Posts

EasyJet creates in-flight grottos with Captain Claus

EasyJet is launching in-flight grottos on more than 100 flights to give customers a festive surprise.

Santa Claus will meet children on the flight and hand out gifts.
The campaign is supported by an online film which captures reactions of passengers as Captain Claus appears from the cockpit.
The work has been created by VCCP and PR agency Taylor Herring.
Tina Milton, head of cabin crew at easyJet, said: “We fly millions of people home or on holiday over the Christmas period and we want to get the festive feeling started on board.
“We have hired the world’s most famous pilot to fly on over 100 selected flights and give over 20,000 passengers an incredible surprise.”

Via: Campaign Live

EasyJet plays on spontaneity with “Take off immediately” stunt

The idea behind Easyjet’s concept was really to play on spontaneity. With a teasing campaign on Facebook and an ePanel installed at the Geneva and Basel train station, EasyJet invited fans and travel enthusiasts to join a live contest that would take place between 4pm and 5pm at the train station.
Participants had to come with a friend, their luggage, their passport and the EasyJet App on their smartphone ready to take off to a surprise destination in Europe.

About 300 people joined each of the 4 events hoping to win one of the 5 free weekends, including a flight and hotel, offered by EasyJet. Participants could register directly on the ePanel to participate in the prize draw. Every 10 minutes, the winners, the destination and the departure time were displayed on the screen after a countdown full of suspense and enthusiasm. The winners were immediately invited to check-in for their flight before heading to the airport. 

Via: Best Ads on TV
 

easyJet creates immersive travel experience for Londoners

easyJet and the Netherlands Board of Tourism & Conventions teamed up to create a mysterious plane door, which appeared overnight in Shoreditch. The door left passers-by intrigued about what is on the other side however EasyJet disclosed that beyond the door there is an installation, which provides a show-stopping, immersive experience designed to inspire people to travel.
On the 14th and 15th October the free experience took visitors on a whistle-stop tour through contemporary Holland guided by a full cast of live actors. Curious passers-by were instantly transported into a world where they met intriguing characters, larger-than-life surroundings and plenty of surprises along the way.
Those unable to experience it over the two days can still see it via an exciting 360 film – produced using the latest technology to capture immersive footage of the activation – and chance to win their very own adventure in a special flight giveaway.
Ian Cairns, Head of Brand and Marketing Services at easyJet, said:
“Generation easyJet are adventure-seekers and this bespoke, immersive activation totally reflects the fun, energy, exuberance and inclusivity of our brand. We can’t wait for people to experience Holland’s amazing sights without leaving central London. We, along with our partners the Netherlands Board of Tourism & Conventions, wanted to bring something special to Londoners and show them first-hand what Holland has to offer to inspire them to travel.”
Via: prexamples

Portfolio Items