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Posterscope Belgium create pop-up store for Cubanisto

To promote the Cubanisto’s ’House of Mask’ parties everywhere in Belgium, AB Inbev, Vizeum, Isobar, Urban Media and Posterscope created a pop-up store during December in Brussel’s city center, with a custom-made branded storefront. People were invited to try out the new rum flavoured premium beer, inspired by the vibrant spirit of the Caribbean.
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Cubanisto – Discover The Spirit Within

AB InBev ran an interactive megaposter campaign in Brussels and Antwerp during the end of the year period to support its rum flavoured beer brand Cubanisto. Passers-by were able to change the special backlight led color by tweeting their favorite color @CUBANISTOMASK. This monumental stunt was part of a wider OOH campaign, including some digital screens, nighttime urban beaming and free tastings in top cities.
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Cubanisto Creative Changes From Day to Night

For the brand launch of Cubanisto, AB InBev’s new rum flavoured premium beer, Posterscope worked with Vizeum and creative agency, Ralph, to create an eye-catching OOH campaign that would stand out at any time of day.
From 19th May till 1st June, as part of a larger national 6-sheet campaign, one hundred day and night 6-sheet customisations will be deployed in key locations nationwide. In addition to this, eight day and night Mega-6s will target specific areas. The day and night printing technique allows two different creatives to be shown depending on the time of day and lighting. This allows passersby to experience a different creative during the day than they would at night, giving the campaign greater standout and reaching consumers throughout the day. Through the day and night changes, the campaign aims to highlight the message of bringing the spirit to light at night.
The wider campaign will be spread across all channels, including television, POS, OOH, digital and event/experiential.
Posterscope planned the wider media OOH campaign, while Hyperspace project managed the customisations.