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Primesight retains UK's biggest roadside outdoor contract

Primesight retains UK’s biggest roadside outdoor contract
Primesight has retained the £125m Network Rail contract for roadside advertising panels for another seven years.
The new contract, awarded to Primesight after a competitive tender, is the biggest roadside contract in the UK and is made up of over 2,000 billboards.
Primesight said it plans to build another 20 digital billboards on Network Rail land by the end of the year. The current estate includes over 70 digital 48- and 96-sheets and reaches an estimated 78% of the UK population.
As part of the new agreement, Primesight will also take over the advertising rights on Network Rail bridges from April 2018. This contract, which is currently held by Clear Channel, includes the high-profile London locations at Vauxhall and London Bridge, which will also be developed into digital sites.
David Biggs, managing director of property at Network Rail, said: “The successful management of our advertising assets is a key factor in maximising the value of our estate.
“The revenue that this work generates is reinvested back into the railway helping to support our upgrade programme.”
Via: Campaign 
 

JCDecaux Awarded Bus Shelter Contract for the Royal Borough of Kensington and Chelsea.

JCDecaux announced today that it has been awarded the Bus Shelter advertising contract for the Royal Borough of Kensington and Chelsea.
This 15 year contract previously held by Clear Channel, was awarded following a competitive tender process and includes the provision, installation, maintenance and advertising operations for 80 new Bus Shelters including 16 sites already approved for 84” digital screens.
Jean-François Decaux, Chairman of the Executive Board and Co-CEO of JCDecaux, said: “Further to the recent award of the TfL Bus Shelter concession in London, this 15 year contract for Bus Shelter advertising in the Royal Borough of Kensington and Chelsea is a significant win. Securing these additional premium locations including Brompton Road, Kensington High Street and King’s Road strengthens our London advertising portfolio and will enable advertisers to reach audiences in some of the most affluent retail and tourist destinations in London, with 40% of the retailers in the area classified as “Premium”.
Via: JCDecaux
 

Triple Contract Award for Primesight

Primesight has announced the expansion of its portfolio through three strategic contract awards. The combined expansion adds 640 new sites to Primesight’s existing portfolio and will deliver 30 million impacts per week on behalf of advertising clients.
Increased 48 sheet coverage
Primesight has extended the coverage of its 48 sheet portfolio by adding 168 new 48 sheets. The contract entitles the company to the management and marketing of the panels until 2024. This award brings the total number of Primesight’s 48 sheets in the region to 416, with most of the new panels located in Bristol and the across the South West and Wales regions. The panels occupy excellent locations and strengthen Primesight’s dominant position in the region.
Growing street furniture and 6 sheet business
Primesight has been awarded two separate street furniture advertising contracts in competitive tenders. Both contracts will be in operation for 1st Jan 2015:
A three-year contract with Strathclyde Partnership for Transport (SPT) will entitle Primesight to manage 398 x 6 sheets on 199 bus shelters across West Scotland. The contract was won following a competitive tender process.
Primesight has signed a five-year agreement with Royal Borough Windsor for the management of 74 panels across 37 bus shelters in Windsor. The contract was awarded after competitive tender.
Via: Primesight

JCDecaux Signs Contract to be the Media Partner for Edinburgh

JCDecaux has signed the contract to be the media partner for the city of Edinburgh. The 10-year contract (with an option to extend for five years) was awarded by the City of Edinburgh Council, following a competitive tender.
The contract covers the design, installation and maintenance of 436 advertising bus shelters and management of all non-advertising bus shelters in the city. This will include the first network of digital screens in the city centre. JCDecaux will also provide interactive “LiveTouch” screens in the main hub of Princes Street providing tourist, local and council information.
JCDecaux will also provide 60 large-format billboards including the first large-format digital screen and consult with the city for the provision of wayfinding signage and a city-wide bicycle-hire scheme.