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Peel Advertising Signs sales partnership with Eye airports

Peel Advertising has agreed a sales partnership with UK airport advertising expert Eye Airports, which will see Eye Airports sell national agency and specialist portfolio deals at three airports – Birmingham, Robin Hood Airport Doncaster Sheffield and Durham Tees Valley.
Last year, Peel Advertising secured a seven-year media sales contract at Birmingham Airport, which attracts more than 10 million passengers a year, according to Civil Aviation Authority figures.
The agreement with Eye Airports means that Peel will continue to lead on advertising sales, promotional and sponsorship opportunities for local, regional and national businesses. Eye Airports will then provide access to multi-venue portfolio deals for advertisers.
The deal takes Eye Airports’ nationwide portfolio to 26 airports – the biggest network of advertising opportunities across UK airports, connecting brands with more than 100 million passengers a year.
Diane Rhodes, Sales and Development Director at Peel Advertising said: “We are delighted to enter into this partnership agreement to add our media products to Eye Airports’ inventory when selling portfolio deals to national agencies and specialists. It means we are able to add their airports’ media profile to our own sales portfolio of media opportunities when speaking to our many direct national regional and local advertisers.”
Sarah Parkes, Managing Director of Eye Airports, said: “This important partnership underlines our position as the truly national airport advertising provider. We take great pride in our ability to connect advertisers with audiences from the Shetlands to Southampton. Airport advertising is a proven and effective way for advertisers to reach audiences when they are in a positive mindset, outside of their normal routine. We have invested heavily in response to rapid audience growth and technological change, such as the growth of mobile.”
Eye Airports last year announced its #RedefiningAirports project, an £8m investment in advertising media and technology across the network. It is the largest investment in advertising in UK airports this decade, involving the latest high-spec formats and opportunities for advertisers to “dominate” the airport environment.
Birmingham Airport recently extended its runway by 400 metres, allowing aircraft to fly non-stop to destinations previously out of reach, including the US west coast, South Africa and the Far East.
Robin Hood Airport Doncaster Sheffield was recently reported by the Civil Aviation Authority (CAA) to be the fastest growing airport in the north of England and the fifth fastest in the UK. A £56m road infrastructure project, opening in January 2016, will bring half a million more passengers within a 30-minute drive.
It opened its doors in 2005 as the UK’s newest commercial airport in more than 50 years with a £150m investment by the Peel Group. The airport recently celebrated 10 years of operation with the addition of 300,000 new seats, bringing its passenger numbers close to one million per year.
Durham Tees Valley handles around 150,000 passengers a year and is an important hub for North Sea flights and scheduled KLM services to Amsterdam.

New Advertising Opportunities in Newcastle Take Off at the Airport

Brand new HD digital advertising screens are the latest addition to Newcastle International Airport from Eye Airports.
This proposition offers customers the opportunity to showcase their brands on new 70” HD screens within this high dwell time, retail-focused environment and engage closely with passengers. This includes the opportunity for audiences to connect to brands through the mobile enhanced technology of these new screens.
In 2013 and 2014, Which? readers voted Newcastle International Airport to be the best large airport.
Via: Outdoor Media Centre

Hive Active Heating Campaign from British Gas Welcomes Brits Home with World-First Flight Data-Driven DOOH Ads

As temperatures across the country drop, the British Gas team behind Hive Active Heating today launches the world’s first digital out-of-home (DOOH) campaign to use flight data to solely target British travellers as they touch down in Britain. The company has partnered with international out-of-home (OOH) agency PSI and DOOH specialists Liveposter to target the 8.8 million UK residents who will return home through London Heathrow (T1, T2 & T4) and London Gatwick this winter.
In deals with media owners JC Decaux and EYE, returning passengers will be welcomed home with bespoke messaging which relates to their holiday destination. For example, passengers returning from Malaga in Spain will be encouraged to ‘Keep the Malaga mood with Hive Active Heating.’ The activity forms part of a national OOH campaign planned by Carat & Posterscope for Hive Active Heating, which enables customers to control their heating and hot water remotely via mobile, tablet or laptop.
The campaign for Hive Active Heating marks the first implementation of a new international hub package from PSI and Liveposter called Liveposter Airports. The package enables brands to exploit the opportunities that dynamic digital creative offers to deliver the right message at the right time and to the right audience. Brands can now create, schedule and publish digital ads to major airport media owner networks across nine global hubs, including London Heathrow, London Gatwick, Dubai, Singapore, Istanbul, New York JFK,  Barcelona, Moscow and Frankfurt.
Liveposter Airports uses flight, time, location and weather data to improve audience targeting for brands. All ads are centrally managed via an easy-to-use online interface, providing complete control of the creative messaging and targeting by audience.
Pamela Brown, head of marketing and insight for Connected Homes at British Gas, said: “Today, 10 per cent of people with central heating don’t have a timer and almost a quarter of people that have a timer don’t use it. Hive Active Heating is a smart thermostat that turns this on its head. It lets people control their heating and hot water remotely on their mobile phone. This new campaign will help us reach people as they’re arriving home from holiday – just when people would want to switch their heating on so their home is warm when they arrive.”
Liz Jones, managing director of PSI, said: “Hive Active Heating is the first of many products that will be using data to be smarter about how to target travellers. Using live flight and campaign planning data from PSI’s Global Planner tool, along with Liveposter’s expertise in DOOH and data, products like Hive Active Heating can now turn international airports into highly targetable, measurable OOH environments. Brands can ensure they engage their target audience with personalised, specific messages via digital screens, and improve the efficacy of national and international campaigns.”
Dan Douglas, founder of LivePoster, said: “We’re really excited to be rolling out our first global product with Liveposter Airports. It’s a unique offering at this scale for advertisers to maximise digital OOH in major airports around the world, enabling them to tailor their messaging for global and local audiences using real time data and dynamic content to ensure maximum impact.”
Sarah Parkes, Managing Director at Eye Airports, said: “Airports are a hotbed of creativity powered by big data. This campaign has showcased the many capabilities of DOOH advertising and through collaboration with our partners we have created a unique, media first campaign to effectively and efficiently reach passengers as they arrive back from holiday”.
Rob Elms, sales director at JCDecaux Airport, said: “It’s fantastic to see Hive Active Heating harness our digital Out-of-Home network at Heathrow in such a dynamic and innovative way. By tapping into the mind-set of passengers who are travelling home, they have taken advantage of the unique opportunity to promote Hive Active Heating using relevant and topical content in areas of high dwell-time at the world’s largest international airport.”

