office MediaCom UK; Darren Bailes, executive creative director VCCP; Laura Jordan Bambach, D&AD president and creative partner Mr.President; Richard Blackburn, commercial director MediaCo Outdoor; Andrew Newman, founder Enigma and Martin Ayrton, managing director FTP Concepts.
The Campaign CityLive Challenge has been supported by DOOH tech company FTP Concepts and DOOH creative specialists Enigma.
Via: Outdoor Media Centre

Clarks and Partners Andrews Aldridge Come Out on Top in Big Bus Challenge

Clarks’ in-house design group and Partners Andrews Aldridge have won top prizes in the Big Bus Challenge 2014 run by Exterion Media, in association with Campaign.
The footwear retailer’s bus ad triumphed over other national campaigns while Partners Andrews Aldridge’s work for the Royal National Lifeboat Institution’s patrolling of the Thames emerged victorious in the regional category. Cogent Elliott picked up a media commendation for a campaign of simple line drawings for Samaritans.
Clarks and the RNLI were awarded £200,000 of national and £25,000 of regional bus advertising respectively and each of the creative teams given £2,000 of department store vouchers to share. Samaritans was handed £20,000 of media space.
The winning entries to the second Big Bus Challenge were chosen by a panel of judges and revealed at The London Transport Museum  last night where guests were able to view showcased work.
Clarks’ ad stood out for its “elegance, simplicity and having the courage to keep the design so minimal,” said Paul Domenet, the executive creative director of Johnny Fearless and a Big Bus Challenge judge.
PAA’s EastEnders-inspired ad for the RNLI was praised as a “sound concept” by Andy Hunns, the creative director at Clinic and the Publicis executive director Andy Bird described Cogent Elliott’s Samaritans campaign as “brilliant, clever”, with “massive standout”.
Four other national finalists were chosen: Cogent Elliott for WD-40; Rapp for the Open University; Lida for Foyles and Proximity London for The Economist. In the regional category, there were three finalists: Publicis Life Brands Resolute for The Passage charity; Rapp for Virgin Media and Bray Leino for Bath Spa University.
The judging panel, chaired by Philip Smith, head of content solutions and studio at Campaign, consisted of: Martin Hancock, development director, National Express Bus; Gill Huber, group communications director, Posterscope; Chris Marjoram, managing director, Rapport; Richard Jacobs, marketing director, Kinetic; Ross Neil, executive creative director, WCRS; Jason Cotterrell, managing director UK, Exterion Media and Simon Harrington, marketing director, Exterion Media, along with Domenet, Hunns and Bird.
Via: Campaign

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