Eurostar Helps People Start the Year in Style

Eurostar has launched its January Sale campaign, which is currently live across a number of environments in London and Birmingham. The campaign aims to inspire people to start the New Year in style by ticking off European locations that consumers have always wanted to go to, but haven’t got round to visiting yet. The four routes that Eurostar are promoting are Lyon, Bruges, Brussels and Paris.
The campaign also marks the start of Eurostar’s new brand position focussing on inspiring real connections with people and culture.
The campaign is live until the 12th January on Mall, Rail, Roadside and Underground formats across London and Birmingham

Société Générale's RWC Welcome

Now that one of the world’s greatest sporting events has officially begun at the ‘home of rugby’, passengers travelling through Eurostar UK are being greeted in style by official RWC 2015 sponsor, Société Générale.
Proudly voicing their campaign; ‘We are the bank that believes in team spirit’, Société Générale have completely ‘owned’ the Eurostar terminal with a combination of 3D Hanging Banners, vinyl wrapping of the Departure Lounge Charging Stations and domination of the digital network, throughout both the Departures and Arrivals areas.
With vibrant artwork showcasing a montage of rugby highlights, rugby statistics and welcome messages from the brand’s ambassador, Jonny Wilkinson, this campaign truly captures the global excitement of this momentous sporting event.
Targeting not only rugby fans, but also Société Générale’s core demographic, the business and finance community, Eurostar is the perfect environment to do just that with 34% of passengers travelling on business.
As one of the gateways to the games, Eurostar is expected to see over 1.5million people passing through its doors during the tournament, each of which will not be able to miss this immersive campaign from the proud sponsors of the #RWC2015.
The campaign has been planned and booked by Posterscope’s international division, PSI, and Carat with JCDecaux Airports

St. Pancras Turns Digital

JCDecaux announces the next step in its digital rail expansion by unveiling the first ever 80” state-of-the-art digital screens at London’s St. Pancras International Station.
Eight new screens will provide advertisers with digital Out-of-Home opportunities in key locations throughout the station’s retail space and concourse.
St. Pancras will be the first station to benefit from JCDecaux’s new 80” digital screens.
The screens are situated in close proximity to high-end retailers and will complement the two Transvision large-format digital landscape screens that are positioned either side of the departures board.
In addition to Eurostar services, East Midlands Trains, Thameslink and Southeastern are serviced by St. Pancras.
Via: JCDecaux

Eurostar dresses giant St Pancras statues for new uniform publicity shot

Eurostar celebrated the launch of its new staff uniform at London St Pancras station this morning by dressing the “kissing couple”, depicted by ‘The Meeting Place’ statue, in the updated designs.
The new uniforms were introduced by train manager Adele Gent and station shift leader Simon Gent, who recreated the amorous embrace at the statue’s feet.
Via: Marketing Magazine