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DHL's Scrum Challenge

As part of its celebrations as a worldwide partner for Rugby World Cup 2015, DHL has brought its ‘Scrum Challenge’ to London’s Covent Garden.
Booked with JCDecaux and executed by Bright Partnerships Worldwide, a DHL-branded 20ft shipping container complete with its very own scrum machine has been brought to Covent Garden, giving rugby fans the chance to win some exciting prizes.
Contestants can put their scrummaging skills to the test, and see how they measure up against a benchmark set by Adam Jones, former Welsh prop and DHL RWC Ambassador.
The Scrum Challenge machine also takes photos of fans ‘in the scrum’ which they are invited to share on Twitter using the @DHLRugby handle and #ScrumShareWin hashtag for the chance to win fantastic prizes, including Rugby World Cup 2015 tickets!
close up edit rug
Fiona Taag, Global Sponsorship Manager, DHL, said: “DHL’s Rugby World Cup 2015 campaign #ScrumShareWin celebrates the heartbeat of the game, the scrum.  So where better to bring the DHL Scrum Challenge to than the heart of London, Covent Garden?  We are really excited to get as many Londoners, international tourists and rugby fans joining in the scrum over the next couple of days.”
The campaign, which will be in Covent Garden on the 14th and 15th October, is part of a tour, activating at four Rugby World Cup venues: Twickenham Stadium, Cardiff Fanzone (Cardiff Arms Park), Newham Fanzone and Wembley Fanzone.
Via: JC Decaux

Heat-Sensitive Shipping Materials Double as DHL Ads

It seemed like worldwide shipping company DHL had pulled off an incredible advertising prank, by using other competitors shipping services and using heat sensitive ink to inscribe the words, ‘DHL is faster’ on the boxes. It turns out DHL had nothing to do with the trick, but they are certainly benefiting from the free publicity.
Well-known German ad agency Jung von Matt held an internal creative competition for its staff and the DHL prank was one result. To get around the fact that advertising campaigns can be expensive, Jung von Matt chose to use DHL’s competitors to do the heavy work. The agency created boxes that appeared black when cold — they were stored in walk-in freezers before being picked up — but then would slowly reveal the words ‘DHL is faster’ when they warmed in the carrier vans. Unsuspecting delivery men from competitors UPS, TNT and DPD all had to carry these awkwardly shaped boxes to particularly hard-to-reach locations, ensuring a lot of people saw the amusing message.
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Via: psfk