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Johnny Depp Surprises Fans as he Dresses up as The Mad Hatter for Interactive Disneyland Billboard

The ‘Alice Through the Looking Glass’ star sprinkled magic throughout the Happiest Place on Earth ahead of the film’s May 27 nationwide release.

Disneyland visitors got an extra sprinkle of magical fairy dust during their visit to the Southern California amusement park.
In advance of the May 27 nationwide release of Alice Through the Looking Glass, star Johnny Depp surprised Anaheim parkgoers while dressed in his Mad Hatter costume, complete with blue eyeshadow, curly red wig and orange hat.
While looking at what appeared to be digitized mirrors of Depp’s face, patrons throughout the Disney resort watched in amazement as he live-streamed on the billboards in character, both speaking and waving to gathering onlookers in real-time from a nearby studio space.
“Hi! May I fit you for a hat?” Depp is seen asking a young girl. “You have a wonderful cranium. Someone pick her up!” he continues as the young girl is raised close to Depp’s face on the screen.
The Linda Woolverton-written film, helmed by James Bobin, stars an array of A-list actors, including Anne Hathaway, Mia Wasikowska, Matt Lucas, Rhys Ifans, Helena Bonham Carter and Sacha Baron Cohen.
Video below:
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Via: The Hollywood Reporter 

Unsuspecting public given Disney surprise as Mickey and Co. set up shop

This is a great example of a low budget but engaging stunt, released this week to promote Disney Sides, a series of original Disney-inspired films created by teens.  In it, Mickey, Minnie and a host of other Disney characters surprise and mirror shoppers. Simple premise, works really well.
The video has had more than 54 million views on the Micky Mouse Facebook page and 3 million on YouTube.
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Via: PRexamples
 
 

Hulk Raises Tower Bridge in Projection PR Stunt

In a swish stunt in London, a 36 ft tall projection of the Hulk ‘raised’ Tower Bridge to ensure safe delivery of the new Disney Infinity video game as it traveled along the Thames in a barge.
Iron Man, Captain America and Thor were also amongst the projected cast of Marvel superheroes ensuring a consignment of Disney Infinity 2.0: Marvel Super Heroes traveled through London to reach GAME at Hamley’s toy shop on Regent Street safely.
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Via: PR Examples

Sound Shower on Eat Street @ Westfield for Disney’s Maleficent

Ocean’s Sound Shower technology, ‘ShoutOut’ is back and better than ever before on Eat Street @ Westfield for the film trailer of Disney’s new film Maleficent starring Angelina Jolie. The combined efforts of sound, image and motion deliver maximum impact for consumer attention out of home.
The campaign was planned and booked by Posterscope and Carat.
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Marvel’s Avengers Live Poster Video Stream

For the launch of the new Avengers Assemble movie, Disney, Posterscope and Carat created a live art experience in London’s Old Street. Over four days, artists painted the eight iconic Marvel characters on to a poster site; with the order dependent upon a public vote via twitter (each character had a unique #tag). The project, broadcast live online, clocked upwards of 1million viewing minutes.
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