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Deliveroo creates edible billboard out of burgers

The activation launched for one day only outside The Old Truman Brewery in Shoreditch, London, yesterday.
The burgers were handed out for free as part of the brand’s “Eat more amazing” campaign.
Emily Kraftman, Deliveroo’s head of marketing, said: “As well as the big mass media we’re having with TV and out-of-home, actually physically bringing that to life and having a chance to interact with people and giving them great food feels like a really important part of that strategy.”
She added: “We’re looking at across the UK at how we can bring the campaign to life and interact with more consumers.”
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Via: Campaign Live

Discover the Colonel's Snapchat secret on high streets

UK Snapchat users will now be able to take a selfie with the almost-mythical founder of KFC, Colonel Sanders, in a campaign blending outdoor, digital and mobile.
The out of home advertising campaign planned and executed by Blue449 and Posterscope, with creative by BBH, sees real world ads feature codes that will unlock a specially-branded KFC filter featuring the colonel.
Representing the first time the snap to unlock feature has been used on OOH sites in the UK, the campaign builds upon KFC’s sponsored Geo-filters.
In addition to the code featuring on OOH buys, KFC packaging will also invite Snapchat users to use the filter – with the app serving as a suitable platform to generate buzz among users.
Joshua Benge, KFC social media manager, said: “Our younger fan base spend a huge amount of their media time on their mobile devices when they are outdoors so we looked to combine the two. This is a fun and engaging way for us to extend our previous in-store Snapchat campaign. By unlocking the secret filter, people can have fun with the Colonel and share the moment with their friends.”
Lewis Starnes of Blue 449 added: “Our Snapchat Geofilters have been a great way to reward and entertain our younger consumers and also enhance the in-restaurant experience. As the OOH format most seen by teens across the UK, our kiosk holding is the perfect vehicle to explode usage of our Colonel selfie filter and surprise and delight youth audiences at scale across the UK.”
“Touchpoints shows us that 99% of smartphone owners use the internet on their phone while OOH during the week, so this campaign taps into current user behaviours.  Moreover we know from our past campaigns and Outsmart research that OOH boosts mobile performance so this campaign will take an interesting look specifically at OOH’s effect on social performance” , Brad Gilbert, strategy Account Director, Posterscope.
 
 

Burger King launches World Literacy month with 'gibberish' menu

To mark World Literacy Month, Code and Theory created a campaign for Burger King that highlights the fact that according to the World Literacy Foundation, one out of five people – 20 percent of the global population – can’t read or write.
The campaign saw the chain post menus written in gibberish at one of its drive-thru restaurants in the U.S. to show the other approximately 80 percent what it feels like to be illiterate.
The social campaign will also feature Facebook and Instagram posts written in foreign languages that fans can “translate” through Facebook’s auto translation tool to reveal messages in English about the power of literacy and education.
The project was commissioned by the Burger King McLamore Foundation, which works globally to help literacy initiatives.
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Via: Code and Theory

FCB  Lisbon Encourages Healthy Eating in an Unexpected Way

Eating unhealthy food is easy, it’s usually fast, relatively tasty and pretty cheap. But would you still get that slice if, instead of paying cash, you paid by running three miles? FCB Lisbon in partnership with ADEXO (Portuguese Association of Obese Patients and Former Obese) created “The Moving Food Truck,” the first food truck that charges customers the amount of exercise they’d need to burn off the calories they’re about to eat. The simple and fun idea helps bring attention to what we put in our bodies and how much effort it takes to exercise it off.
Video Below:
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Via: Interpublic

McDonald's Dance Off to a Flyer

McDonald’s Free Breakfast Friday returned on February 26th. The countrywide promotion saw thousands of hot breakfasts given out completely free of charge. All 89 branches of the food chain in Ireland gave customers the option of a free Sausage and Egg McMuffin or a free Bacon and Egg McMuffin ’till 10am. To build excitement in the week leading up Eclipse Media incorporated a special interactive screen within an Adshel 6 Sheet on South Great Georges St. Software by Cawley Nea\TBWA enabled passersby to have a photo taken of themselves and then transposed via faceshift to a groovy animated dancer. There was then the option of sharing their video on McDonald’s Facebook page. The OOH campaign was planned by Mediaworks and Source ooh.
“Free Breakfast Friday is all about rewarding our customers and delighting them with something unexpected. This site allowed us to build excitement and a sense of urgency in the run up to the event. We were delighted to support our national Outdoor campaign with this innovation. The customer experience and the extended reach through social sharing certainly heightened Free Breakfast Friday’s impact and ultimate success.” Gill Blake-Swift, Senior Brand Manager at McDonald’s.
Video Below:
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London Burger King Gets Royal Name Change to Honour Queen's 90th Birthday

A central London outlet of Burger King has received a royal makeover fit for a queen.
The Tottenham Court Road branch has been transformed into the Burger Queen for one day only, to celebrate her majesty’s birthday.
To honour Queen Elizabeth’s 90th, the restaurant is also offering customers with the Burger King app a Chicken Royale with small fries for £1.99.
Burger King regional managing director Simon Joseph said: “At Burger King we wanted to celebrate this exciting event, and what better way than with our very own royal makeover transforming the king of the burger into a Burger Queen.
“We hope our Tottenham Court Road guests enjoy this tribute to Queen Elizabeth II.
“We congratulate her majesty on her birthday.”
Thousands of people have taken to Twitter to mark the big day, using hashtags #HappyBirthdayYourMajesty and #Queenat90.
South West trains also got in on the act with information boards displaying the message : “Happy Birthday to her Majesty the Queen.”
Via: Evening Standard