Shaun Gregory appointed Non-Executive Director and Leon Taviansky appointed CEO of Exterion Media

Following a successful four years for the company, Shaun Gregory has decided to step down as CEO, and will transition into a new role as a Non-Executive Director, advising Exterion Media owner Platinum Equity on the future strategic direction of the business. Leon Taviansky, who has been Chief Operating and Financial Officer since 2013, will assume the role of Exterion Media CEO.
Leon takes up his new position after playing a significant role in transforming Exterion Media and driving growth alongside Shaun. Working closely with the country Managing Directors and management teams, Leon has supported numerous franchise wins, business acquisitions and transformation initiatives within the business.
During Shaun’s tenure, Exterion Media has been strategically re-positioned and the company brand firmly established, as the industry moves from selling panels to audiences. The company has enjoyed sustained revenue and earnings growth, expanded its franchise footprint, and is investing heavily in digital innovation. Shaun was also instrumental in leading the team that was successfully awarded the renewal of Transport for London’s Rail and Underground estate in 2016, the world’s largest OOH contract.
Daniel Madden, Senior Vice President of Platinum Equity says:
“We are extremely grateful to Shaun for his commitment and determination in helping us transform the business. So much has been achieved since that time. I have personally enjoyed working with Shaun and we have celebrated many successes over the past four years, including the renewal of Transport for London’s Rail and Underground estate, where Shaun played a pivotal role.”

“Leon is a natural successor who is perfectly qualified to step into the role of CEO. He is a strong leader who has a deep knowledge of the business having played a key role in each of our Country Markets.”

Leon will assume Shaun’s executive responsibilities effective from 1st March 2018, and together they will work on a transition during the course of this month.
Shaun adds:
“The transformation of the business has been widely recognised, both within OOH and the wider media sector. The opportunity to work with our Country Leadership Teams in delivering that step change has been a real pleasure. We have created a strong foundation across all our markets and with some really smart investments in technology, platforms and data, the business is in a unique position from which to grow.”
“Given what’s been achieved, it’s the right time for me to step down as Chief Executive, and I’m looking forward to working with the Platinum Equity team in my new Non-Executive capacity. It also affords me more time for my work with Childline and the NSPCC. I would like to take this opportunity to thank everyone across the business for their hard work and dedication over the years. I look forward to seeing what comes next for Exterion Media as it moves into exciting times ahead.”
Leon adds:
“I’ve enjoyed working alongside Shaun to build Exterion Media into the business it is today, and I’m honoured to assume this position. Together, we have accomplished so much in recent years and the company is well positioned for the future. We are on an ambitious and transformational journey as a business, as we continue to invest and grow. My focus now is on working with all of you to deliver on this growth, and I am very much looking forward to it”.
Via: Exterion

Exterion Media announces new Lothian buses partnership

Exterion Media, Europe’s largest privately-held Out-of-Home (OOH) advertising business, has entered into a long-term media partnership with Lothian, cementing its position as Scotland’s largest OOH media owner.
Every year Lothian’s fleet of 700 buses undertakes over 120 million journeys a year across Edinburgh, Scotland’s capital city and financial, cultural and tourist hub. The partnership will seek to improve the customer experience through innovative advertising solutions and generate non-fare revenue for Lothian.
Throughout Scotland, Exterion Media is the market leader in outdoor advertising on transport networks, with franchise partners including Strathclyde Partnership for Transport (SPT), First Bus, Stagecoach, National Express Dundee, and Abellio ScotRail.
As part of its investment in creativity in transport, this month Exterion Media is rolling out its Mega T-side product nationwide, in which Lothian will be one of the launch partners. The Mega T-side canvas will deliver a large creative space across 300 national buses – of which up to 25 will be with Lothian in Edinburgh. The 300 Mega T-side network will be seen by over 10 million people every fortnight across the UK, and 400,000 people in Edinburgh (Route). This recent investment follows the launch of the first phase of Digital Buses in London, where Google, the first advertiser, used the buses to display geo-targeted messages on the premium digital screens.
Exterion Media reaches over 47 million people every week across the UK through its extensive bus, metro and rail advertising portfolio.

