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Exterion Media teams up with Enabling Enterprise

Exterion Media have been working in partnership with Enabling Enterprise for the past year to host school trips to their offices in Camden. These trips help students develop enterprise skills, such as teamwork, leadership and problem solving, that will be helpful in school and beyond. These trips also give students experiences of the working world, as they are given the opportunity to tour the offices and interview employees.


In September, Exterion Media hosted the first business trip of the school year! Students from Curwen Primary School in Newham came to their offices. After asking employees from Marketing, Operations and Sales about their careers, they took on an enterprising task. They spent the day planning an awards event for Exterion Media and put their enterprise skills into action.

Via: Exterion Media

Exterion Media Celebrates Dylan Thomas Centenary Festival at Westfield

Exterion Media is excited to announce it has joined forces with Griff Rhys Jones and Game of Thrones star Owen Teale to promote the Dylan Thomas in Fitzrovia festival celebrating the 100th anniversary of Thomas’ birth.
Advertisements showcasing the festival’s highlight event, a performance of Under Milk Wood starring Owen Teale are currently on display on Exterion Media’s LCD pods at Westfield London and on the “North Star” HD LED screen at the gateway to Westfield Stratford.
The Dylan Thomas in Fitzrovia festival is a brand new festival for London. Fitzrovia is an area which played an important part in Thomas’ life and career, and the festival is bringing a huge variety of arts and entertainment to the Capital. Teale’s performance is his only date in Central London and is part of a week of festivities taking place.
Festival patron Griff Rhys Jones, commented,
“This is a new festival for London and we want to raise awareness of the performances and activities on offer. We all know that London is one of the busiest cities in the world, and the arts represent a very crowded space. With the help of Exterion Media we are able to cut through some of that noise and engage with a young, urban, highly connected audience.”
Jason Cotterrell, Managing Director, Exterion Media added,
“Westfield is an ideal location for showcasing this event given its unique quality as a ‘platform for fame’, giving brands unparalleled access to the right audience, in the right environment, at the right time. At Westfield, consumers are relaxed, enjoying themselves and in the mindset of spending money. We strive to connect brands with the right audience and are delighted to help Griff and the festival with their aim of bringing the works of Dylan Thomas to as many Londoners as possible.”
Via: Exterion

Exterion Media UK's work.shop.play. Community Wins Industry Award

Exterion Media’s online urban community work.shop.play. has been awarded the accolade of Insight Panel of The Year at the 2014 Vision Critical EMEA Summit. Vision Critical manages over 700 communities and each year awards a prize for the best performing EMEA community.
work.shop.play., the only B2B company shortlisted this year, fought off strong competition from brands including Vodafone, Nandos and Adidas to win the award, voted for by 110 industry peers. Finalists were required to demonstrate the success of their community, following an initial written entry. The prize is further recognition for the online panel after it was named Runner Up at the 2013 awards.
The award win follows a successful year for work.shop.play., the insights from which offer Exterion Media insight into the thoughts, mind-sets and behaviours of urban audiences. The panel has seen astounding growth of more than 50% in 2014; membership numbers now stand at 10,634 up from 6,823 at the start of the year; making it the biggest online urban community of its kind in the media industry. In addition, a 50 strong mobile community has been launched.
Via: Exterion Media

Exterion Media Expands into Partnerships with the Appointment of Dan Cresta as Director

Exterion Media UK has today announced the promotion of Dan Cresta, Head of Client Strategy, to the newly created role of Partnerships Director. Cresta will remain based in London and will report into Jason Cotterrell, Managing Director UK.
The new post underpins Exterion Media’s vision for the future of driving collaboration in the industry and meeting demand for ever more integrated media solutions. Cresta will be tasked with creating and developing strategic partnerships to accelerate asset development, drive revenue growth and support the company’s Engaging Urban Audiences positioning.
Cresta will look to build on Exterion Media’s existing partnerships with the likes of TimeOut & Proxama, and generate a community of partners that can meet and develop the market’s thirst for integrated solutions. He will concentrate on fostering new relationships in the mobile, content, data, payment, infrastructure and social arenas.
Cresta has over eighteen years’ experience in the media industry. Prior to joining Exterion Media, he held the position of Strategy Director at Naked Communications, and also worked at Universal McCann, Mindshare, PHD and WCRS.
Via: Exterion Media

