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O2 Dominate Waterloo station for Launch of iPhone 7

O2 have completely taken over the Waterloo Immersion Zone Domination as part of their Smartphone Launch campaign for the new iPhone 7. The campaign, running from 12th – 25th September is certainly unmissable to commuters passing through Waterloo every day as it advertises their Yearly Upgrade Programme – whereby their customers can upgrade after 12 months without any extra cost. The campaign is part of the wider Smartphone Launch activity as it runs during the time as the iPhone 7 launch, giving consumers even more incentive to grab the new handset now.
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O2 Campaign Demonstrates Strength of the Network to Audiences

In the wake of being voted by U Switched as providing the best network coverage, O2 launch their new digital out-of-home (DOOH) campaign on 12th August 2016.
To illustrate the great coverage O2 provides, the campaign promotes the tens of thousands of free O2 Wi-Fi hotspots across the UK, as well as to demonstrate how well each location is covered. Utilising O2’s own business data, Iconic DOOH locations have been hand-selected within UK cities where O2 have particularly high levels of 4G coverage and free Wi-Fi spots.
The campaign will use Route data to establish the relevant city for each location and, using the Liveposter platform, O2 will dynamically serve localised messages displaying the number of Wi-Fi hotspots available in each specific area, along with the actual percentage of coverage in the area. Due to the screen copy being location specific, the campaign inspires audiences to feel that O2 coverage follows you everywhere you go. By optimising the copy and making it relevant to each city, O2 aims to increase brand awareness and reinforce their positive network message.
Forward Media have worked with Posterscope, using Liveposter technology and VCCP to tailor copy dynamically so that every single DOOH screen is relevant to each location.

JCDecaux in 15-year Deal with Vodafone to Improve Phone Coverage

JCDecaux has signed a 15-year global deal with Vodafone to help the telecommunications business improve network coverage.
The outdoor media owner will fit small cells into its street furniture in consultation with local authorities and planning regulations. Vodafone will install and manage the telecommunications equipment.
The cells will be deployed in more than 100,000 pieces of street furniture across the UK, Spain, Germany, Italy, the Netherlands, Ireland, Portugal, Australia, Qatar, Czech Republic, India, Turkey, Hungary and South Africa.
The deal follows a trial in Amsterdam where more than 160 small cells were installed on JCDecaux bus shelters to enhance network performance across the city.
Via: Campaign