Work.Shop.Play Research Reveals Brazil 2014 to be the First Digital World Cup

As the World Cup in Brazil rapidly approaches, research by, the online urban community, reveals that this year’s event is set to be truly digital. A massive 85% of consumers will be following the tournament online in some form with 41% specifically using social media sites. Mobile also plays a part as more than half of people surveyed (53%) said they will be using their phone to keep informed and 40% will be using their tablet.
Television will still play a big part in how football fans follow the games, however the internet has overtaken TV for how people will keep track of live scores. More than two thirds of people (67%) will use the internet for score updates compared to just 38% who plan to use TV. Mobile and social will also play a role with 42% using their mobile and almost a quarter (24%) using the likes of Facebook and Twitter to get their score updates…
Brits won’t just be relying on the web for score updates. Almost one in five people (18%) will be using the internet to watch full games while more than a third (34%) will go online to catch up on highlights from the tournament. Following the games online is especially important to the UK’s younger generation – a quarter plan to watch full games online and 22% will watch them on their iPad. Almost half (47%) will log on to view highlights via the web..
Simon Harrington, Marketing Director, Exterion Media commented, “All eyes will be on Brazil this summer, but it’s interesting to see how different our approach will be to following the games compared to 2010. For the first time, internet and mobile are going to play key roles in how we digest news and follow coverage of the games. Crucially, for the Out of Home sector, consumers will be looking to follow the news while on the move. Almost a quarter (25%) say that they plan to follow the competition while on public transport, a statistic which increases to 38% in the 16-34 age group. We expect consumers, and Londoners especially, to make the most of free Wi-Fi on the London Underground to stay connected and share in the excitement the World Cup brings.”.
Via: Exterion Media

Exterion Wins Innovations Challenge Award

Exterion Media took home first place at the annual AdConnection Innovations Challenge. The event gave a shortlisted selection of media owners the opportunity to pitch their latest innovations to the whole media agency, from AdConnection’s CEO to their most recent graduates.
Ten media owners were selected to compete, from Sky and The Telegraph, to app start-up companies, and each were given five minutes to present their ideas. The Exterion Media team chose to focus on the online dating company Lovestruck and presented Lovin’ London, an idea inspired by the changes in the dating market since the launch of Tinder, the dating mobile app.
The Lovin’ London idea was to show user-generated content of Lovestruck members on London Underground LCDs, letting passers-by know that they were signed up to Lovestruck and looking for a date in London that weekend. The challenge began ahead of time, with the announcement that extra points would be given for a social media presence in the run up to the day, so everyone from the Outdoor Media Centre and Jason Cotterrell, to family and friends tweeted their support.
Katie Ingram and George Rossides, who represented Exterion Media, commented:
‘It was an amazing afternoon at AdConnection, and we were faced with a lot of very tough competition. We’re thrilled to come away with the trophy on the night, and that the agency is already talking to us about how we can best work the concept up to take to the client.’

Exterion Media hires Shaun Gregory as CEO

Gregory will lead the outdoor media company, which has businesses in Western Europe and China. In the UK, its main assets are the London Underground outdoor contract and an expansive network of buses.
He has been the managing director of Telefónica Digital’s global advertising business, responsible for the telecom giant’s media portfolio, since February 2009
Gregory has also been the non-executive chairman of the mobile advertising joint venture Weve since September 2013, and the global board member and vice-chairman of the Mobile Marketing Association since June 2012.

 Bastian Lueken, the head of Platinum Equity’s European investment team, said: “Shaun is the right leader at the right time for Exterion Media. He brings with him broad media experience from senior sales, strategic and management roles across most of the major media.

“He has in-depth knowledge of complementary and emerging technologies which will enhance Exterion Media’s ability to engage audiences. Exterion Media has many exciting opportunities ahead and Shaun will have our full support as he continues to drive and transform the business.”
Antonio Alonso previously ran CBS Outdoor International, but left the company on the completion of Platinum Equity deal in January.

Exterion Media UK Launches 'Culture Mondays' Initiative'

Exterion Media UK has announced the launch of “Culture Mondays,” a London-wide initiative that aims to bring the arts to Londoners. The campaign will promote weekly, hand-picked offers directly to consumers via adverts on the London Underground.Culture Mondays offers will be broadcast on London Underground digital screens, every Monday, while commuters wait for their train. Displayed at the likes of Oxford Circus and Bond Street, discounts and offers will include top cultural attractions from around the Capital, such as theatre tickets, museum entries and gallery openings.The first edition was broadcast on Monday 17th March and featured deals such as 2 for 1 entry to the Churchill War Rooms and a prosecco offer at the Royal Academy of Arts. Commuters are encouraged sign up to the offers at the Culture Mondays website, found at

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CBS Outdoor rebrands as Exterion Media

CBS Outdoor International today announces the completion of its rebrand. From today, the company will solely be known as Exterion Media. This follows the acquisition of CBS Outdoor International in September by Platinum Equity, a leading private equity firm specialised in mergers, acquisitions and operations.
Leon Taviansky, Chief Operating and Financial Officer: “We are very excited to be operating under the Exterion Media brand. It demonstrates a new chapter in the world of out-of-home advertising and we are looking forward to developing more insights and bringing innovation to a medium that continues to capture the eyeballs of millions of potential customers for advertisers”.

CBS Outdoor rebrands as Exterion Media

CBS Outdoor International, bought by the private equity firm Platinum Equity in September, is to rebrand as Exterion Media on 21 January.
The new name aims to combine the idea of “exterior” and the company’s heritage in outdoor advertising with the word media, to stress the company’s place in the wider media industry.
It has also been announced that Antonio Alonso, President & CEO of CBS Outdoor International, has decided to leave the company.  Alonso said: “Since becoming CEO in 2009 we have transformed the business and I have enjoyed every minute of the journey.  With the completion of the sale, the start of the next phase under new ownership feels like a natural break for me to hand over to a new management team who can continue the great work.”

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