Posts

Simple sweet experiment demonstrates the gender pay gap to children

The pay gap between women and men, especially in high-profile industries like finance, continues to be a lightning rod in the debate around workplace inequality.
Critics dismiss the pay gap as a myth that doesn’t factor in enough social variables, but comprehensive data from groups like the World Economic Forum has proven that the global income disparity between men and women is real and likely widening.
It’s a topic that was front and center on last year’s International Women’s Day, when agency McCann and client State Street Global Advisors unveiled Fearless Girl, a statue that celebrated the financial benefits of creating executive opportunities for women. But the much-awarded work also sparked allegations of hypocrisy when the client’s parent company was later fined $5 million for underpaying women and minorities.
For this year’s International Women’s Day, a financial trade union called Finansforbundet has launched a video illustrating how children react when introduced to the concept of a gender gap. Created by agency Morgernstern and production house Willynikkers, the video features unscripted responses to a simple example of different pay for the same work.
[youtube width=”300px” height=”200px”]hLr2GNRnmXM[/youtube]
Our job is to look after employees’ rights; therefore it is for us to deal with obvious differences in salary in our industry,” Finansforbundet communications manager Anne Greva tells Norwegian marketing magazine Kampanje. “We can’t have these inequalities, so we want to take a clear stand.”
The film quickly developed a large audience online, with over 600,000 views on Facebook for the original and 170,000 views of the English-subtitled version.
While there’s obviously a larger social message to the video, Greva says the specific goal for Finansforbundet, as a trade union, is to show financial workers that the issue is a priority and that “young people on their way into the industry understand that someone is standing up for them.”
Via: AdWeek

LastMinute.com create experiment to show that money can't buy experiences

Can you put a price on your experiences? Travel website Lastminute.com decided to remind us by offering people a (fictional) choice: your memories or a whole lot of money.
In a stunt by the brand, volunteers were asked to take part in a “scientific experiment” and hooked up to brain activity measurement equipment. They were asked to recall a treasured memory about a trip they’d taken. Then, they were asked if they would allow the coordinator to delete that memory, in return for a hefty cash fee. The answer is a unanimous “no.” “What are we without our memories?” asks one guy quite reasonably after recalling an amazing trip to Macchu Pichu.
[youtube width=”300px” height=”200px”]LidrRraB76M[/youtube]
Via: AdAge

AIDS Concern Hong Kong: Can You Smell the Prejudice?

AIDS Concern Hong Kong conducted a small experiment with coffee. They created a mobile coffee bar that gave away free coffee to anyone who wanted one. The catch? It was prepared by individuals who are HIV positive. They made it very clear that it was free coffee made by people with AIDS.
The video shoes the prejudice that people with AIDS often face. AIDS Concern Hong Kong created this small experiment to bring awareness to the prejudice these people face. So, would you accept free coffee from a person who is HIV positive?
Video here:
[youtube width=”300px” height=”200px”]NwZku8TBLG4[/youtube]
Via: Creative Guerrilla Marketing