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Westfield opens Phase 2, expanding Ocean's portfolio

Westfield London Phase 2 opened this morning, adding three new digital out-of-home screens to Ocean’s portfolio.
The Gateway @ Westfield London, The Northern Totem @ Westfield London and Westfield Square launched with creative from adidas, Beats, Pandora, Samsung and John Lewis.
Shoppers flocked to the new stores, as Westfield continues to offer the lowest reliance on peak hours than any UK OOH environment.
Those stores running special events included Space NK, adidas, H&M, west elm, BoConcept, Penhaligon’s, The White Company and Emperor (continuing Westfield’s legacy of retail firsts with its first ever UK base), alongside the opening of the flagship John Lewis store, home to 230,000 square feet of retail quality.
Hailed as proof of “the resilience of London” in the face of Brexit, the launch of this second phase of Westfield London brings 80 new shops and restaurants to White City. It will in time host Ichiba (the biggest Japan Centre in Europe) and Putt Shack, a ‘world first’ in social entertainment.
Home to an annual spend of £3.2 billion, Westfield London and Stratford City combined are the second largest UK retail centre; with this Phase 2 expansion, the addition of 1,500 new homes and developments for the BBC and Imperial College we expect this success to continue well into the future.
The launch has been covered in The Times, Evening Standardand The Independent. For an in-depth look at the development, including expected footfall, audience profiles and Westfield records, read our recent Ocean “Talks” article by CMO Richard Malton.
Via: Ocean Outdoor

Primesight expands airport portfolio for advertisers

Primesight have announced their win of the airport advertising contracts for Glasgow, Aberdeen and Southampton, with plans to invest £1.5 million in upgrading the digital estate and introducing new sites. With the addition of the new five-year contract, Primesight can now help brands reach a domestic audience of 136 million passengers.
The wins put Primesight firmly in the position of number one OOH media owner for airports and means the company now reaches 48% of UK airport audiences.
They will be taking over the contracts for Glasgow and Aberdeen Airports from JCDecaux from January 1, 2018 and Southampton Airport from Eye Airports on April 1, 2018. These wins are in addition to their existing portfolio of airports which include London Gatwick, London Stansted, Manchester, East Midlands and Bournemouth.
Sarah Parkes, Director of Operations and Development said: “We are delighted to have won contracts with Glasgow, Aberdeen and Southampton Airports allowing Primesight to reach even more travellers and consolidate our position as #1 for Airports. For brands, this is a great opportunity to target a much sought after and growing audience with creative campaigns that can truly take advantage of the airport environment. We look forward to working with the Airports and continuing to expand our portfolio in this sector.”
Via: Primesight 

Admedia Nexus Expands to 30 Sites

Following its launch in April earlier this year, Admedia have just announced the next roll out phase of Admedia Nexus – the largest roadside digital full motion network across the UK.
From October the Nexus network will increase from 18 to 30 key sites that connect the UK’s top 20 conurbations.
The dominant positioning of the additional 12 screens at the entrance of the busiest Motorway Service Area amenity buildings ensures the network effectively reaches the highest footfall areas.
Partnering with the leading digital OOH technology companies in the UK, Admedia Nexus uses cutting edge digital technology to deliver augmented reality, social media amplification, as well as geo and traffic data driven campaigns.
With 8.5 million motorists stopping every week, Motorway Service Areas directly reach core audiences including Family, SME, Travel & Tourism, Entertainment & Leisure, Motoring and CTN.
Campaigns since the launch have included a wide variety of advertisers such as Land Rover, Isuzu, Lucozade, 20th Century Fox, O2 and Renault.
Phil Daniel, Admedia’s Managing Director of Sales and Marketing, comments, “We are delighted at the rapid expansion of the Nexus network, which reconfirms our belief that there is a strong demand for dynamic full motion screens to reach our key Motorway Service Area audiences. With the recent dynamic copy from Virgin Trains and full motion content from Land Rover, we are seeing a significant increase in clients utilising the interactive digital technology to dominate our captive environments.”

Triple Contract Award for Primesight

Primesight has announced the expansion of its portfolio through three strategic contract awards. The combined expansion adds 640 new sites to Primesight’s existing portfolio and will deliver 30 million impacts per week on behalf of advertising clients.
Increased 48 sheet coverage
Primesight has extended the coverage of its 48 sheet portfolio by adding 168 new 48 sheets. The contract entitles the company to the management and marketing of the panels until 2024. This award brings the total number of Primesight’s 48 sheets in the region to 416, with most of the new panels located in Bristol and the across the South West and Wales regions. The panels occupy excellent locations and strengthen Primesight’s dominant position in the region.
Growing street furniture and 6 sheet business
Primesight has been awarded two separate street furniture advertising contracts in competitive tenders. Both contracts will be in operation for 1st Jan 2015:
A three-year contract with Strathclyde Partnership for Transport (SPT) will entitle Primesight to manage 398 x 6 sheets on 199 bus shelters across West Scotland. The contract was won following a competitive tender process.
Primesight has signed a five-year agreement with Royal Borough Windsor for the management of 74 panels across 37 bus shelters in Windsor. The contract was awarded after competitive tender.
Via: Primesight