Posts

8 Outdoor secures 1-year contract with Emirates

8 Outdoor has partnered with Emirates, the Dubai-based airline, for a year-long domination of the Digital Out of Home media owner’s Heathrow Terminal 5 site.
The only exterior large format digital screen at the airport’s Terminal 5, the site is situated in one of the most prestigious locations at Heathrow, reaching an audience of frequent flyers and C-suite executives arriving into the UK. 8 Outdoor launched the full motion site in April 2017, with previous advertisers on the screen including Jaguar Land Rover, Vogue and Ralph Lauren.
Cennydd Roberts, CEO, 8 Outdoor, said: “As we continue to expand as the fastest growing out-of-home media owner in the UK, we are thrilled to see our premium Terminal 5 screen attracting new advertisers of this calibre. Its positioning and impact is perfect for a client such as Emirates, taking advantage of the large format brand fame a screen in this location offers. In addition, the flexibility of our digital out-of-home portfolio allows for powerful and relevant contextual campaigns – perfect for a year-long domination.”
Joanna Mikolajczyk, Business Director, Arena Media, said: “8 Outdoor’s Terminal 5 site is the latest addition to the Emirates long term holding strategy, which aims to bolster awareness at the key airports they fly from. Located at T5, the home of BA, it offers a great opportunity to showcase the Emirates routes and product offering to a key target audience.”
Via: OutSmart

Emirates Customise the Colossus

Emirates have really gone to town this time with their long term holding, the Clapham Colossus, Europe’s largest backlit billboard providing huge standout and 3.4 million reach a month.
In previous years Emirates has used a site customisation, however they have gone one step further this year to promote their increased flight frequency on the A380. This involves a plane 2D cut out flying from London with Led lit jet streams.

Emirates targets Heathrow Airport passengers with spectacular OOH site

April 27th 2015: As part of its ‘Hello Tomorrow’ global marketing campaign, Emirates is strengthening its already dominant presence at Heathrow with the launch of a special-build campaign with JCDecaux Airport on the iconic Central Terminal Area Welcome Site.
Occupying the gateway to one of the world’s busiest hubs, the 37.2m by 3.8m illuminated location spans the width of Heathrow’s entrance roundabout, is visible from over 500 metres away, and provides the first brand message for 100% of vehicular traffic as it enters Heathrow from the M4.
Emirates’ creative execution promotes the airlines’ Airbus A380 planes and underlines its position as an enabler of global connectivity and meaningful experiences with the strapline: “Your remarkable journey begins here. Experience the Emirates A380”. In an innovative twist, the special build is designed so that the image of the plane appears to fly off the billboard.
The long-term campaign was planned and booked with JCDecaux Airport by Havas and Posterscope’s international division PSI.
Alan Sullivan, Managing Director of JCDecaux Airport, said: “We are delighted that Emirates has seized the opportunity to ‘own’ Heathrow’s most famous landmark site with a special-build campaign that showcases the unmissable branding potential of this classic Out-of-Home location.”
Natasha Murray, Managing Director at Havas said, “We are absolutely delighted to have secured the iconic Heathrow Welcome Site. This is a prominent site within an excellent location and provides Emirates the opportunity to speak to those travelling through the World’s busiest hubs”.
Robin Hall, Managing Director at PSI, said: “The site is ideal, passengers have a heightened sense of excitement and awareness arriving at the airport. Emirates have created an ownership of that point of the journey, using great creative in an iconic location.”
Jonathan Coen, Retail Director at Heathrow, said: “As the UK’s hub airport, Heathrow sees 73 million passengers pass through its doors every year. This site is a perfect spot for Emirates and we’re delighted with the creative.”
Emirates’ campaign complements its other long-term locations with JCDecaux Airport in the interior and exterior of the airport, including: the new TTS (Train Transit System) location that leads passengers towards Terminal 5’s satellite terminals, and the iconic branded A380 plane situated on the Central Terminal Area roundabout, targeting all vehicular traffic travelling to Terminals 1, 2 and 3.

Emirates Upcycles its OOH Advertising Posters into Reusable Shopping Bags

In a move to recycle and create brand advocacy, airline company Emirates has transformed a large out-of-home banner into shopping bags.
Taking a 208 square meter poster from its ‘Hello Tomorrow’ campaign, first displayed on the outside walls of Zurich Airport, Emirates has used the material of the poster to create more than 300 quirky and reusable shopping bags.
With the help of Feinschliff, a Swiss-based socially integrative company which supports long-term unemployed people in returning to the labour market, the large sheet of PVC was upcycled into a limited edition line of one-of-a-kind shopping bags.
Each bag was also branded with the airline’s ‘Where will you be tomorrow’ tagline, giving the ad campaign greater longevity.
[youtube width=”300px” height=”200px”]TARcYCzo7G0[/youtube]
Via: Design Taxi

Emirates Promotes New Aircrafts Targeting Gatwick Passengers

In early June Emirates became the first carrier to regularly fly A380s into Gatwick; we created a campaign that promoted the additional capacity of these aircrafts and the expanded destinations flown.
The two-week campaign which runs until the 22nd June, spans across OOH, press and online and reinforces the perception that Emirates is a modern brand, leading the way in aviation. The campaign messaging allows us to shout about the ‘new news’ that Emirates regularly fly A380s into Gatwick, whilst also serving to leverage market share drivers such as safety and modernity.
In order to promote Emirates new aircraft flying out of Gatwick, Posterscope executed a location-specific campaign featuring over 97 different pieces of copy across numerous different OOH formats and environments. The campaign features regional OOH across large formats in order to raise awareness in an impactful way. By overlaying our mapping tools onto the Gatwick catchment, and utilising postcode data, we were able to identify the highest populated areas within a 60 minute drive of Gatwick. This ensures we target the most relevant areas. Using ‘Planner,’ our proprietary algorithm based optimiser app, data was combined for planning the most relevant formats in the market and audience delivery was reported through Route data.
A Victoria Station Domination is also being used to provide significant standout in the hub station for Gatwick airport. This key commuter station targets anyone heading towards Gatwick, with over three million potential passengers passing through it each fortnight.
In addition to this, geo-targeted press titles and online placements as well as digital activity are being used to support OOH.
This campaign was planned and booked with Posterscope and Havas, with creatives by Geometry.

Emirates Launches on Iconic Digital Formats

Earlier this week Emirates launched on iconic digital formats nationally to increase awareness of their unique product offerings.
Posterscope selected line by line, the most superior and impactful locations nationally, focusing on key cities to position Emirates as the market leader. Using insight we have identified that consumers are most likely to consider purchasing flights and/or holidays on Monday to Wednesday. In light of this, Emirates have tactically used iconic digital OOH and focused on these specific days.