Exterion launch #SPOTSHOOTSHARE competition to celebrate launch of digital buses

To drive excitement and awareness around its new digital bus offering, Exterion Media are launching a photography competition across Twitter and Instagram.
Spot, shoot and share your own photos for a chance of winning the latest GoPro HERO6 – just in time for Christmas!
How to Enter:
Share your images on Twitter and Instagram by tagging @ExterionMediaUK and #SPOTSHOOTSHARE.
Competition closes midnight 17th December. 
We will be giving away GoPros for the best three images.

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Via: Exterion

Exterion switch on DX3- the new digital media channel across the London Underground network

Hello London, the media partnership between Transport for London (TfL) and Exterion Media, has today launched DX3, London’s newest digital advertising channel. From the beginning of February next year, there will be 60 new digital displays across the London Underground network, hosting dynamic, full-motion content, which customers will be able to watch when standing on station platforms.
These digital platform displays are a significant investment in TfL’s advertising estate, and part of Hello London’s wider strategy, which looks at creative new ways to increase revenue and enhance advertising. TfL has seen an increase in its advertising revenue with more than £140m generated in the last year to be invested back in the transport network.
The displays, which are 4.5m x 2.4m in size, will be located at 15 different Tube stations within Zone 1 and Zone 2, starting at five of the Tube’s most popular stations, including Liverpool Street and Oxford Circus. DX3 enables advertisers to reach one of the world’s most diverse and engaged audiences with millions of people using the London Underground every day.
Chris Reader, Head of Commercial Media at TfL, said: “Our new Hello London DX3 network is an exciting addition to the Tube, making it more attractive to brands by allowing them to engage with the London audience and create more memorable moments for our customers. We are investing £80m as part of Hello London to raise further revenues to reinvest in our transport network from our advertising estate, which is already the most valuable in the world.”
Dave King, Managing Director at Exterion Media UK, said: “With Londoners spending more time out of their homes than the rest of the UK, DX3 is a fantastic channel to connect with this hard-to-reach, light TV-viewing audience – complementing video on demand and TV. The high-definition displays will provide advertisers scale, reach, flexibility and immediacy like no other channel in London.”
NEC UK produced the projector technical design and telent provided the technical services for installation.
Via: Exterion

Exterion goes on the market with $1bn price tag

Exterion, the billboard ad giant with the contract for London Underground, UK buses and railway stations, has been put up for sale by its US private-equity owners Platinum Equity for up to $1 billion (£800 million).
Sale memorandums started landing on potential buyers’ desks in the past few days as Platinum looks to tempt bidders into the growing OOH medium.
The sale comes soon after private-equity giant KKR took part in a refinancing of the business that was originally the European arm of US group CBS Outdoor.
It also comes less than a year after Exterion won the lucrative contract to run London Underground’s billboards.
Potential buyers are understood to include major private-equity firms including Blackstone and TPG.
Few industry players will be able to bid for monopoly reasons, although sources cited Germany’s Ströer International as a potential trade bidder.
Technological advances mean billboards are becoming vast outdoor screens more akin to video displays than posters.
That opens it up to digital advertising and the potential to screen specific ads at particular sites and times to suit passers-by.
When it was part of CBS, the division got into major difficulties with its previous contract with London Underground.
CBS had pledged to invest heavily in upgrading the transport network’s ad sites, but the contract proved hugely costly when the advertising market collapsed in 2008.
A legal battle ensued in which CBS threatened to pull out early. CBS decided to sell the European arm to its present owners Platinum Equity in 2013.
The Underground contract went to JCDecaux, but Exterion won it back last year in a hard-fought battle.
The eight-year deal, worth an estimated £150 million a year, is the most valuable OOH ad contract in Europe and includes 400 stations on London Overground, Tramlink, Docklands Light Railway, Victoria Coach Station and, once it is operational, the Elizabeth line.
Exterion also has the contract for outdoor advertising at Westfield shopping centres.
One source said of Exterion’s business: “They’re mostly decent contracts, locked down for many years.”
However, he was sceptical Platinum would get the mooted $1 billion: Exterion made an operating profit of £6.3 million on £113.9 million turnover in 2015.
The sale is being handled by Goldman Sachs and Peter J Solomon which, like Exterion, declined to comment.
Via: The Evening Standard 