“Redefining Airports” project marks UK’s largest Airport Advertising investment

Eye Airports, the UK’s airport advertising experts, have announced major plans for their ambitious #RedefiningAirports Project, marking an unprecedented £8m investment in advertising media and technology across the Eye Airports network. This is the largest investment in advertising in UK Airports this decade and an opportunity to reach the biggest domestic Airport audience.
Billed as “a massive step in the evolution of Airport media”, the project is about huge investment in the latest high-spec media formats and advertiser opportunities to dominate the Airport environment. This is about capitalising on the significant multi-billion pound investment in UK Airports and in response to the rapid audience growth and the way consumers interact in airports, which has changed with the commercial landscape.
This will be seen across both Gatwick North and South terminals, offering new advertising and retail opportunities throughout the passenger journey. The pinnacle of these include digitized welcome screens, large digital screens in the terminals and a major refresh of screens with better, strategic placement of advertising sites in the open, inviting retail space. This includes new large format, high definition screens which, at 4mm, are the most advanced LED screens in their field and the optimum in the Airport Advertising industry. These were designed as part of the redevelopment of the airports.
The investment not only spans Gatwick and Stansted Airports but also Eye Airports’ national footprint at Manchester, Newcastle, East Midlands, Bristol and Southampton Airports. This will provide more opportunities to reach the UK’s largest domestic airport audience with cutting edge solutions that will also include mobile functionality, beacons and other new technology broadening the scope for advertising.
From December, advertisers and agencies will have new and unique opportunities to take strategic ownership of key spaces and fully integrate within both Gatwick and Stansted Airports.
With Eye Airports serving predominantly UK residents leaving the country or returning home, the Airport environment offers brands the chance to reach a large and valuable demographic whilst enhancing the passenger experience.
 
Ged Weston, Sales Director at Eye Airports, said:
“This is a bold and confident step forward for the Airport industry. The whole Airport experience has fundamentally improved, and therefore we are changing our offering to reflect this… I cannot wait to see the reaction of our clients and the media industry.”
Sarah Parkes, Managing Director at Eye Airports, added:
“Mobile and social media are also a massive part of the new Airport experience, as these are the most ‘checked into’ locations on Facebook. Smart phones are the essential travel companion for passengers, so joining up the dots between mobile, data and OOH now offers a fantastic opportunity for our clients to engage with the Airport audience. Our challenge is how we help and advise our advertisers to now take advantage of this unique opportunity.”
For more information, visit eyeairports.com

Brandspace Undergoes Rebrand Following Limited Space Acquisition

Following a £2.25m expansion strategy, digital media and visual communication company Limited Space Media Group has announced the acquisition of Looking Glass Experiential, formerly Brandspace.

The acquisition was completed a month ago by Limited Space. It comes more than a year after Brandspace went into administration in April 2013, and was bought out by media and investment company Miroma Ventures.
Samantha Sida, co-founder and chief strategy officer at Limited Space Media Group, said: “A convergent media proposition sits at the frontier of innovation in this fast-paced industry. Our recent acquisitions and investments into Looking Glass demonstrate our commitment and planning to the future of the sector.”
Looking Glass has revealed it has launched an experiential marketing campaign for airport advertising company Eye Airports, which will target 16 key UK locations including London Gatwick, Stansted, Manchester, Newcastle International and Bristol airports.
The Limited Media Space Group now comprises of five media businesses including out-of-home media owner Limited Space Outdoor; Limited Space Events, which handles digital screen technology for events; visual communication arm Limited Space Solutions; wi-fi advertising company MOOH; and Looking Glass.
Via: Event Magazine

Eye Airports Converts to BroadSign International

The largest airport advertising company in the United Kingdom, Eye Airports, has selected BroadSign International, LLC’s cloud-based digital signage software platform to power its network of screens across 28 airports in the UK. The initiative follows the merger announcement of Eye Corp UK and Airport Partners in December 2013.

The initial conversion of 200 Eye Airports screens to BroadSign software took place in 13 airports this March and will continue with further rollout. The network is present in major national hubs such as London Gatwick, Manchester Airport and London Stansted. It consists of 46″, 55″ and 70″ LCD screens and video walls along with large format LEDs, and reaches over 100 million passengers annually.

Via: Yahoo Finance