London Fashion Week goes Underground

Between 12th and 16th September, London Underground commuters were treated to daily highlights from London Fashion Week across Exterion Media’s XTP network.
Capturing the spirit of London Fashion Week, the exclusive footage opened the doors to one of the world’s largest fashion events, enabling fashion-conscious commuters to catch a piece of the action en route. Viewers were encouraged to share and discuss the event on social media using the hashtag #LFW.
Each day, footage was shot at a variety of runway shows and events, edited overnight and broadcast the next morning.
The activity, sponsored by Maybelline, forms part of Exterion Media’s content partnership with the British Fashion Council.
Via: Exterion Media

Bus Ads Deliver on the High Street

The high street offers advertisers a captive audience, with bus ad formats providing high-impact and effective creative solutions.High streets have received their fair share of bad press since the recession hit in 2008. From big-name store closures to the domination of pound shops, the future looked anything but rosy for the nation’s high streets.
Exterion Media com­missioned qualitative research from Sparkler to look at the high street from the consumer per­spective, so they could understand the real value of the high-street audience for advertisers. What they found was that high streets have evolved. High streets are now multi-faceted social destinations; cafes, restaurants, bars, cinemas and gyms line our town centres and our emotional connection with them is as strong as ever.
This was validated by research from their own work.shop.play. urban audience panel, where nine in ten people said they would miss their local high street if it closed.
The evolution of our high streets has seen a significant change in their usage and behaviours that are evident there. Sparkler’s research also found the audience were in an “open-mindset” while out and about on the high street; they are in a positive mood, engaged and receptive to com­munication. Exterion wanted to explore this in more detail, understanding what the benefits of an open mindset might be to advertisers.
Using i2Media’s model of consumer behaviour, they com­missioned psychological research and looked at how varying amounts of time and focus on the high street might influence levels of receptivity to advertising messages. Whether you only had 30 minutes to visit the high street and a strong purpose to your visit, or whether you had a leisurely afternoon to spend with no set agenda, what they found was that all different behaviours could be consciously or subconsciously influenced by advertising.
The change in usage of the high street to a social destination means that different categories of advertising can achieve audience cut-through.
Exterion’s interrogation and analysis of Route data has shown that 95% of bus Superside impacts and 45% of T-side impacts are pedestrian only (the highest in out of home), proving bus truly is the high-street medium. The positive and receptive mindset of the high-street audience makes bus advertising the best way to influence people’s behav­iour as they work, shop and play.
The challenge to advertisers is to get creative with their use of bus; using the bus ad formats to appeal to the high-street audience and their behaviours across a range of categories and to suit differing marketing needs.
It is for this reason Exterion’s brought back their Big Bus Challenge, in association with Campaign and supporting Transport for London’s Year of the Bus. They’re laying down a challenge to every advertiser, agency and creative: show off your skills with some brilliant bus advertising designs – and you could win a national or regional campaign, along with personal prizes for the winning teams.
Via: Media Week

Leading Artists Antony Gormley and Grayson Perry Launch Art Everywhere- The UK’s Largest Outdoor Exhibition