Dave King appointed Managing Director of Exterion Media UK

Exterion Media, Europe’s largest privately held Out-of-Home (OOH) company, has today announced the appointment of Dave King as Managing Director for the UK. King will be responsible for the UK business, with a focus on growing franchise operations, accelerating revenue growth and leading its transition into a Digital Media Company.
King is currently Executive Director at Telegraph Media Group. Operating in an extremely challenging part of the advertising sector, he has spearheaded commercial success and has continually produced market beating performance across his twelve year tenure. During his leadership, the newspaper transformed into an industry-leading Media Group, through developing its digitised business model and new revenue streams, ensuring the company has been at the forefront of media innovation.
Prior to the Telegraph Media Group, King was Managing Director of EMAP Advertising, and was responsible for EMAP’s commercial activities including radio, TV, magazines, online and digital media. For two decades, it was the fastest growing media company in the UK and won more media awards than any other company. Prior to EMAP, he was Head of Investment at Carat, responsible for the majority of UK media buying. He started his media career in television, with Ulster and Granada TV. King has studied at Harvard University and previously at Stanford University. Recently, he has been instrumental in the industry project to bring all newspapers commercial offerings together under one platform.
Shaun Gregory, CEO of Exterion Media, said: “Attracting someone of Dave’s calibre speaks volumes about our business. He has a first class track record across all forms of media, and the necessary experience in transitioning traditional business models into the digitised world we live in today. His career spans both the buy and sell side of our sector, and he has continually delivered results in every role he’s been in. This is testament to Dave’s leadership, his passion for putting clients front and centre and his laser-like focus on the performance of the business. Dave is joining the business at a pivotal time as we embark on the next chapter of our journey. He is a very welcome and great addition to our Leadership Team, and clearly well suited to the world of private equity.”
King said: “OOH has proved itself over and over again. It’s remained resilient in tough times, and delivered market beating growth in the good times. The road ahead looks very exciting, and the medium is extremely well positioned. Exterion Media is a business that has transformed significantly, and now has the opportunity for a new period of growth as it transitions into a Digital Media Company powered by data. We have the opportunity to take this company to market leadership, through greater investment in digital and through the right culture and people. I believe we can digitise our business model faster than any of our competitors. I’m thrilled to be joining the team at this pivotal point.”
Murdoch MacLennan, CEO of Telegraph Media Group, said: “Dave has made a fantastic contribution to Telegraph Media Group over the last twelve years. He has been at the forefront of our shift to transforming into an industry leading Media Group and paving the way in developing new business models and revenue streams. As a key player in the UK’s advertising industry he has brought his insight and expertise to our business, the wider news media industry, and leaves us in a strong position to deal with the challenges we face.”
King will commence his role on 23rd January.
Via: Exterion

