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Primesight announces over 50 InLinks have now been installed across London

Primesight today announces over 50 InLinks have now been installed across London, offering advertisers more than 100 premium digital screens.
Since June 2017, users have had access to free ultrafast Wi-Fi, calls to UK mobiles and landlines and charging points through the InLinks.

  • More than 21,000 users have signed up for Wi-Fi with over 225,000 sessions to date
  • 7,000 GB of data has been used – which roughly equates to a feature film being downloaded 10,000 times
  • In total users have spent on average 85 seconds connected to the InLink tablets and engaged in 60,000 tablet sessions
  • Since launch, more than 16 brands have advertised on the InLinks
  • Warner Bros and O2 are two of the brands to have booked multiple campaign bursts on the InLinks, including O2’s advertising for Samsung and Apple handsets
  • TfL is the first brand to take advantage of the ultrafast free Wi-Fi, encouraging downloads of its new app

Currently installed in London, they occupy key, high footfall locations including Camden High Street, Finchley Road and High Holborn, with installation continuing over the coming months as the digital expansion continues. The latest InLinks have just arrived in Hammersmith & Fulham giving advertisers unrivalled access to highly desirable audiences in one of London’s wealthiest boroughs, around high footfall locations at Hammersmith Broadway, King Street and Shepherd’s Bush Green.
Naren Patel, CEO at Primesight said: “The usage statistics show just how welcome InLinks are to consumers, and advertisers are clearly reaping the benefits of being aligned to this multi-faceted advertising platform. We’re excited to celebrate over 100 InLink digital screens going live and are looking forward to rolling out the next InLinks in key areas of London and beyond.”
Via: OutSmart

Limited Space unveils the next location in roll out of its digital 'Orbit' network

Shopping centre media specialist Limited Space has unveiled the next location in the roll out of its giant-format digital network ‘Orbit’. The bespoke site, the thinnest double-sided LED screens installed in a retail environment in the UK, comprises two back-to-back screens produced by specialist LED designers and manufacturers infiLED®. Together, the screens offer advertisers 30m2 of digital display capturing shoppers from two directions in the high footfall central atrium of intu Milton Keynes.

Operating at the heart of one of the country’s fastest growing British towns, intu Milton Keynes has an annual footfall of 16 million people made up of the area’s young, prosperous and booming population that is rising twice the rate of the national average.
Limited Space Co-Founder and CSO Samantha Sida said: “We are truly excited to see the third new Orbit screen installed at intu Milton Keynes. We are fully committed to developing the best possible in-mall advertising opportunities, and Orbit’s eye-catching and unique features, including full zonal sound and remote LED surround colour-change, certainly fulfil this, providing huge creative scope for advertisers and entertainment for mall visitors.”
Roger Binks, customer experience director at intu commented: “This screen will make use of innovative technology and a high footfall retail destination to target shoppers already in a buying mind-set with the most engaging digital content.
“We’re rolling out the same kind of technology at intu’s popular shopping centres nationwide to give even more brands the opportunity to flourish at our high footfall destinations across the UK.”
The site’s sleek design delivers high definition dynamic display at 4.8mm pixel pitch with full zonal audio on both screens, which each measure 5m x 3m.
In addition, the colour of the built-in LED strip installed in the surrounds (between the back-to-back screens) can be changed remotely to complement an advertiser’s creative and drive even greater stand-out.
The Orbit network is set to comprise twenty digital screens, both elevated and installed at eyelevel, by the end of 2017, and 27 by the end of 2018. At full strength the network will reach more than 600 million shoppers a year. Advertisers will be able to take full domination of the network or take standard 10”, 20” or 30” slots as part of a six minute loop. Alongside advertising, the Orbit screens feature news and weather content.
Via: OutSmart

