Supermarket chain install a 'baby scanner' to promote new baby pack

SuperBrugsen wanted to create some excitement around their new ‘Babypakke’ – a lovely gift for upcoming parents containing allergy-free, organic products for new parents and baby . They also wanted to highlight how the SuperBrugsen supermarket chain lives up to its positioning of ‘Der er forskel’ (“There is a difference”).
They placed a real baby scanner next to a conventional goods scanner in the SuperBrugsen Matthæusgade in Copenhagen and invited some upcoming parents to do some regular shopping on the day of filming. They had no idea what to expect, resulting in a film capturing very real reactions and heart-felt emotion. They also caught the attention of the regular shoppers, some of whom also enjoyed a sneak preview of their babies. It was wonderful to capture the pure joy of all the upcoming parents and their families … plus the reactions of the general public!
[vimeo width=”300px” height=”200px”]168596449[/vimeo]

Tommy Hilfiger dominate Kongens Nytorv metro

As part of their Fall/Winter 15, European Rafael Nadal Underwear Campaign which has launched in 12 countries,  PVH took a Station Entrance Domination at Kongens Nytorv Metro Station entrance in Copenhagen, Denmark.
This Station, located within 100m of the Tommy Hilfiger Copenhagen Store, has been a key component location in their campaigns over the past couple of years.
PVH have made use of celebrities in their past campaigns (Kendall Jenner and Justin Bieber both for Calvin Klein in the SS15 season), with the aim of using their star appeal to attract strong brand attention. This season was no different with Tommy Hilfiger using Rafael Nadal as their brand icon. The Kongens Nytorv Metro Station entrance in Copenhagen helped drive awareness of this strategy with its highly impactful façade. With a large entrance wrap, the season’s creative was given an excellent platform to showcase the iconic imagery. Further in the station, elevator wraps assisted with repeat exposure and increasing brand recall. The station benefits from 253,000 passengers per week.
The campaign was planned by PSI.
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