HOCKNEY, BLAKE, CONSTABLE, GILBERT & GEORGE AND MOORE AMONG MOST POPULAR WORKS CHOSEN BY THE PUBLIC
Exclusive digital artwork by Antony Gormley available for free download
Leading artists Grayson Perry and Antony Gormley announced the works which have been chosen by the British public for the UK’s biggest art exhibition, Art Everywhere, which will take place on over 30,000 billboards and outdoor sites across the country from 21 July – 31 August 2014.
The artists unveiled the shortlist on the largest indoor advertising screen in the UK – Motion@Waterloo at London’s Waterloo Station. The list includes one of Grayson Perry’s recent works, The Annunciation of the Virgin Deal.
The shortlisted works in order of popularity are as below:
David Hockney, My Parents, 1977
Dora Carrington, Farm at Watendlath, 1921
Dame Laura Knight, Ruby Loftus screwing a Breech-ring, 1943
Grayson Perry, The Annunciation of the Virgin Deal, 2012
Stanhope Alexander Forbes, A Fish Sale on a Cornish Beach, 1885
Michael Andrews, Melanie and Me Swimming, 1978-9
George Frederic Watts, Ellen Terry (‘Choosing’), 1864
Augustus Leopold Egg, The Travelling Companions, 1862
Patrick Caulfield, Pottery, 1969
John Hoyland, Memory Mirror, 1981
Rose Wylie, Early Memory Series No.2: Doodle Bug, 1998
Eileen Agar, Slow Movement, 1970
Julia Margaret Cameron, lago (Study from an Italian), 1867
Gilbert & George, Existers, 1984
John Constable, Study of Cirrus Clouds, c.1822
Edward Collier, Trompe l’oeil with Writing Materials, c.1702
Philippe Jacques de Loutherbourg, Coalbrookdale by Night, 1801
Ivon Hitchens, A River Pool, 1951
Henry Moore, King and Queen, 1952-3, cast 1957
Hans Holbein the Younger, A Lady with a Squirrel and a Starling (Anne Lovell?), 1526-8
William Blake, The Circle of the Lustful, 1824-7
Gillian Wearing, Signs that say what you want them to say and not Signs that say what someone else wants you to say I’M DESPERATE, 1992-1993
Marcus Gheeraerts the Younger, Queen Elizabeth I (‘The Ditchley portrait’), c.1592
Ben Nicholson, 1940-42 (two forms), 1940-42
Marc Quinn, Self, 2006
Over 38,000 votes were received via Facebook (facebook.com/arteverywhereuk) in the process to select the nation’s favourite works which will be shown on bus shelters, underground stations, roadside billboards, motorway services, national rail networks, shopping centres and airports across the UK. 90% of the population will have an opportunity to see a work of art at an outdoor site during the summer. The art will also be shown in a national Art Everywhere on-screen exhibition shown in over 1,000 Vue cinema screens in the UK in August.
As part of today’s launch, Antony Gormley also unveiled a specially-commissioned digital artwork for Art Everywhere which will be available for the public to download for free. The work entitled Feeling Material will be shown on digital poster sites across the UK, including London’s Waterloo Station and Coventry House, Piccadilly Circus, and in Manchester’s Trafford Centre, as well as on motion screens in the back of over 2,000 black cabs. Antony Gormley has also donated 100 signed limited edition works to be gifted to the first 100 supporters contributing £950 or more to Art Everywhere. Funds raised will support the costs of print and production for Art Everywhere to be bigger and better, ensuring works of art reach more poster sites. Both the digital and limited edition works will be available from 16th July until 31 August from arteverywhere.org.uk
Antony Gormley said of his involvement in Art Everywhere: “Works in public collections form an important part of our collective visual memory, marking a particular place, time and person. It is great that these works are being celebrated and shared in this way.”
Building on the success of the 2013 exhibition, Art Everywhere 2014 will be longer in duration, having been extended across a six week period.
Art Everywhere is a collaborative project presented by the Out-of-Home industry led by Clear Channel, Exterion Media and JCDecaux, including Ocean Outdoor, Storm and Outdoor Plus. Founding partners are Richard Reed (co-founder of Innocent Drinks), the Art Fund, Tate, creative agency 101, Posterscope, Vizeum, Easyart and Facebook. Out-of-Home media owners have once again donated the sites to enable the nation’s favourite British art to be seen right across the UK.
Stephen Deuchar, director of the Art Fund said: “Art Everywhere is a celebration of great British art, with thousands of Brits voting for their favourites to be displayed on poster sites across the country over the coming weeks. The new work by celebrated artist Antony Gormley, made especially for this project, will be a wonderful legacy – and a way of thanking the art loving public, who made the whole initiative possible.”