JCDecaux expands its Towers Channel with 4 new DOOH screens

The Towers Channel expansion sees 2 new additions to the London Towers with The West Cross Tower (outbound) and the Putney Tower going live. Located on key arterial routes, the Towers capture an affluent West London audience and are unmissable to those traveling in and out of the city.
JCDecaux’s unbeatable presence in major UK cities is further confirmed with the addition of The Sheffield Towers, which complete the National Towers Channel.
The latest additions add a combined 1.8 million weekly viewed impressions.
The Towers Channel now consists of 41 digital screens generating 43m weekly viewed impressions.
(Source: Route v24)
Via: JCDecaux 

Clear Channel unveils the first DOOH Christmas Gift Guide

  • Unique campaign will showcase Christmas gift ideas from six advertisers to 6.2 million consumers across the UK.
  • Uses the creative capabilities of DOOH to reach, engage and inspire shoppers.
  • First of its kind campaign running nationwide on 900 screens in key shopping locations across Adshel Live digital street furniture network.

Clear Channel has unveiled the first digital out of home (DOOH) Christmas Gift Guide, featuring gift ideas from a range of brands to inspire shoppers in the run up to the festive season.
The campaign showcases products from six advertisers and is currently running nationwide across 900 screens from Adshel Live’s digital street furniture network located in premium locations targeting shoppers on busy high streets and roadsides.
The first of its kind campaign was inspired by traditional printed Christmas gift guides and the concept has been adapted to utilise DOOH’s creativity and flexibility. Each 10 second spot includes all six brands in creative reminiscent of the traditional gift guide layout, and features subtle animation to drive cut-through and engage consumers. The campaign will be live during shopping hours and will be played out 2 million times during its two week run, reaching an estimated audience of 6.2 million people.
Chris Pelekanou, Commercial Director, Clear Channel, said: “The beauty of DOOH is both its flexibility and creative capabilities. The DOOH Christmas Gift Guide is a unique and creative solution developed to enable advertisers to put their brands at the forefront of peoples’ minds in the run up to Christmas. Its play on the traditional gift catalogue concept is a fun and effective way to inspire shoppers, and will reach large audiences across busy high streets nationwide through Adshel Live’s network of digital screens.”
Via: Clear Channel
 

Posterscope USA launches 'Boston Digital OOH Takeover' for Mastercard

To promote Mastercard’s Bank of America Small Business credit card, Posterscope USA launched a ‘Boston digital OOH takeover’, which  includes digital screens at Boston Airport, digital bulletins on the roads, digital urban panels on the streets and digital full motion spectaculars. The campaign targets BAC’s HQ in Boston’s Financial District and downtown areas with core small businesses and start-ups, with up to ten creatives specifically designed and scheduled to target weekends, mornings, lunch and late nights.
An exclusive rain trigger reads “Growing your business means weathering storms”
The campaign runs until November 26th and keep an eye out for an upcoming stunt with a flying car!

Countdown begins for world-famous Piccadilly Lights switch on

The countdown has begun for the world-famous Piccadilly Lights to be switched back on, after over nine months in darkness for major renovation work. To mark the moment, Landsec, the UK’s largest listed commercial property company and owner of the Lights, is launching the #PiccadillyOn campaign, bringing colour to life in aid of Barnardo’s.
The #PiccadillyOn campaign, which launches today, invites people around the world to be part of this remarkable moment in London’s history. For a minimum donation of £2.00, people can sponsor a unique colour chip which will form part of a 3D countdown clock on the screen, before forming part of a choreographed reveal moment in October.
At the moment of relaunch, the screens will be powered up with a spectacular display of the sponsored colours, each of which will be shown on screen and live streamed on Facebook for fans across the globe to watch.
Anyone can own a unique piece of London’s digital history by visiting www.PiccadillyOn.London, where they can choose their colour to support Barnardo’s and be part of this historic moment. Supporters will receive their unique digital colour chip to post on their social media channels.
All money raised will go to Barnardo’s, the UK’s largest children’s charity and Landsec’s national charity partner for 2017. Coca-Cola, which has long been part of Piccadilly Lights’ history, has kicked off the fundraising with a donation to sponsor their red colour chip.
The Piccadilly Lights site has been under renovation since January. The original patchwork of screens is being replaced with a single state-of-the-art 4K LED digital screen and live technology hub. This will be the largest screen of its kind in Europe and will be able to divide into six full and subtle motion segments. Advertisers will be able to stream live videos, lifestyle updates, such as weather and sports results, and real time social media feeds.
Vasiliki Arvaniti, Portfolio Manager at Landsec said:
“#PiccadillyOn continues Piccadilly Lights’ tradition for innovation, offering brands pioneering technology to connect with and create new experiences for the 100 million people who pass through Piccadilly Circus every year. It’s a privilege to be able to fundraise for Barnardo’s as we deliver such a historic moment for London.”
Javed Khan, Barnardo’s Chief Executive said:
“We’re absolutely thrilled that Landsec has chosen Barnardo’s, the UK’s leading children’s charity, to be the beneficiary of the #PiccadillyOn campaign. By sponsoring a colour, members of the public will literally be lighting up the lives of thousands of vulnerable children and helping them to have brighter futures.
“A donation will allow us to continue our vital work supporting children most in need to lead positive and fulfilling lives.”
  
