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Elonex launches new Birmingham Lights wraparound billboard

Elonex has launched a Times Square style Wraparound Digital Billboard, Birmingham Lights, at the heart of Birmingham City Centre.
The new large-format digital billboard, named Birmingham Lights, is the first of its kind in the city and wraps around two sides of The Square building in typical New York fashion on the busy corner of Bull Street and Corporation Street.
Now live, the new digital structure is elevated to be clearly visible in its central location to huge city centre audiences.
Positioned opposite House of Fraser and Martineau Place, Birmingham Lights broadcasts digital out of home advertising content in two different directions. With one side facing the route to Bullring Birmingham and Grand Central, and the other to Colmore Row and Snow Hill Station.
Featuring High Dynamic Range (HDR) technology and delivering the highest resolution LED display in Birmingham City Centre, the wraparound billboard can be utilised by advertisers as one continuous 96 sheet digital screen or as two separate 48 sheet digital screens, to provide the ultimate canvass for the most creative marketing campaigns.
Commenting on the LED manufacturer and media owner’s latest digital out of home installation, Nick Smith, CEO at Elonex, said:
“Bringing this new advertising structure to Birmingham City Centre reinforces Elonex’s reputation as being a progressive and rapidly expanding digital media owner.
“Inspired by what we’ve become used to seeing in New York, this wraparound billboard is sure to be a big hit with the Birmingham public and also advertisers wanting to gain maximum exposure in the city.
Birmingham Lights is certain to enhance the city’s digital architecture and become a major focal point for passers-by, and we’re proud to be leading such innovation in the region.”
Via: Elonex Outdoor Media

Giant digital billboard StarLights goes live at Spaghetti Junction

Digital-Out-of-Home media owners Elonex has launched a new giant digital billboard at the UK’s busiest motorway junction, Spaghetti Junction in Birmingham. The new digital billboard, which measures over 4000 square feet, will be known as StarLights.
Designed, manufactured and constructed by Elonex, StarLights consists of two super-size LED HDR (High Dynamic Range) advertising screens. The screens are positioned to face high volume traffic travelling both north and south at the iconic Spaghetti Junction location, the main route to and from Birmingham city centre and gateway to the entire UK motorway network.
The new giant structure is situated high above the Star City entertainment complex adjacent to junction 6 of the M6, and highly visible from incredible distances went live broadcasting digital advertisements from international brand launch partners DiRT4, British Athletics, Caterpillar and I Saw It First.
StarLights will deliver more than 40 million audience advert impacts every month to become the most seen digital advertising site in the Central Region, and further adds to the ever growing Elonex portfolio of large-format Digital-Out-of-Home advertising screens at prominent locations across the UK.
So far in 2017 Elonex has installed at least one new digital screen in the UK every week, meaning the Elonex UK advertising network now consists of more than 1500 digital screens.
Known for its innovation in the marketplace, Elonex has also announced StarLights will be partly solar powered to acknowledge a new dawn at the former site of Birmingham Power Station where its positioned within the Star City complex, and to provide a modern, clean and environmentally friendly means of power generation.
Commenting on the launch of Star Lights, Nick Smith, CEO at Elonex, said:
“StarLights is perfectly positioned to target huge audiences as commuters travel through the Midlands and on to a multitude of UK destinations. Add to that its iconic location of Spaghetti Junction and targeting the main route in and out of Birmingham, and StarLights presents brands with unique showcasing opportunities.
“We’re very proud to add StarLights to the Elonex Digital Network and its launch strengthens our reputation for delivering large-format digital locations and for being a media owner with the ability to solely design, manufacture, construct and operate our entire screen portfolio.”

Star Lights set to shine bright at Spaghetti Junction in Birmingham

Elonex Outdoor Media has announced it is to construct Star Lights at Spaghetti Junction on the M6 in Birmingham, which will be the largest motorway facing digital billboard in the UK.
The super-size structure will deliver 200 square metres of digital advertising space and be located above the Star City entertainment complex adjacent to junction 6 of the M6.
Due to go live in early April 2017, and following an investment of £3.8 million by Elonex, this new Digital-Out-of-Home advertising site will be known as Star Lights.
Star Lights will create an iconic backdrop to the landscape at the busiest motorway junction in Great Britain, and be the most prominent digital outdoor advertising location in the central region.
Designed to be highly visible from incredible distances to traffic travelling both north and southbound on the M6, Star Lights will broadcast advertising content utilising Elonex Digital LED Technology and be focused on delivering more than 20 million audience advert impacts every 2 weeks.
Star Lights will also be partly solar powered to acknowledge a new dawn at the former site of Birmingham Power Station where it will be positioned within the Star City complex, and will provide a modern, clean and environmentally friendly means of power generation.
News of Star Lights comes in a month when Digital-Out-of-Home media has hit the headlines with the UK’s two largest roadside billboards, Piccadilly Lights in London and the Elonex operated digital site at junction 9 of the M6, both being switched off to facilitate refurbishments.
Commenting on the launch of Star Lights, Nick Smith, CEO at Elonex said, “After lots of hard work, it’s great to get this project over the line. Star Lights will present huge opportunities to advertisers with mass audiences guaranteed, and those in the advertising industry will know there’s no coincidence in the site being only yards away from where the world’s biggest ever poster for the Adidas Beckham campaign once appeared across at Fort Dunlop.”
During the installation of Star Lights, Elonex is to position a temporary digital screen above the M6 at Star City. The temporary screen will start broadcasting in February, before Star Lights is unveiled in April and goes live featuring advertisements from specially selected launch partners.
Via: Elonex
 

New Elonex Digital Screen Set to Target Busy A45 into Birmingham City Centre

A new digital advertising site is set to be unveiled on one of the busiest routes heading towards Birmingham City Centre.

Digital Out of Home specialists, Elonex Outdoor Media has announced plans to add to its already impressive portfolio of digital roadside screens by building a new standout site in Birmingham on the A45, where high volume City Centre bound traffic is present at all times of the day.The new digital screen, which measures 24 square metres, will be located on the gable end of Delta View House, immediately next to a new Morrisons store on the busy A45/Coventry Road. The site is just two miles away from Birmingham Airport and junction 6 of the M42, on  one of the major travel routes into Birmingham City Centre.
Positioned to face all City Centre bound traffic and dominating its location, the new digital screen, which will be known as the A45 Mega 6, is full motion and will be visible to commuters from an incredible distance in a highly congested travel area which is renowned for huge dwell times.The new Elonex screen, which will provide the only digital advertising offering on that stretch of the A45, will deliver in excess of 10 million audience impacts annually and allow both national and local brands to target the location’s much sought after, captive audience in high impact digital format for the very first time.