Exterion Media CEO Calls on the OOH Industry to Change

Exterion Media’s new CEO Shaun Gregory gives industry-challenging ‘It’s not OOH anymore’ presentation at annual Fepe Congress 
Shaun Gregory, newly appointed CEO of Exterion Media, marked his OOH speaking debut in Vienna last week with a clear message to the industry – it’s time to change.
Speaking at the 10th annual Fepe Congress, a gathering of international OOH media owners, media and creative agencies and suppliers to the industry, Shaun discussed both the opportunity and the need for OOH to grow and compete at the top table. Currently 7% of global media spend and the second fastest growing media sector, Shaun highlighted that the OOH industry is perfectly positioned to drive growth, change consumer experiences and add value through transitioning into digital and extending into other media.
Calling for the industry to see reaching consumers on the move as the new battleground for advertising, Shaun stated that the key to growth will be to learn from other media. With the pace of change rapidly accelerating, both at a consumer and advertiser level, OOH players must follow the example of companies like Facebook, Google and Twitter to adapt and leverage this opportunity.  Referring to the tech giants’ ability to constantly evolve and change, Shaun remarked that their trading model from three years ago bears no relation to today. His question in response to the industry was simple; how has the trading model for OOH changed in this time?
Commenting on the challenge that was set by Jean-Francois Decaux at the beginning of the Congress to grow OOH share globally to 10%, Shaun cautioned that whilst OOH was poised for growth this could only happen from an industry level. He warned working alone would only drive cannibalisation or in-sector battles that ignore the true war, and that consistency and accountability are vital if OOH is to go fishing for new revenue. Ultimately, there has never been a greater need for the OOH industry to collaborate.
Rounding up his presentation, Shaun left the room with three thoughts;

  1. As an industry we need to change and the time is now
  2. We need to collaborate to go from 7% to 10% globally
  3. To drive growth and evolve we need to capture new revenues.

 
Shaun joined Exterion Media on July 1st, 2014 from almost 11 years working in new media, and six years with Telefonica where he is currently the Global Director of Advertising.
[vimeo width=”300px” height=”200px”]98038319[/vimeo]
Via: Exterion Media

Exterion Media UK’S Look For Londer 2 Game Reached 10.6 Million People

Exterion Media UK recently announced the success of its second highly addictive Look for Longer campaign. This year members of the public were invited to provide their own London Underground station clue ideas to create the final image. The game, which appeared on 65 large ‘Look for Longer’ posters in 45 major London Underground stations, proved just as addictive as its predecessor, inspiring 6,124,726 guesses in just four weeks (31st October – 28th November.) The lookforlonger website received 314,896 visits from 165 countries around the world, with users spending on average 44 minutes on the site.
Almost one in five players began trying to identify the London Underground stations from the clues after seeing a 48 Sheet advert on the Underground, and nearly half (41 percent) as a result of word of mouth. 28 percent heard about the game through social media, and 36 percent chose to play through their mobile phones. The game was tweeted about more than 10,800 times, reaching over 10.6 million people. Furthermore, 28 percent of all referral traffic to the Look for Longer site came from either Facebook or Twitter.
This year the game was harder than ever with 100 station clues, making the task of scoring full marks even tougher. Despite this, more than 5,000 people found all 100 answers and made it into the exclusive #100club on Twitter and were featured on the #100club page.
“Given the success of the first Look for Longer game we knew the second instalment had to be even bigger and better. Naturally we wanted to generate curiosity, intrigue and interaction and move Look for Longer on in terms of player participation so the crowdsourcing element was a great way to kick off this year’s campaign.” says Simon Harrington, Marketing Director at Exterion Media UK. “It’s clear from the results that Look for Longer 2 benefited from the combination of traditional outdoor advertising and powerful social media buzz.  It is a great example of what can be achieved with a highly interactive campaign that includes a strong call-to-action and enables people to share content and compete with each other online. We’ve been delighted with the results.”
Via: Outdoor Media Centre