Aedamar Howlett, Marketing Director at Coca-Cola Great Britain said:
“The Piccadilly Lights have been an important part of our marketing strategy for over 60 years and we’re proud to continue this legacy with #PiccadillyOn, which not only supports an important UK charity but allows members of the public to be part of advertising history.
“We look forward to a new chapter for the Piccadilly Lights and showcasing new Coca-Cola content on the innovative screen.”
Landsec worked with premium digital out-of-home media owner Ocean Outdoor to secure permission from Westminster City Council to undertake the major upgrade.
Ocean Outdoor CEO Tim Bleakley said:  “Piccadilly Lights is the world’s most complex, feature rich advertising display and surpasses all other out-of-home sites for its technical and interactive broadcast capabilities.
“Operationally, Piccadilly Lights will be like running six TV channels. No other screen can synchronise content from six advertisers to a precise broadcast transmission schedule which is timed to the second. This project is a terrific investment in the development of digital out of home; it demonstrates pioneering leadership and innovation in this field.”
The new screen was manufactured by Daktronics and is supported around the clock by a bespoke technical hub developed by Landsec, Ocean and London based Digital Media Technologies.
To get involved and be a part of the iconic switch-on moment, people can choose their colour and donate at www.PiccadillyOn.London and share their support on social media using #PiccadillyOn.
Via: OutSmart

Limited Space continues roll out of digital screen network with multiple additions

Limited Space, the shopping centre media specialist, is continuing the rollout of its brand new Orbit digital screen network, with the installation of a giant screen at intu Metrocentre, Gateshead.

Measuring 7x4m, the site is the largest available digital screen in UK shopping centres alongside Limited Space’s Orbit screen at intu Lakeside, which was launched in June this year.
As well as delivering high definition dynamic display at 4.8 pixel pitch and full audio as standard, the screen is the second site in the Orbit portfolio to use specialised rotational technology. In addition to linear, interactive and dynamic content, as part of a creative DOOH experience the screen can seamlessly move from landscape to portrait to deliver unique, impactful and memorable campaigns.
Limited Space’s Orbit network will continue to expand with installations planned for intu Milton Keynes, St Enoch and SOAR at intu Braehead over the next few weeks, taking the entire network to a total of 17 giant landscape screens across 12 flagship shopping centres.
Via: Limited Space

Clear Channel International partners with the United Nations to raise awareness of civilian casualties during war

Clear Channel International (CCI), one of the world’s largest outdoor advertising companies, has partnered with the United Nations (UN), providing a wide variety of prime digital Out of Home (DOOH) advertising space across 16 markets worldwide for the UN’s global humanitarian #NotATarget campaign. The campaign ran from the 16 to 19th August, and aims to tackle the targeting of civilians in war.
Recognising DOOH’s scale of reach and audience targeting capabilities, global marketing and advertising agency VML worked with Clear Channel International to amplify the campaign by contextualizing creative, ensuring the most relevant messages ran across a range of locations and within best practice guidelines.
Throughout the duration of the #NotATarget campaign, Clear Channel International’s DOOH screens hosted a number of thought-provoking and impactful UN creatives in real-time across some of Europe’s largest capitals and city street furniture.
In addition to these rolling creatives, video billboards featuring core campaign video and photography, as well as user recorded videos using the UN’s #NotATarget Facebook camera effect was broadcast on a Clear Channel International screen in Times Square, New York on Friday 18 August and Saturday 19 August.
Markets involved in the campaign include the United Kingdom, Italy, Belgium, the Netherlands, Switzerland, Sweden, Norway, Finland, Denmark, Mexico, Brazil, Chile and Peru.
In the United Kingdom, the campaign ran across Clear Channel UK’s super premium digital brand, Storm, in London.