#LondonIsOpen greets Canary Wharf passengers on largest ever tube screens

As part of a strategy to generate vital new revenue for the modernisation of London’s transport system, Transport for London (TfL) and Exterion Media today launched two 7.2m x 4m, double-sided screens inside Canary Wharf Tube station.
The screens, which went live with an artwork by Mark Titchner as part of the Mayor’s #Londonisopen campaign, are the first example of what the new media partnership between TfL and Exterion Media will be delivering across TfL’s Tube and rail network.
Designed in collaboration with the original Canary Wharf station architects Foster and Partners, the screens – which support full motion video – suspend from the ceiling in the main ticket hall providing the opportunity for advertisers to connect with more than one million people who pass through each week.
London Is Open imagery will run on the screens until 30 October. From 31 October, the screens will feature six, ten-second slots for commercial advertising.
Known as Hello London, the eight-year media partnership between TfL and Exterion Media aims to excite and engage the customers that make more than a billion journeys on TfL’s Underground and rail services each year. Hello London will be bringing investment and innovation to the outdoor media market, installing improved digital screens and offering brands new opportunities in sponsorship, pop-up retail and experiential marketing. The partnership is expected to generate £1.1bn in revenue to reinvest in the transport system.
The Mayor of London Sadiq Khan said: ‎”These new screens are a key part of an innovative media contract that will not only be a great opportunity for advertisers, but will help us to generate more than a billion pounds to reinvest into our transport network. I’m delighted that they’ve chosen to mark this exciting new partnership by screening our message that London ‎is Open, and we hope these screens will soon be sought after.”
Graeme Craig, Director of Commercial Development at TfL, said: “Hello London will change the face of advertising in Underground and Overground stations, giving advertisers new and dynamic ways of interacting with our customers.
“The screens in Canary Wharf will enable advertisers to reach more than 54 million people every year and are the first of a number of new digital assets to be introduced. Making the best use of our advertising estate is part of a wider commercial approach to generate £3.4bn of non-fare revenue by 2023/24, ensuring we can help the Mayor deliver a modern and affordable transport network.”
Shaun Gregory, CEO of Exterion said: “We’ve launched a new way of engaging consumers in the Capital through our new media proposition, Hello London. We’ve put the consumer at the centre of our thinking. Working as one team with TfL we’re upgrading all digital displays across the network and introducing our new Hello London Icons programme, which starts with today’s unveiling of these high-impact screens at Canary Wharf. The launch of the Canary Wharf screens marks the latest stage in our drive to enhance the customer experience through delivering a truly world class estate.”

Exterion Media Launches iBeacons on London Buses

Exterion Media, Proxama and Mapway launch UK’s largest iBeacon consumer transport experience on London buses.

Exterion Media, Europe’s largest privately owned Out of Home advertising business, has launched the UK’s largest iBeacon experience across 500 Transport for London (TfL) buses throughout London in partnership with Proxama PLC, the leading mobile proximity marketing expert and Mapway, the world’s leading publisher of transport apps for mobile devices.
Mapway has integrated Proxama’s beacon Mobile SDK into its Bus Times London app and is currently deploying a utility-led consumer engagement experience to bus passengers in London. The experience is delivered using Exterion Media’s bus beacon network, which is underpinned by Proxama’s TapPoint® beacon platform.
With bus travel in London accounting for more than half of all bus journeys in the UK, at an average journey time of 17 minutes, brands will be able to use the opportunity presented by this ‘dwell time’ to engage with passengers. The service launched for Android users of Bus Times London on 17 March and delivers:

  • Real-time travel updates – in-app notifications are delivered to users when they board a beacon-enabled bus, advising them of real-time travel updates for the route they are traveling on
  • Contextual in-app ads – relevant and timely advertising served based on the consumer being on board a bus at time of viewing. Brands can capitalise on the consumer’s exact physical context and dwell time to deliver ads at the right time and increase click through rates

Brands using beacon-triggered enhanced advertising have seen that delivering contextually-relevant experiences drives higher consumer engagement levels. Sticky9 (part of the PhotoBox group) is seeing an average click-through rate of 14.5 per cent, much higher than the typical one to two per cent of non-beacon-triggered advertising. Beacon-triggered real-time travel update notifications are receiving a click-through rate of 44 per cent.
Following the success seen to date on its Android app, Mapway is integrating Proxama’s proximity Mobile SDK into the iOS version of the Bus Times London app, with the update scheduled for release to the App Store in May. Both apps combined will deliver a reachable consumer audience of half a million.
“This collaboration is a huge milestone for the proximity marketing industry. App owners are looking for ways to increase active user numbers and establish new sources of revenue, and beacons can deliver on both objectives. Brands are also looking for ways to better understand and more accurately engage with their target audiences, so campaigns like this deliver a win-win – with the results speaking for themselves,” said Jon Worley, CEO of Proxama’s Marketing Division. “This partnership is yet another indication that 2016 is the year that beacon technology for marketing gains significant traction.”
David James, CEO of Mapway, said: “We chose to work with Proxama and Exterion Media because, using beacons, we can ensure opted-in users only receive relevant and timely notifications and that content is both powerful and contextual. This platform has enormous potential for brands, and we look forward to helping them better engage with consumers. Similarly, we hope adverts will become of more interest to users of our apps, replacing volume with quality and relevance”
“With 2.3 billion passenger journeys made on London buses a year, the partnership creates an innovative platform for brands that want access to this hard-to-reach audience exclusively. The partnership also provides consumers with relevant, timely, and engaging content in an unobtrusive way. Not only can brands better target consumers, but the information collected will provide unique insights that will ensure future efforts are even more successful – allowing us to continue to make the everyday inspirational,” said Jason Cotterrell, Managing Director  at Exterion Media UK.
via: Outsmart 

