Twenty-nine IPA member agencies have been awarded CPD Gold accreditation for their outstanding professional development programmes. These agencies have made a thorough commitment to learning and an evident improvement to the lives of their agency staff and to the development of their businesses. They were presented with their certificates at the IPA Members’ Lunch today (29 April 2015).
Posterscope has achieved Gold status for the 5th consecutive year (and platinum for the second). The judging panel said of Posterscope “This was a very impressive submission as a lot of change, both internally and in the OOH sector has been dealt with in a very professional way and CPD has in many cases led the way in this transition. It’s clear that there is a very positive CPD focus at Posterscope.”
To achieve IPA CPD Gold accreditation, agencies were required to write a paper which demonstrated the effectiveness of their CPD programme on business success. Their submissions revealed that they take a holistic approach to professional development regardless of the size of available budget and that they show creativity in building an energetic learning culture, in support of real business objectives. The agencies also provided clear evidence that CPD practice is not merely an add-on to operations but lies at the heart of their business, fuelling commercial success.
Full details on IPA Gold CPD Accreditation can be found here.
The IPA’s recent publication Why CPD is good for your business reveals that IPA CPD gold accredited agencies report, on average, have a 65% pitch conversion rate, save over £123k on recruitment fees and have an 85% staff retention rate compared to an industry average of 70% (IPA 2014 Agency Census Survey).
Says Caroline Baldwin, Brand Strategy and Planning Consultant, 2014 Chairman of Judges, “This year we saw the highest standard of submissions to date, with 29 agencies being awarded the coveted CPD Gold accreditation. The judges were extremely impressed with how the winning agencies have truly internalised the importance CPD has on achieving their business goals; the approach they have taken to bringing it to life; and the sheer creativity in how they captured their efforts. Congratulations to all the well-deserved winners!”
Says Patrick Mills, Director of Professional Development, IPA, “Once again IPA CPD Gold Accreditation proves that developing talent is good for business. The bar has been raised yet again in terms of quality of submissions. The breadth of initiatives shown demonstrates the commitment of agencies to CPD and the data shows how valuable it is in terms of client retention, staff retention, pitch conversion rate, improvement in margins and agency growth.”
The IPA’s CPD programme offers inspirational career development and training through engaging and effective courses and award-winning qualifications, ensuring agency practitioners’ skills always match their clients’ needs.