Smirnoff Cider uses location data and weather-activated DOOH to reach summer socialisers

As warmer weather returns across the country, Diageo continues its summer campaign for Smirnoff Cider with the launch of new dynamic digital Out of Home (OOH) that activates when the outside temperature reaches 19 degrees.
Devised by OOH and location marketing specialist Posterscope and media agency Carat, the campaign seeks to capture the attention of people at the right time for enjoying a drink outside and drive trial of Smirnoff’s vodka-based fruit cider range.
The campaign uses real-time weather and temperature data triggers, as well as mobile, social and in-app location data from Posterscope’s partner Locomizer to determine summer behaviours and audience hotspots and identify prime screen locations.
Featuring two Smirnoff Cider flavour variations, the campaign is activated through Posterscope’s Liveposter platform and switches from a standard creative execution to a “hot execution” as weather temperatures reach the requisite level.  Additional short-term  are added to the campaign to boost reach when the weather forecast indicates sunny skies.
The campaign prioritises pedestrianised areas in proximity to Smirnoff Cider on and off-trade stockists, and appears at optimum times of the day and week for socialising.
The work will run across Clear Channel’s Adshel Live network nationally and JCDecaux’s LDN network. The campaign will also include an upweight of large format digital sites through Ocean Outdoor and Outdoor Plus around the August bank holiday, as well as Tesco POS digital smart screens across the duration.
Sam Salameh, Head of Smirnoff at Diageo, said: “Smirnoff Cider is available in three unique flavours – Passionfruit & Lime, Raspberry & Pomegranate and Mandarin and Pink Grapefruit. With vodka, crisp and lightly fizzed, Smirnoff takes cider to the next level! By creating a campaign based on strong behavioural data that responds to weather conditions, we are able to reach our target audience at a time and place when we know they will be most responsive to our messaging.”
Marc Bartholomew, Business Director at Posterscope added: “The brief was to make Smirnoff Cider the alcoholic choice of summer by deploying a disruptive and pioneering campaign that delivers reach, recency and impact.  As warm weather returns across the country, our temperature-activated campaign will be both effective and efficient at meeting this objective.”

Outsmart reveal 30% increase in DOOH revenue growth in Q2

Outsmart has announced that digital out-of-home (OOH) advertising revenue reported for the quarter April to June 2017 is £127 million – a significant 30% increase on Q2 2016. Digital now accounts for 46% of all Out of Home advertising revenue, an increase of 10 percentage points on Q2 2016.
The conversion of premium classic OOH sites into digital, coupled with advertiser adoption of the flexible, dynamic and creative opportunities offered by digital formats, is driving significant growth in digital OOH.
Total OOH revenue for the quarter is £278 million. This is up 1.7% year on year.
On a half-yearly basis, the market is up 0.6% on H1 2016 as a result of the growth in Q2 this year. The growth also indicates that the OOH industry is in a strong position as it embraces the opportunities offered by technology.
Justin Cochrane, Chair of Outsmart, explained:
“The OOH industry is rebalancing as the digital transformation continues, but classic OOH will continue to have a vital role for advertisers with its scale, reach and frequency.”
Mark Maitland, Strategy Partner at PwC Media, commented:
“This quarter Digital Out of Home accounts for the highest proportion of revenue the sector has seen. We are looking forward to seeing the further developments in the use of technology for both display and buying that will push this number closer to the 50% mark.”
Via: OutSmart