The 10th Anniversary season of Mountain Dew’s Dew Tour continued last weekend with the Toyota City Championships held in Brooklyn, New York. The third stop on the 2014 schedule saw many of the world’s best BMX and skateboard athletes take part in the action, and attendees were also given the chance to get involved through a unique VR experience.
During the event, Mountain Dew debuted its Virtual Reality Skate Experience. This live-action 3D, 360°, binaural audio-branded experience is one of the first of its kind developed for the new Oculus Rift DK2 developer headset. Fans who attended the action sports exhibition in Brooklyn were given the chance to virtually become part of the Dew Skate Team. They were able to feel as though they were riding alongside the pros through some of the most iconic spots in Las Vegas.
For attendees, it was a ride down the Vegas strip they would likely never forget. The epic virtual reality skateboarding experience put fans in the center of the action and after they were done, they walked away with a split-screen video of their experience, which they could share with friends and family on social media.
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A giant coconut took over Southbank, with public being warned of the danger of falling coconuts.
The stunt, arranged to promote coconut juice Vita Coco, is part of a wider campaign to show how drinking Vita Coco is so much easier from drinking from a coconut itself – but the end taste is the same.
Created by Taste PR, with Vines by BrandsonVine, the campaign is being promoted through the tag #DangerFallingCoconuts.
Via: The Drum
We mined 3 years of met office weather and Stella Artois sales data and highlighted that the weather has a significant impact on sales. Sales actually increase by 15% when the temperature goes above the norm for that month.
This provided us with the perfect activation insight to be live at a moment of heightened consideration. In July this trigger is 23 degrees. As such, we built and plugged in a bespoke platform to 400 Tesco smart screens across the UK which turn on Stella Artois Cidre advertising, across TV areas on days when this temperature trigger is met.
The campaign which runs from the 30th June – 31st July will only display Stella Artois messaging at a point of heightened consideration, maximising relevance and minimising wastage.
Stella Artois are the first brand to use the network in this innovative way, leading the way in OOH communications.
Canadian beer brand Molson, which previously gave away free beer to people carrying Canadian passports, is back with another ‘patriotic’ campaign.
Titled ‘O Canada’, participants could earn themselves a cold ‘brewski’ by simply singing the Canadian national anthem to the brand’s Beer Fridge.
This fun, interactive campaign was created to celebrate Canada Day on 1 July.
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Via: Design Taxi
Stella Artois, official sponsor of Wimbledon 2014, has launched an OOH campaign that utilises traditional and the latest OOH innovations, to build on their association.
A national 48 and 96 sheet campaign, proximity one off banners, and 6 sheets on the way to the event, will all drive mass coverage of the sponsorship. The highlight of the OOH campaign is the use of JCDecaux’s Motion@Waterloo screen, where Posterscope and JCDecaux have developed 5 templates which bring in social from Instagram and Twitter, real-time copy updates from Wimbledon, as well showcasing branded Stella Artois content.
The screen, which is scheduled to deliver what consumers want, when they want it, fuses connected commuter insight with timetable data, thus making every ad shown relevant to how consumers are thinking and feeling in the station.
On days 5 and 6 there was an exciting twist, where Stella Artois gave away Wimbledon tickets through a centre court experience, delivered by psLIVE and JCDecauxLive.
The campaign was planned and bought by Posterscope and Vizeum with media and production delivered by JCDecaux.
This campaign is another example of Stella Artois pushing the boundaries of digital technology to deliver relevant communications.
To celebrate the upcoming National Piña Colada Day on Thursday 10th July, Malibu are bringing the beach to London! Using a vinyl production technique, Malibu have turned four bus shelters into a Malibu beach. In addition to this, tactical digital space on Clear Channels LD6 network will announce the arrival of the big day at specific times in the morning and afternoon of the 10th July. Malibu are also offering all Metro readers a free* Piña Colada at participating bars on the day. All media is linked to the hashtag #Doyoulikepinacoladas.
LD6s have been selected on key dates and day parts across the summer to reach a ‘Young Fun’ audience when they are most likely to be enjoying themselves, socialising with their friends outdoors and memorable summer experiences through social media.
This campaign runs in conjunction with Malibu’s overall summer campaign ‘Best Summer Ever Project’. Malibu encourages you to have the #BestSummerEver whatever you’re up to, whoever you’re with, and whatever the weather! In addition to OOH, the wider campaign spans VOD, search, and mobile channels, including a mobile display first.
This campaign was planned and bought by Havas Media and Posterscope.
* When they buy one in participating bars
As part of their World cup activation campaign Budweiser became the first brand to use London’s IMAX as an experiential venue.
Inviting 400 trade partners and competition winners to watch the game on Britain’s largest cinema screen, Budweiser created an atmosphere that was as close to being at San Paulo without getting on a plane. After the result most England fans were probably happy that it was only a tube ride home!
The IMAX is regarded as a world class venue for brands to make world class statements and is now available as a fully integrated experiential location.
The combination of the UK’s number one out of home site, Europe’s largest advertising canvas measuring 1720sqm and the UK’s biggest cinema screen helped make a huge statement to Budweiser customers and a great nights entertainment. The exclusive pouring rights for Budweiser also probably helped ease the pain for the England fans.
The campaign was planned and booked through Vizium and Posterscope.
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Via: Ocean Outdoor
Following on from the success of Buxton’s activity around the Ashes last year, this campaign aims to reposition the brand as fun and energetic. Buxtons are asking the public to take part and tweet about what gets them naturally pumped up for the chance to win numerous prizes, including red letter days & an all-expenses paid weekend getaway to Buxton.
The campaign is running nationally across multiple formats including Transvision, Rail D6s and Roadside D6s throughout June.
LIVEPOSTER built and delivered the platform that allowed the tweets / imagery to be updated across the Transvision network.
Just like many people around the world, the Japanese like to let their hair down by having a drink or two—or in the case for some, one too many.
The result is drunk sleeping—people who get so intoxicated, that they end up sleeping on the streets.
To shame these drunks, ad agency Ogilvy & Mather and Tokyo bar chain Yaocho have teamed up in a campaign that turns these people into PSA billboards.
Called ‘The Sleeping Drunks Billboard’, the sleeping drunks are framed using white tape and turned into streetside human billboards. The hashtag ‘#NOMISUGI’ is used to caption them, which translates to “too drunk”.
When members of the public encounter these impromptu billboards, they are encouraged to capture them on Instagram—shaming these people into behaving better and to drink more responsibly.
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Via: Design Taxi