Exterion Media & TINT Reshape Digital Experiences

Exterion Media have partnered with San Francisco start-up TINT who work with over 45,000 brands to display social content across DOOH, Web, Retail stores, Mobile and any digital asset.
Agencies and brands can now curate and publish social content directly into Exterion Media’s network. This is a new-to-market integration allowing brands and agencies to move away from static advertisements and into the new world of interactive socially driven advertising.
TINT users can already create branded social advertisements and send them into Exterion Media’s network in moments.
“We are dedicated to digital innovation and are in a privileged position to be able to bring new technologies from around the world into our media network. Our focus at Exterion Media is not just around owning digital screens, but what we do with them. Our tactical locations mean that we deliver into some of the worlds most concentrated and diverse audiences. We work closely with brands and agencies to deliver innovative advertising solutions, and our partnership with TINT provides an exciting interactive social experience to the network,” commented Shaun Gregory, CEO of Exterion Media.
“TINT have been working in the dynamic content display arena since 2012, for Digital Out Of Home (DOOH) networks there has never been a better time to innovate.  Social Out Of Home (SOOH) currency has quickly become extremely valuable for brands, and the TINT partnership shows a deep commitment by Exterion Media to innovate both creative delivery and the DOOH space in exciting and new-to-market ways. The days of adding HashTags to advertisements and not displaying the content that’s created from them has gone – now brands can collect any social content and display this across the Exterion Media Network, which is one of the most prized networks in the world,” said Stuart Thompson, Director for Europe at TINT.
Via: Outsmart 

Exterion Media hires Suzy Jordan as Commercial Strategy Director

Exterion Media, Europe’s largest privately held Out-of-Home (OOH) advertising business, has appointed Suzy Jordan as its Commercial Strategy Director to lead the newly-formed EM Futures division. This forms a vital part of Exterion’s new EM Solutions commercial structure.
In her new role, Suzy will be tasked with challenging, innovating and surprising the market, developing new revenue streams and driving new business for the company. Her remit will include Research & Insight, Client Sales, Creative Solutions, EM Ventures, Digital Development and Design.
Suzy joins Exterion from Mindshare where she currently serves as Head of Client Leadership. She brings with her 20 years’ experience in the media agency market, including client relationship and business development roles at The Mirror, Mediacom and Initiative Media.
In a move to put customer needs at the heart of the business, the Research & Insight team, led by Anthony Waithe, will be central to this structure, informing and supporting Exterion’s forward-looking strategy with pioneering research. These insights will help Exterion to identify and anticipate new trends, enabling it to deliver cutting-edge, innovative and relevant advertising solutions for brands. Exterion’s recent partnership with Telefónica UK, which will provide unparalleled insights into the movements of people through the London Underground, is a great example of how Exterion will leverage insight to better inform advertisers, and therefore improve campaign effectiveness.
Internal promotions as a result of the formation of EM Futures include Julia Edgington as Head of Creative Solutions and Richard Smith as Head of Client Sales.
“We’re delighted to welcome Suzy on board. This role will be central to forming and delivering our commercial strategy and Suzy’s understanding and experience of the agency landscape will be an invaluable asset in this. We are proud to be at the forefront of innovation in the industry but we are not complacent – EM Futures will future-proof our vision and ensure that we are consistently driving the industry forward.” said Malcolm Stoodley, Commercial Director at Exterion Media.
Suzy said: “I’m excited to join such an innovative, market-leading business. This is a transformational time for Exterion and I’m looking forward to driving a step change in the business. Exterion has already demonstrated time and time again its world-class insight, innovation and creative capabilities and I can’t wait to lead the strategy and team to take this to the next level.” Suzy starts with Exterion in September 2015 and will report directly into Malcolm Stoodley